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Lesson #3: Be Inspired
“Fashion is not simply a matter of clothes,” said Chanel. “Fashion is in the air, born upon the wind. One intuits it. It is in the sky and on the road.” A passionate woman, Chanel found the inspiration for her designs in the simplicities of her everyday life. From the closets of her lovers to the time she spent outdoors on her frequent fly-fishing expeditions, Chanel never stopped seeking out ideas for new product lines.

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"The Future . . ." is 'Sole' Sista Tosin Dekalu, Lawyer Turned Shoe Cobbler
As part of our pre-event coverage for "The Future Awards . . ." 2008, we selected some nominees we thought you would find interesting and will feature them until the event date scheduled for January 13th, 2008. We begin with a beautiful woman we think you will find quite interesting! Former Lawyer turned Shoe Cobbler,Tosin Dekalu, is one of "The Future Awards . . ." 2008 nominee. A graduate of the University of Westminster, London, Dekalu relocated to Nigeria in 2001 and shocked most when she quit the practice of law to open a shoe repair company! Today, her reputable shoe company provides shoe repairs for individuals and has expanded its services to include repairs of other accesories such as bags, suitcases and more; gaining clientele from numerous organizations including hotels. Shall we meet Ms. Dekalu?

Selecting the Right Keywords for Battle
Before you scream “charge” and run into battle without a game plan, you need to know what you are up against. Sites that occupy the top 10 spots in Google, Yahoo and MSN have one thing in common, lots of links, the proper mixture of on-page and off-page SEO and an added element of trust & authority (such as a Noble Knight, a Duke or a Sir) allowing them to outrank millions of competing pages with ease.
The Day our Icons let us down
In the seventies Marks and Spencer plc, in UK was the icon of the retail industry. Everyone used M&S as a benchmark by which they measured their performance and aspired to achieve. National Westminster Bank was the biggest bank in UK and the bank that handled the Bank of England. British Airways was the major airline in the world and a company that other airlines looked up to. There were similar organizations in North America as well and other parts of the world. Then the world changed. In the 80’s the world shifted gear. The icons were found to be set in their traditional ways. In fact all three of these companies were challenged to the level that they nearly disappeared.
Marketing Focus For 2010: More Marketing Dollars Focused On Internet Marketing
Traditional advertising is yet again the victim in a down economy. More businesses today are focusing more of their marketing spend on internet-based marketing versus traditional marketing strategies. Duke University’s Fuqua School of Business conducted a CMO (Chief Marketing Officer) survey, published in August of 2009, on Fortune 1000 CMOs and how they are going to allocate their upcoming marketing budgets for 2010. The study found that CMOs are decreasing their traditional advertising (print, radio, TV) spend by 7.9% while increasing their overall Internet marketing (online advertising, social media, search engine optimization) spend by 9.5%.

Couples Making Decisions About Art Purchases
Whoever lives in the space has to live with the art. Men and women come from different places when they are purchasing art. Some men defer to the women. Some women defer to the men. Some couples duke it out. Everyone needs to be happy! How does that happen?
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