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Marketing Your Franchise
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The foundation for any successful franchise company consists of a good concept and a proven system. But the greatest system in the world will languish away into oblivion without a sharp marketing strategy. And although selling franchises may be the first order of business, good marketing can't stop there. Since a franchisor only makes money when its franchisees make money, the real challenge is in consistently generating business at the ground level. In this issue we talk to Todd Woods of Guerilla Marketing and Dwight Gould of Aviatech to get their views on the best ways to market your franchise. |
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