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An Elephant Sized Sales Tip You Need Now
Look Down Lady - There's An Elephant On Your Foot! (And this is a pachyderm in dire need of a pedicure.) This is the ELEPHANT that hardly anyone ever asks about with their potential customer: "Who was your previous supplier and why are you unhappy with them?" Don't be sooooooo afraid of mentioning your competition because you're terrified you'll lose the sale too. A BIG, elephant-sized mistake that would be. Pssst. You need to know what your customer's expectations are of you. You need to know what made them so unhappy with their last supplier that they dumped them (or are considering it)

Does Your Marketing Feel As Effective As a Dead Horse?
It doesn't matter how good your product is or how much you believe your target market NEEDS what you're selling. If it's not a good fit, it isn't going to matter because they won't buy. Why your marketing campaign needs to be aligned with your targeted market audience.
Grocery Store Aggravation
Seems like the best customer service stories come out of lousy experiences. So here's what happened to me today, followed by a burst of reason out of my 8-year-old.

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