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Guerrilla Headlines
Headlines are used in ads, commercials, telemarketing calls, direct mail letters, websites, sales presentations and more. Can you write great ones?

Lead Generation = Dollar Creation
All businesses are built on two areas of competency – people skills and marketing skills. Many sales people who are more than adequate in their sales and people skills are struggling today. The reason is most sales people lack enough opportunities with customers. Lead generation = dollar creation.

Other dynamite marketing Related Articles

What to Do When You Lose a Bid
It happens to the best of us. You think you have done everything right. You have built the relationships, correctly identified the prospects’ needs, assessed your competitors, written a responsive and persuasive proposal and made a dynamite presentation. You knew it was not exactly a slam dunk but you had reason to feel very confident that you would win the business from this key prospect.
Getting Into Marketing Momentum
Do you know the #1 reason why most businesses fail and why you could become a fatal statistic as well? The answer is ... MARKETING, MARKETING, MARKETING. Marketing is the “life blood” of any business. Without marketing, there are no revenues. Without revenues, there is no business. So what is blocking you right now in your marketing efforts? What will it take to get your marketing into high gear? The following five principles are your essential starting point.

HOW TO MAKE YOUR WEBSITE GET LIFE CUSTOMERS
On my first day in a marketing class the lecturer asked me what is the relationship between sales and marketing. Those days I was newbie in marketing and all I knew about marketing was the word sales. To me marketing was synonymous with sales. Back then I did not know what I know today that sales is one part of any business marketing activities. Therefore I had no clue what marketing was. To me, marketing was sales. The lecturer went on to tell the class that the role of marketing in an organization is to chart the way forward on: 1. What products to produce.

Twitter World -- Trust Us…You Ain’t That Interesting
Ah the power of 140 characters. It is proving dynamite for well just everyone. Even us. We've got Twitter sending us notes saying people are following our Tweets and we have yet to send one out. But we aren't really that interested in someone following our every mumble on the Internet. Some people think it's a great solution. We think its stalking. Lots of people sign up but their fall off rate is worse than the churn on some of the mobile service people. Oh it will last. Everything lasts on the Internet. But take a look at the piece and use it as you want/as you will.
The Ether and the Scrum
Every day I get emails from entrepreneurs that make me think. In this case, it’s from a friend who is on the fundraising trail. He started off the email with “I felt compelled to share this with you as someone who would appreciate it.” I thought it was dynamite and asked him if I could share it since – in its unedited form – it captured so nicely what I expect many entrepreneurs feel. And, just as importantly, it’s something I hope VC’s realize that entrepreneurs – even very experienced ones – feel.
3 Simple Steps to Creating Your Marketing Calendar
What is a marketing calendar? This article asks and answers the questions what is a marketing calendar and offers in three easy ways for you to create your next marketing calendar. First you'll need a strategic marketing plan with all your marketing tactics ready to be put into your new marketing calendar. Then you'll need use your marketing calendar to kick all your marketing into fast action.
4 Secrets to Developing the Perfect PR Pitch
You might have a great story, but if you don’t know how to present it, you’re not going to grab the media’s attention. Remember what seems like a great story for you might not seem that way to the media. Building a great pitch for a TV segment or magazine article takes some time, thought and creativity. I covered some ways to develop a dynamite PR pitch in a previous article, take some time to review those but also keep the following tips in mind.
The Power of the Word: Part 2
Charles Osgood, the “word merchant,” said that “compared to the spoken word, a picture is a pitiful thing, indeed.” C. J. Ducasse said that “to speak of mere words is much like speaking of mere dynamite.” The wisest man who ever lived said, “The right word spoken at the right time is as beautiful as gold apples in a silver bowl.” It has been said that the way people talk is the best indication of how they think, and the most powerful instrument for influencing a person’s thought process is the spoken word.
Monthly Dinner With My Brother
Last night I had dinner with my brother Daniel, one of the partners at Slice of Lime, a Boulder-based web design and development firm. He and I were at TechStars at the end of the day where I gave a talk on “How To Be A CEO.” Afterwards, we had a nice dinner together at The Cheesecake Factory (his choice – I don’t think I’d been there in a decade – and it was surprisingly good), a great talk, and dynamite brother hang out time.
How to PR Blitz Your Indie Film
Let’s say you do get your film into a festival, are showing it online, have clips up on YouTube, or have a dynamite website up describing your film. That’s simply step one, now you need to work it!
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