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The Magic and Tragic Words of Marketing
Magic words propel great ideas towards profitability. Tragic words doom great ideas to failure. Guerrillas know the difference.

The Power of Words
The new book—LINCOLN SPEAKS TO LEADERS—contains a Lincoln soliloquy from a one-man play that describes the impact words can have for good or evil.

Leadership Tip - The Diamond Essence of Leaders
Where does the power to lead come from? It certainly doesn’t come from outside of you. To keep looking for someone else to make you look good, or to look to be handed a leadership position because you have an impressive resume doesn’t cut it. To seek what you want outside of you with a pseudo personality may get you in the door, but probably out the door within a short period of time. The irony is that the power to lead effectively and be a winner is at your immediate disposal. You hold the gem to your success. It is the essence of your being. It is what you are called to do.

Tenacity
Faith in Action

7 Essentials for MASSIVE Success!
Check out this acrostic for the "7 Essentials for MASSIVE Success!"

Franchise Marketing Plan
In order to go anywhere as a franchisee, the franchisor needs to have a sturdy and effective marketing plan in place. Here are some guidelines when it comes to researching a franchisor's marketing plan...

Get rid of your customers immediately
If you want to build a better business, get rid of your customers. That is, get rid of your worst customers. Why? Your worst customers are most likely to be price-sensitive, the most labor-intensive, and the most likely to be dissatisfied and complain vehemently. So, if you get rid of them, then what? Read on to learn more...

Summary of main recommendations - Impact Study of the Zakoura Microcredit Program
In preparing the recommendations, we shall try take into account not only the results of the client surveys, on the basis of each of the five tools used, but also the ground reality of the ZMC program. In other words, the aim is to take into account what is desirable while bearing in mind what is actually feasible.

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