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Life After Military Service
There are 2 type of heroes: Those that risk their lives to protect their family and fellow countrymen, and those that risk their financial security to preserve the fundamentals of their country's principles. You have served our grateful nation and protected us from the evil that surrounds us, and we are eternally in your debt. You are a true hero, even though I know your honor does not allow you to think of yourself that way. You, more than anyone else, understand what it means to live for something and being prepared to defend something. This is why I believe the entrepreneur is the second type of hero. Our county was founded on rugged individualism and the opportunity to pursue our own path to success, not to have our success dictated and determined by someone else. The entrepreneur does not rely on a safe and secure wage, but ...

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Marketing Your Franchise
Marketing Your Franchise The foundation for any successful franchise company consists of a good concept and a proven system. But the greatest system in the world will languish away into oblivion without a sharp marketing strategy. And although selling franchises may be the first order of business, good marketing can't stop there. Since a franchisor only makes money when its franchisees make money, the real challenge is in consistently generating business at the ground level. In this issue we talk to Todd Woods of Guerilla Marketing and Dwight Gould of Aviatech to get their views on the best ways to market your franchise.
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