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Jazz Leadership
“I used to think that running an organization was equivalent to conducting a symphony orchestra. But I don't think that's quite it; it's more like jazz. There is more improvisation.” - Warren Bennis Jazz is a great metaphor for leadership so I thought it would be interesting to explore how running an organisation might be more like improvisation. Here are some jazz improv tips and I’ve added my thoughts about how they apply to leadership, together with quotes from some of the jazz greats that seem to tell the same story.

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Selecting the Right Keywords for Battle
Before you scream “charge” and run into battle without a game plan, you need to know what you are up against. Sites that occupy the top 10 spots in Google, Yahoo and MSN have one thing in common, lots of links, the proper mixture of on-page and off-page SEO and an added element of trust & authority (such as a Noble Knight, a Duke or a Sir) allowing them to outrank millions of competing pages with ease.
Marketing Focus For 2010: More Marketing Dollars Focused On Internet Marketing
Traditional advertising is yet again the victim in a down economy. More businesses today are focusing more of their marketing spend on internet-based marketing versus traditional marketing strategies. Duke University’s Fuqua School of Business conducted a CMO (Chief Marketing Officer) survey, published in August of 2009, on Fortune 1000 CMOs and how they are going to allocate their upcoming marketing budgets for 2010. The study found that CMOs are decreasing their traditional advertising (print, radio, TV) spend by 7.9% while increasing their overall Internet marketing (online advertising, social media, search engine optimization) spend by 9.5%.

Couples Making Decisions About Art Purchases
Whoever lives in the space has to live with the art. Men and women come from different places when they are purchasing art. Some men defer to the women. Some women defer to the men. Some couples duke it out. Everyone needs to be happy! How does that happen?
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