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Ringtone Branding - Another way to spread the brand
Ok, this one might not be earthshattering, but it's kind of fun. Sound is a great way to build brand recognition - think about all the jingles over the years that you could not get out of your head.

My Daughters Are So Pissed
Here's how it all started. Hey girls, "I just signed up for a Facebook account."
Building Your Own Social Network
Social Networks such as Facebook, LinkedIn and MySpace are all the rage at the moment for the potential they offer some businesses. They do offer tremendous applications for building community and even building business but these giants also possess some real limitations for most businesses due to the overwhelming size and potentially unfocused nature of the community inhabitants. (Do you really want some creepy 16 year old reading all the private, intimate details about your products?)
Right and Wrong of PR Pitches
For years I was on the pitching end of PR and, while I still do some for my own promotion, I am more often on the receiving end of pitches these days.
Finding the Perfect Price for your Service or Product
OK, you’ve got your service or product you want to sell, but how on earth do you work out what to charge? It’s not easy but we will attempt to give you a formula. We’ll use product as the generic term for what ever it is that you are selling.
Reputation Management
One of the most important assets of any small business is its reputation – stakeholder opinion can be a driving force when it comes to establishing the value of your brand in the marketplace. As consumers continue to enjoy unlimited access to information and unprecedented freedom of expression online, it seems that Reputation Management has taken on a heightened level of importance for small business owners. What is “Reputation Management” and how important is it to your small business? What is involved and can small business owners manage the process themselves?
Life’s Problem Solvers: Duct Tape and WD40
“All of life’s problems can be solved with two things—duct tape and WD40. If it moves and it shouldn’t, you need duct tape. And if it doesn’t move and it should, you need WD40.”—Unknown

Other duct tape Related Articles

Just like a small business should
John Jantsch at Duct Tape Marketing has a great post about Espresso Dating, the new partnership between Starbucks and Yahoo! Personals.

On the Subject of Marketing Integrity
I’m delighted to share with you news of the impending publication of my good friend John Jantsch’s superb book, Duct Tape Marketing, for which I have contributed the foreword.
The Essence of Duct Tape Marketing
Duct tape (the tape) is simple, effective, and affordable—it’s not always the prettiest solution, but it does always work. The central theme of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch is that effective small business marketing is a system—not an event—composed of simple, effective, and affordable techniques.

The definition of branding
One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing)

Life’s Problem Solvers: Duct Tape and WD40
“All of life’s problems can be solved with two things—duct tape and WD40. If it moves and it shouldn’t, you need duct tape. And if it doesn’t move and it should, you need WD40.”—Unknown
Lean Six Sigma and Duct Tape Marketing, an effective combination
Dager, a Duct Tape Marketing Coach and a Lean Six Sigma Black Belt is well versed in these disciplines. Both large and small companies are trying to find solutions to be more cost effective, more efficient, and more innovating. One such solution is using a combination of Lean Six Sigma Marketing and Duct Tape Marketing.

The Sky Isn’t Falling
Some of you may be taking the attitude that now is the time to hunker down, cut costs and go into a cautious no risk taking mode while putting duct tape on your wallets and purses. Although I believe caution is prudent and contingency planning may be essential I’d like to stress that you shouldn’t make blind assumptions and react too quickly without doing a complete analysis of your independent customer base and markets.
7 Print Newsletter Design Tips to Get Your Client Newsletter Opened & Read Every Time
Ignoring your company newsletter packaging or formatting is like giving your clients a lovely gift... and then wrapping it with duct tape and plain brown paper. These seven newsletter design rules make sure your customer print newsletter doesn't get trashed.

Improve your Marketing Cycle, Increase your Revenue
The very best thing about organizing and "systemizing" your marketing is that you now have more tools at your disposal to understand and facilitate but not manipulate your customer's efforts. I use the Duct Tape Marketing Hourglass as an example, but there are other similar methods and maybe a system of your own that would work as well. One of the tools, I found quite useful after working with the hourglass is the use of Cycle time. A Value Stream Map is quite useful in visualizing and providing calculations for cycle time.
Duct Tape Marketing recognizes Lean Six Sigma Marketing Coach with Certification
John Jantsch, author of Duct Tape Marketing and founder of the Duct Tape Marketing organization developed this initiative and established levels of Duct Tape Marketing Coaching accreditation in an effort to place heavy emphasis on the success factors of the Duct Tape Marketing system and reward those who establish pre-defined levels of success using the Duct Tape Marketing approach, tools and point of view.
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