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dwight silverman Tagged Articles
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The Art of the Introduction
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| Just got back from Houston where I spoke for the Houston Technology Council. Houston has, by far, the funniest Web 2.0 babes in the world: Jenny Lawson of Good Mom/Bad Mom and The Bloggess; Laura Mayes of Digg for Chicks, aka Sk*rt; Erica O'Grady of Reinventing Erica; Tracey Lee Wallace of True Light Resources; and Carrie Pacini of OpMom. This is what Jenny was going to use to introduce me until she chickened out. |
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Other dwight silverman Related Articles
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Rules of Thumb for Business Writers
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| Book Review -- Rules of Thumb for Business Writers By Diana Roberts Wienbroer, Elaine Hughes, Jay Silverman; McGraw-Hill, Two Penn Plaza, 212.904.5951, NY 10121; www.books.mcgraw-hill.com; ISBN 0-07-145575-7; May 2005; 223 pages |
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Marketing Your Franchise
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| Marketing Your Franchise
The foundation for any successful franchise company consists of a good concept and a proven system. But the greatest system in the world will languish away into oblivion without a sharp marketing strategy. And although selling franchises may be the first order of business, good marketing can't stop there. Since a franchisor only makes money when its franchisees make money, the real challenge is in consistently generating business at the ground level. In this issue we talk to Todd Woods of Guerilla Marketing and Dwight Gould of Aviatech to get their views on the best ways to market your franchise. |
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