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The Merchant of Maine: L.L. Bean is Born
For the first 39 years of his life, few people ever thought that Leon Leonwood Bean would amount to much. He floated from one undistinguished job to the next, and had little in the way of formal education. Instead, Bean was a young man happy to retreat to the woods, whiling away his time hunting and trapping instead of reading books. But it was Bean’s love of nature that would eventually become what is today a thriving multimillion dollar business. Named one of the Wall Street Journals Top Ten Entrepreneurs of the 20th century, Bean turned his passion into the internationally successful outdoor clothing and equipment company L.L. Bean.

The Catalog Connoisseur: Lillian Vernon Is Born
Lillian Vernon became a household name at a time when women were not even supposed to work outside the home. From the humble beginnings of an immigrant family, Vernon started a business in the kitchen of her small home and grew it to be one of the most well-known multi-million dollar companies in the U.S as well as the first female-owned company to be listed on the American Stock Exchange. Today, the Lillian Vernon Corporation earns almost $300 million in revenues, has over 4,500 employees and continues to be one of the country’s leading catalog retailers.

Diary of A Nutty Entrepreneur
When you become your own boss, don't turn into a slave.

Other dry goods store Related Articles

Patents and Trade Office FAQs
A trademark includes any word, name, symbol, or device or any combination used or intended to be used in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others and to indicate the source of the goods. In short, a trademark is a brand name.
Penney-Wise: The J.C. Penney Chain Explodes
After being forced to close down his first solo venture, Penney went to Longmont, Colorado to work for Thomas Callahan and Guy Johnson, two men who would forever change his life. Callahan and Johnson owned a chain of dry goods stores in Colorado and Wyoming called the Golden Rule stores. Impressed with his work ethic, when Callahan and Johnson were drawing up plans to open a new store in Kemmerer, Wyoming, Penney was their first choice to head it up. He was made a third partner in the store and sent to the town to oversee the store’s operations.

Lesson #3: Put Yourself in Your Customers’ Shoes
Hindsight is 20/20. Looking back on the success – or lack thereof – of his first Subway store, DeLuca acknowledges that his biggest mistake was its “crummy location. In February, the store was doing so bad that we were thinking of closing up.” But together with his partner, Buck, the pair decided to try something even more eccentric: they decided to open up a second store. “We talked ourselves into building the second store,” says DeLuca.

Following the Leader Who Follows the Leaders
It started out -- as most things do in the PC/CE/communications industry -- as a "little" idea...an application store on a corner of the virtual cloud world. Suddenly you can't make your way around the web without bumping into another one. No one at Apple will say but people speculate the company has racked up $45 million with their virtual store front. Now new smartphones are coming out, every app store offers something.

Explanation of the Trademark International Classification System
Filing a name, logo or slogan is not all about the mark itself but also what you're doing with it, i.e. your goods and/or services. All goods or services are categorized within International Classes (IC hereafter). Goods run from classes IC 1-34, while Services are in IC 35-45.

"Fingering the Goods"
"Fingering the goods" was a 1950's merchant expression for "shopping in a store." Except for the Sears Roebuck catalog, store shopping was about the only means for acquiring merchandise. On-line shopping does not let you "finger the goods." In-store service can give you an experience that can take your breath away.

Success model: Targeted marketing of investment goods and long-lasting consumer goods
Still quite often ‚Marketing‘ is misunderstood to be ‚PR‘ only. For many industries like apparel, food or even automobiles this is true, to a certain extent. Not so for investment goods or long-lasting consumer goods.

Maximizing Retail Growth
In these hard times, every customer matters. Retailers must ensure that all customer who contact them have an extraordinary experience which, ideally, leads to better percentage of customers actually purchasing goods and services and larger average sales per customer. Traditional means of increasing store performance, typically training, have not been successful at developing store personnel sufficiently to provide this winning customer experience.

The Power Of Free Sample Marketing For A Digital World
Digital media is something that has really changed the way that the world works. It has created a large shift in the way that information is passed along and in the way that entertainment is found and purchased. Computers allow music to be shared in mere moments. They allow whole books to be transferred from a seller to a buyer without any physical transaction taking place; these books can then be read on the screen. There is this whole culture of instantaneous transfer of goods. It has progressed to the point where people do not even like to wait for any amount of time. They do not want to make a purchase in a store because that would mean leaving the house, driving to the store, and waiting in the check-out line. You can make use of this culture with your free sample marketing.

Organization Structure Limits or Liberates High Performance
The CEO of a national retailer was very frustrated. His face grew noticeably redder as he told me how he had set up each store as a profit center and was attempting to hold store managers and their regional managers accountable for profitability. But when a store under performed the store manager would show that head office buyers were forcing them into stocking the wrong merchandise for their particular mix of customers. Or they would claim that the marketers hadn't put together the right campaign for their local market.

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