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Give Clients What They Really Want
Build real personal relationships with your clients--so they'll reveal to you what they really want, what could really drive their decision but can't be written in an RFP.

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The Men Behind the Microchip: The Early Years of Intel Founders Robert Noyce and Gordon Moore
As self-described “accidental entrepreneurs,” Robert Noyce and Gordon Moore created what would become by far the foremost semiconductor maker in the world. They didn’t set out to create a billion dollar company or to transform an industry, but that is exactly what the pair did when they founded Intel in 1968. Though best known for its Pentium and Celeron microprocessors that can be found in more than three-quarters of the new PCs that come today, Intel also makes flash memories and embedded semiconductors. Now, with over $35 billion in revenue and annual growth standing at 13.5 percent, the legacy left by Noyce and Moore remains one of the strongest examples of innovation and entrepreneurship in the 21st century.

Lesson #1: Managers Are a Company’s Main Motivators
When Noyce and Moore went to work for Shockley Semiconductor Laboratory, both thought it was the opportunity of a lifetime. Within the industry, Shockley was considered a phenomenon; his physical intuition was legendary. “One of my colleagues claimed Shockley could see electrons,” says Moore. “He had a tremendous feeling for what was going on, say, in silicon.”

Lesson #3: The Accidental Entrepreneur is No Accidental Success
“There is such a thing as a natural-born entrepreneur, for whom the entrepreneurial urge drives everything, and who can make a business out of almost anything,” says Moore. “But the accidental entrepreneur like me has to fall into the opportunity or be pushed into it. Then the entrepreneurial spirit eventually catches on.” Moore and Noyce are evidence of the fact that entrepreneurs do not necessarily have to be born as such. Through a process of discovering their passion and being unhappy with their prospects at other companies, Moore and Noyce decided to start up their own business. It was their willingness to admit their shortcomings and seek out the help of others that the two accidental entrepreneurs in fact became two of the most successful entrepreneurs in modern time.

Lesson #4: A Healthy Dose of Paranoia Will Put You Ahead of the Curve
Intel might have become the largest semiconductor in the world, but it wasn’t without missing a few opportunities along the way. Looking back, Moore and Noyce learned the importance of harnessing the power of paranoia. To some, paranoia is a psychotic disorder characterized by delusions of persecution. However, in the business context, paranoia amounts to being highly concerned and aware of potential threats to your company. Moore and Noyce came to understand that it was also one of the key traits for entrepreneurial success.

Lesson #5: Do What You Do Better than Anyone Else
“It’s important to remember one thing that is essential for any entrepreneurial organization,” says Moore. “Do what you do well. Look at other things as incremental opportunities, but don’t change the basis of what you do well.” Moore and Noyce might have had many failed products over the years at Intel – arguably more than most successful companies – but they never strayed from their original idea as to what they wanted their company to be about. Indeed, it was by focusing on a single vision and doing that well that they increased their circle of influence and climbed to the top of the industry.

Gordon Moore and Robert Noyce Quotes
Gordon Moore and Robert Noyce Quotes
Michael Moore – an evangelist for truth
Documentary filmmaker, Michael Moore, flexes his marketing muscle to challenge the status quo.
Refresh Your Competitive Advantage
"Evolution requires us to continually refresh our competitive advantage ... always with some part of our business portfolio at risk and in play. To innovate forever ... it is not a strategy; it is requirement." (Geoffrey Moore). Whoever learns faster-and-acts- wins! Don't fall behind -- Out-Read, Out-Learn Your Competition and Customers ...
Does Moore's Law Suddenly Matter Less?
A post in the New York Times this morning asserted that Software Progress Beats Moore’s Law. It’s a short post, but the money quote is from Ed Lazowska at the University of Washington:
Social Media Principle 9 - You Must be Adaptable to Change
Change has never happened this fast before, and it will never be this slow again. This shouldn't come as a surprise; Intel founder Gordon Moore observed in 1965 that since the invention of the integrated circuit in 1958 that processing power had doubled every 18 months, and predicted that this trend would continue unchecked.

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