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e mail Tagged Articles
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Lesson #3: Create A Website That Will Keep Them Coming Back
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| “It all got started about a year and a half ago,” says Jameson. “I had just started thinking about it at that time.” |
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You Cant Get There Alone
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| It's About Results! |
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Celebrate Your Victories and Give Thanks
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| Research has shown over and over again that the more you acknowledge your past successes, the more confident you become in taking on, and successfully accomplishing, new ones. |
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The Big Lie
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| All guerrillas know that the Big Lie is: Time is money. And they also know The Big Truth: Time is far more valuable than money. |
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Working on Vacation
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| I don’t go on vacation very often and, when I do, it’s always a working vacation. So the results of a new survey really don’t surprise me. |
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How to Do The Impossible: Create a Paperless Life, Never Check Voicemail Again, Never Return Another Phone Call…
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| “I must create a System, or be enslav’d by another Man’s.”
-William Blake |
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How to Check E-mail Twice a Day… or Once Every 10 Days
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| If you don’t yet use Twitter, don’t start. It’s pointless e-mail on steroids. I had to laugh when I saw a post by the one-and-only Robert Scoble on the 19th titled “Productivity up 200%, Twitter Down.” |
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Tip of the week - It's never too early to start connecting
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| In the latest tip of the week, I shared some passages from young entrepreneur and connector (and Never Eat Alone fan) Ben Casnocha's new book |
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The Best (and Worst?) Autoresponders of 2007
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| An increasingly popular approach for escaping the inbox is the routine use of e-mail autoresponders. |
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Tip 106 - How to Thank Your Valuable Employee
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| Your greatest asset is the people who work for you. While bonuses for a job well done are nice, so is showing your appreciation with a few words to let your employees know that you care about their successes. But don't just say, "Hey, thanks." Go deeper. |
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The Not-To-Do List: 9 Habits to Stop Now
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| “Not-to-do” lists are often more effective than to-do lists for upgrading performance.
The reason is simple: what you don’t do determines what you can do.
Here are nine stressful and common habits that entrepreneurs and office workers should strive to eliminate. The bullets are followed by more detailed descriptions. Focus on one or two at a time, just as you would with high-priority to-do items. I’ve worded them in no-to-do action form: |
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The 7 Commandments of Blogosphere (and Life) Self-Defense
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| I love and hate blogs. One minute I feel like David Weinberger and the next I feel like Andrew Keen. |
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The Art of Letting Bad Things Happen
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| Long time no see! I just landed back in CA from a long overdue mini-retirement through London, Scotland, Sardinia, Slovak Republic, Austria, Amsterdam, and Japan. |
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When “Keeping in Touch” Hurts vs. Helps You
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| Contacting would-be VIP mentors is something most people have trouble with. The question isn’t just “how do I contact them?” but also “how should I communicate with them once I do?” I teach students how to reach the unreachables in my guest lectures at Princeton, and here is my response to a recent e-mail about the latter. |
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7 Tips for Fighting Information Overload on Valentine’s Day and Beyond
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| Here are 7 tips for avoiding information overload from Ron Geraci: |
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Is Technology Failing to Simplify Life? Tim Ferriss on Economist.com
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| I was recently invited to participate in a debate sponsored by The Economist, and it just went live.
The proposition: If the promise of technology is to simplify our lives, it is failing.
Do you agree or disagree?
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Fundamentals First
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| Here are some fundamental marketing rules for living life in the slow (but safe) lane: |
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How to Get George Bush or the CEO of Google on the Phone
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| The below article, titled “Fail Better” and written by Adam Gottesfeld, explores how I teach Princeton students to connect with luminary-level business mentors and celebrities of various types. I’ve edited it to be shorter and clearer in a few places. |
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Transform Your Career With Peer Support
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| Peer support should be institutionalized in every company, but you don't need a corporate mandate to get started. Today, I want you to reach out and find one friend at work. |
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Lifestyle Investing: “Compound Time” Like Compound Interest?
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| I met David Kutoff in Omaha at the Berkshire Hathaway annual shareholder meeting, and he asked me an interesting question:
Do you think that the value of time can compound like interest? |
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5 Tips for E-mailing Busy People
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| Even after outsourcing my e-mail to a virtual assistant, there are still a few messages that come over the transom. |
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The Fortune 500 4-Hour Workweek: Multiplying Output in Groups
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| There is a misconception that lifestyle design is just for entrepreneurs or CEOs.
In reality, the principles — borrowed from economics and behavioral psychology — can be applied within organizations and groups with even more dramatic effects. |
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Do You Really Know Bill Gates? The Myth of Entrepreneur as Risk-Taker
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| Before I had to establish my no-blurb/no-review policy for books due to volume (picture: one day’s mail), I received an e-mail from Rick Smith, the founding CEO of the World 50, one of the most exclusive senior executive networking companies on the planet, with members and contributors like Bono, Francis Ford Coppola, and Phil Knight…
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Say YES to Yourself with a Personal "Don't-Do" Policy
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| Our world is a highly competitive and over stimulating place, and more and more concentration is needed every day just to stay focused on completing your daily tasks and pursuing your long-term goals. |
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Thank You, Facebook Bankruptcy, and Late Christmas Presents
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| Thank you…
Thank you…
Thank you! |
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Why Grow? and Other Wisdom from 37Signals
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| I’ve known the guys at 37Signals for a little while.
I first met Jason Fried at SXSW in 2008, and I then got to know David Heinemeier Hansson (DHH) over e-mail and in person last year. On a fundamental level, I think, our philosophies just mesh well
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7 Surefire Signs of a *Virtual Violation and 5 Ways to Avoid It
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| Not everything is always what it seems. By having the right information and knowing what to look for you can avoid being a victim of unethical practices online. |
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Employee Frustration in a Customer-Based Organization
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| By now we all must have heard of the infamous Steven Slater formerly of JetBlue, whom made a vivid exit from his place of employment after reaching his breaking point on the job. While many employees who have had their fair share of frustration on the job applaud his approach…many wonder what caused a man who had a 20-year career in customer service to end it as dramatically, and unexpectantly as he did. In this edition of Astronology, we take a look at the customer-based frustrations employees face. |
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Tips for an Effective Online Newsroom
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| One of the key reasons you establish a website is to attract members of the media to become interested in you and give you coverage -- print, radio/TV, online -- the key is to get visibility, get sales, get profits! This article will give you a solid check list to ensure you optimize your site for the media...all of the media |
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Everyone Asks, “Is this a Work From Home ‘Opportunity’ or a ‘Work From Home Job?’”
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| You want a work from home opportunity, but what will you really be doing? You need to understand what you are looking at. What is the difference between a home based job and a home based opportunity? Are there any home based jobs? Are there any good home based opportunities? Are there any good home based businesses? |
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BUILD A BUSINESS THAT WILL LAST AND NOT CRUMBLE
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| Have you ever thought about what it takes to build a business that will last and not crumble? It can take a long time to find a business that you like, but once you have found one that you desire what is your next step? The next piece of the internet marketing puzzle involves creating a company that you can sell one day for a large sum of money. |
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Are There Any Legitimate Work from Home Jobs?
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| Many people are looking for legitimate work from home jobs. Are there any? What are your options? What alternatives do you have if you want to work from home? Here are some guidelines to help you with your search. |
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Recruiting Tips In Network Marketing
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| Networking marketing is about selling and recruiting to be successful at it. More emphasis is given on building your network than in selling. Prospecting is a process by which you find the right people who will listen to you talk about your business. |
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4 Network Marketing Strategies
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| If you are into network marketing, you need to have your own personal marketing strategies to achieve your goals. While there are trainings and seminars from which the potential clients and down line prospects can learn from, you still need to find ways to make their appearance on the said events. |
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Network Marketing Tools
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| Knowing and using the right networking tools are very essential in making your network grow. Also, you need to build long lasting profitability for your business. Here are few tools that can help you achieve your goals. |
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Are You Spying on Your Employees?
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| As more workplaces gain better access to the Internet, employees are spending more time at work surfing or handling personal mail. Should you monitor their Web activity, or not? |
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How to Grow Your Following of Ideal Clients and Readers
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| Imagine having a following of people anticipating the release of your book, awaiting your next seminar, or planning on working with you in the future. And imagine these people are your ideal clients, having self-selected themselves to receive your marketing messages. These are the people you write for, the people you want to build relationships with, and the people who your information can help. |
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How To Write Press Releases For Your Internet Marketing
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| Written using third person, a press release is a pseudo-news story that seeks to confirm to a certain editor the newsworthiness of a specific person, product, service or event. |
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The Deficit vs. the Investment in Business
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| One of the issues that comes up from time to time is the idea of deficit vs. investment. What this means is that a person spends their money at your organization in some way, shape or form. When the person does that, they have made an investment and therefore can be of the mindset that you are now in deficit with them. They have provided you with income so now they have a different access level. |
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Handling Too Many Emails and Speed-Reading on Screen
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| Many people struggle to keep up with all the information that bombards them at work through their computers. It's common for people to have hundreds of emails in their inbox, all waiting to be actioned, filed or deleted. Also, many find it difficult to read long documents on screen and print hundreds of pages of reports and articles and then leave those documents piled up around their desks. This article offers some helpful tips to deal with these issues. |
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3 basic steps to finding & developing top prospects
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| 1. Prospect Generation: How to develop more good prospects
2. Prospect Qualification: How to identify more REAL prospects
3. Prospect Development: How to cultivate prospects so they'll choose to buy from you |
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8 Ways to Make More Money by Writing and Publishing
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| Writing for print and online publication can generate new business leads, drive traffic to your site, build relationships with your clients and prospects, and attract an audience. If you need to grow your business, consider the following ways to get your byline out there. |
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iPhone Transmitting From 2G to 3G
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iPhone 3G was released on July 11, 2008, in twenty-two countries. It was released including the original six countries. Within five quarters, Apple sold over 6.1 million iPhones and 3.8 million iPhone 3G phone were sold in the second quarter of fiscal year 2009. Apple reached a huge figure of 21.4 million iPhone sold by end of March 2009. |
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E-assessment is More Than Test Creation
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| As the assessing part of eLearning, the tests creation and participation is just the method. We really need the test results of the e-assessment to evaluate how students learnt. |
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How to be Effective in Internet Marketing?
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| Internet Marketing is the trend of our age and time. It elevates selling to another level. Most people who own business in the physical world also engage in business internet marketing to generate more funds even while sleeping. Individuals who are more adept at it make money from marketing internet without spending a dime at the beginning. |
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Introduction to Internet Marketing
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| No doubt one could fill hundreds, even thousands of pages trying to capture all the ins and outs of the forever changing area of internet marketing. It seems that there is not a day going by where the rules of the game aren't somehow changing. Who would have thought a few months ago, for instance, that a basic site like Twitter would show up on to the scene with such speed and become a common used name within about six months. There is no end to it; that's why people spend thousands of dollars and thousands of hours studying internet marketing. Well, at least it's we'll never get bored. |
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RingCentral Phone Service Features
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| When you use RingCentral phone service for your business you will have the look and feel of one of the bid boys. Their virtual 800 numbers allow you to operate like a multinational corporation even if you are the only employee of your business. Best of all, with an 800 number at your disposal, customers are far more likely to pick up the phone and call you. An increase in call volume usually leads to an increase in sales. |
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Taming The Technostress
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| How to manage the constant stress of technology demands and information overload by managing your energy and not your time. |
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The Productive E-mail Process (PEP)
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| One of the most important efficiency structures in your business is being productive in your e-mail inbox and managing large amounts of e-mail. As someone who receives hundreds and hundreds of e-mails per day, I knew that I had to create a process that worked and a process that kept me super productive. |
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Your Office on the Web! (Virtual Offices)
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| Chances are you work as part of a small team. It may be your whole office or just one department in a larger organization, or you may be part of a team that changes with each project. Regardless, your projects typically involve exchanging files back and forth, copious e-mail threads, and the need for viewing a shared group of contacts and calendar. Wouldn't it be great if you could have a central place to keep everything related to each project and the ability to access to it from anywhere? You can with a web-based virtual office. |
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The Art of Email: 5 Simple Tricks To Managing Your Inbox
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| Do you feel overwhelmed with your e-mail inbox? Is it managing you? Professionals waste up to a month each year reading and writing e-mails. Yikes! And as you know -- e-mail will suck up as much time as you allow it to.
We are hit with more and more information these days than ever before. AND it is humanly impossible to absorb!
Here are 5 strategies to help you take control of your inbox time, and be more productive in your business than ever before! |
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# The Invisible Close Sales Nugget - Using Written Testimonials to Boost Sales - 5 Quick Tips!
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| Using written testimonials allows someone else to promote your product or service, even if they're not there to do it. Here are 5 quick tips from The Invisible Close Ebook for collecting and using written testimonials to boost sales. |
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Choosing a Small Business Web Host
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| Alright, so you've got your website ready to go and now you only need to figure out which small business web host to go with. There are so many small business web hosting companies out there today that you can literally go nuts trying to figure out which one is the best for you. But choosing the right small business web host right out of the gates will save you time and headaches going forward. |
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3 Tools Every Serious Online Marketers Needs
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| Lead Capture Page, Personal WordPress Blog, Autoresponder. If you pay close attention to all the serious internet marketers they have these 3 tools integrate into their business. These tools are what separates the serious professional from the rest of the crowd. They are very inexpensive and very simple to integrate with your online business. |
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Most Popular Web Hosting Companies
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| A web hosting company is a company that does what their name implies, they host your website. There are hundreds, if not thousands of different web hosting companies that you can now choose from and many come and many more go. When it comes to popularity though, you often see the same names crop up all over the place. |
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The Eyeballs You Already Have
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| It's always easier to get more attention from the people who are already paying attention to you--and to bring them back as customers, far more cheaply and easily than going after strangers. This month, a few easy strategies to get more attention from your existing list:
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How to Cold-Pitch a Reporter
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| If you ask journalists their biggest peeves with PR people, and especially with people trying to do their own PR, the most frequent response you’re like to get is “they waste my time with off-topic pitches. If you think the rest of us have crowded inboxes… triple it for journalists. They are looking for excuses to hit the delete button or drop your precious press kit in the recycle bin. |
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Why Participate in Social Networking?
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| It’s kind of funny, but it took me quite a while to begin actually marketing on social networking sites. I’ve been on LinkedIn for probably five years, MySpace for maybe a year, and several others (Ning, Ryze, Eons, probably more I’m forgetting). But it was only when I joined Facebook in October 2007, and then shortly thereafter found my way to Plaxo and CollectiveX that I finally started using them to really do some business. |
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Work from Home Business – How to Find the Right One for You
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| Work from home business opportunities are everywhere. Finding the right one can be difficult, but not impossible. Here are the top 5 components you need to look for in a work from home business |
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Home Business Marketing Tips
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| As with any successful business, a home business needs to be effectively marketed so that customers keep coming to buy what you have to offer. However, if you are like many that have a home business you are probably on a very limited budget. This can hinder you greatly in your marketing efforts, but fear not as there are many things you can do right now that will help you to market your home business. |
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Make "PERSONAL" the Centerpiece of Your Brand Position
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| I live in Arizona where everyone comes from somewhere else and in the summer no one opens there doors. Can you imagine how grateful we are for the communication technologies that our new world offers? But something very wrong has occurred and it may be threatening your business... |
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Social Media for Recruitment
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| Social media and blogs are now the 4th most popular online activity ahead of personal e-mail and are growing at a rapid pace. These results should make it clear that incorporating social networking into your recruitment strategy for 2010 and years to come is the way to go… something I would definitely encourage you to do. |
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Visual Requirement Definition: Establishing the Point for a Clear Commonality of Understanding
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| Visual Requirement Definition (VRD) can at first glance mean anything from being the test results from an eye exam to the specifications for the latest and greatest plasma high definition television.
However, and in the context of my interview with Blueprint's Matt Morgan, and in particular his reference to a study which indicated that the human brain is geared more towards receiving information by way of visual input versus say the written word, the VRD concept quite nicely aligns with the old saying that a picture is worth a thousand words? |
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Employee Behaviors That Can Kill Your Business
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| It's important to clarify for your employees what behaviors are deal breakers at your company. At the very least, the following four behaviors should not be tolerated and should lead to immediate or ultimate termination, depending on the nature of the infraction. |
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What to Do When You're in Hot Water
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| I've said all along that the midlife transition is essentially a spiritual one. It's a transition from being externally-focused to becoming interiorly-focused. 'Maturity' in this perspective means shifting your focus from the superficial to the essential in your life. |
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Getting the Most in Self-marketing
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| Find out how acquiring self-marketing services can be expanded. |
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The 3% Solution for Business Success ~ part one
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| We've long known that true financial independence only occurs for about 3% of the population. Similarly, I believe, that only 3% of all registered businesses ever achieve their potential greatness and success.
Some businesses let small issues take over while others become mired with a lack of focus. Some even let world economies dictate their prosperity. An elite group of entrepreneurs and business people chart their own path and create their own success. This group practices what we call "3%" behaviours. These behaviours separate them from the other businesses in their industry and create unparalleled success. |
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SUCCESSFUL COMMUNICATION
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| Many businesses today are using technology such as the Internet, fax machines, e-mail, and voice mail to enhance their productivity and efficiency. The use of technology has effected the lines of communication between managers and their sales teams. It is a less personal way to communicate and can lead to feelings of alienation. |
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Selling What Sizzles vs. Delivering Real Value
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| Is it a Scam!! Really?!? Maybe -- or maybe a "get rich quick scheme" actually required time and effort!! |
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The Invisible Close Sales Nugget: How to create ‘A Small Window of Opportunity’ so that you can see Big Results!
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| Ever find yourself in a situation where you’ve been asked by an interested prospect for a price quote, a bid or simply for your rates? You quote them and then you don’t hear from them for a while? |
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The Art of Selling: Emotional Buying & The Brain
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| If you are an entrepreneur and involved in your own business' marketing and sells you probably know that we (everyone) buy with our emotions. Do you know why? Do you know how to get someone to buy from you by moving them emotionally? |
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Offline Marketing For Your Online Business
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| There is more to building your online business than simply marketing it on the internet. A good offline marketing plan can be just as effective as, sometimes even more so, an online marketing plan. Offline marketing is more targeted, unlike online marketing where, as a business owner, you are competing with many other businesses within your niche. |
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10 Ways Writing Articles Can Improve Your Business
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| Are you looking for low or no cost options to improve your business. Writing articles has proven to be an extremely effective method for online marketing. |
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How To Use Database Marketing To Skyrocket Your Online Profits
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| Database Marketing is the gathering and storing of specific information about your prospects or customers. This information is usually stored in a database program on your computer. You would then use the information to market and advertise to them. It can save you time and money because you can target your promotional efforts to your best prospects or customers.
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8 Ways To Get People To Visit Your Web Site
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| Having trouble getting the traffic you need? Here are some tips. |
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How To Increase Your Online Sales Anytime
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| Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale.
Below are six unique sales themes you could use:
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Build A Successful Business By Staying Connected
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| Over the course of your business life you'll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your
business in more ways than one. If you hired them or they bought your product or service, you can also gain their business knowledge, experience, ideas, and advice. How do you do this? Stay Connected!
Network! Networking is when two or more different businesses stay in contact on a regular basis to build and improve each others business.
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Job Interview Tips: How to Ace the Job Interview and Get Hired - Even in a Recession
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| Get hired faster even in a recession! Once You Get the Job Interview, Here Are Your Next Steps... |
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How to Market Your Small Business Without Breaking the Bank
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| In today's tough economic environment it is more important than ever for small business owners to find low cost marketing strategies that work. Sure advertising your small business on buses and on billboards would be great, if you could afford it, but if you can't that doesn't mean you can't get the word out effectively about your small business without going broke. |
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How to Grow Your Business by Writing and Publishing
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| Writing for print and online publication can generate new business leads, drive traffic to your site, build relationships with your clients and prospects, and attract an audience. If you need to grow your business, consider the following ways to get your byline out there. |
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How To Start Your Own Business At Home
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| So, you've decided that working for someone else is no longer an option. Then it's time to FIRE YOUR BOSS! In today's economy, thousands of people are looking for ways to supplement or replace their income every day. One of the more popular is to work from home, using the internet. I have seen and heard of many people having success with the internet. |
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Guarantee Your Success As An Internet Marketer By Using An Article Writing Service
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| That’s quite a promise to make. No success is ever guaranteed and how could using an Article Writing Service be able to deliver that!
It boils down to the basics of internet marketing. And it’s the basics that many people get wrong, mainly because they buy into the hype of the instant wealth stories that the scam artists sell you every day. Or at least they try and sell it to you. |
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Improving Morale After Redundancies
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| When the actual redundancy process is complete and the unfortunate employees are made redundant there remains the issue of low morale that inevitably continues for some time. Without close monitoring this can become a very serious issue to any business.
Once the reduction in employees has taken place the staff that remain will probably be expected to achieve more and may have additional responsibilities placed on them.
How do you get the best from your staff now that they feel uncertain about their future and how do you improve morale?
There are five key areas that need to be considered and worked with carefully on an ongoing basis.
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Digital Branding is Great ... But Don't Forget The Strategy!
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| It has come to my attention recently that many clients are getting frustrated with all the "Social Media experts" because they forget about the strategy. You cannot be enamored with "doing something just to do it." Please remember that e-mail campaigns, Twitter updates, Facebook pages, blogs, and any other digital marketing tool is just that ... a tool ... a vehicle to further your engagement with your consumer. One thing everyone needs to remember: you can't forget the strategy. |
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Accounting for Dummies - Part 2
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| This article describes the simplest of methods to keep your accounts - an inexpensive spreadsheet solution (for less than a takeout lunch) which is extremely easy to use. Even people with no accounting experience will quickly get the hang of this. See a preview here: http://www.scrambled-card.com/tour15.htm. |
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BlackBerry and Outlook Tips
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| Conflicts, repeats, disappearing and reappearing meetings and tasks in BlackBerry and Outlook calendars... infuriating and problematic! The key: Outlook is King. That's really all you need to know - but for good measure, this short article outlines how to deal with calendar items in ways that prevent these problems. (For users of BlackBerry Exchange Server). |
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The Secret To Building Customer Relationships
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| It's tempting to concentrate on making new sales or pursuing bigger accounts. But attention to your existing customers, no matter how small they are, is equally essential to keeping your business thriving. The secret to repeat business is following up in a way that has a positive effect on the customer. |
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The 7 Best Strategies to Get Traffic
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| Traffic, traffic, traffic, every internet business needs it, so few actually get it. If you could use a traffic boost then consider the following seven strategies to get traffic. These are by far some of the best techniques out there. |
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From Facebook to Phonebook - How Wingmen Stay Connected
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| If you want to be a trusted partner to your network, don't forget to reference your Phonebook in addition to Facebook, to build trust and develop relationships...
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10 Ways for Unknown Musicians to Get the Word Out
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| For musicians trying to break in-the good news is that you *can* get noticed. Award-winning author and marketing consultant Shel Horowitz shows how you can easily and inexpensively build a name, an audience, and a market for your work. |
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Why Market Research Will Help Your Business
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| You don't have to hire big expensive market research firms. It's easy to gather and evaluate information on your own, with no cost. |
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Survey shows Internet users prefer PR to ads
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| In my previous article, I wrote that public relations may be better positioned than advertising to weather the current storm of major newspapers in financial trouble some of which are going completely digital.
An interesting survey was released recently, which not only seems to support this point, but provides an interesting perspective into the reading habits of young people. "Ragan’s PR News Daily" noted an ARAnet poll based on polling by Opinion Research Corporation, showing that Internet users prefer PR over advertising. |
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Social Networking and the End of Advertising
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| Social Networking – it’s the buzz word on everyone’s lips. But what does it really mean for your business? In a word – everything. The three pillars of social networking - collaboration, information sharing and group forming - are innate human qualities. Understanding these qualities will enhance your business outreach and future advertising campaigns. |
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How To Get Unblocked When Writing Sales Letters & Emails
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| Jump start writing sales letters and marketing emails by building a swipe file of examples. |
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Pitching the Media
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| This article deals with pitching a story idea to the media about you, your business or brand. |
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Marketing Your Small Business with an Effective Web Presence: Using the web to your advantage
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| Tips on marketing your website and yourself on the internet |
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Secret Tool for Handling E-Mail
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| Often, the problems that we face are very complex. However, the solutions are usually simple. This solution to a growing problem is so simple, it will surprise you. |
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7 Deadly Sins—Don't Kill Your Business with These Marketing Material Mistakes
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| When it comes to marketing your business it is important to make a good first, second, and lasting impression. Learn about 7 deadly sins that you need to avoid like the plague when creating your marketing materials. |
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Home Based Franchising - The Give and Takes
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| Today, many people are looking for home based franchises. They feel that by working from home there is be lower costs and less risk. Although that may be true, there are also other things to look at. This articles provides a balanced view of the relative give and takes of home based businesses. |
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In Tough Times-Silence Is NOT Golden
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| Now more than ever, managers at all levels of an organization need to do that which separates us from the rest of the animal kingdom: TALK! |
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Anti-Attraction
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| They say marketing has a bad name. But I maintain that NOT marketing has a much worse name. If you're an entrepreneur or small business owner interested in attracting new clients, are you still committing any of the 10 deadly sins listed below? |
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Keys to Effective Office Communication
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| Building and maintaining strong relationships on the job can be a challenge. These tips are intended to help you make wise decisions when communicating with your co-workers. |
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Recession-Proof your Career (Part I of II)
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| Have you taken the necessary steps to recession-proof your career in today's job market? |
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Making the Phone to Ring
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| A source of anxiety for most self-employed professionals is that the phone does not ring enough. And it rings, it may not be from potential clients and customers. |
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Don't Make Assumptions About Sales Candidates
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| I have previously shared many instance of sales candidate assessments coming to life with their emails, voice mails and interview antics following the taking of our assessment. While the following email is another example of that, it is an even better example of what happens when a skeptical client finally realizes it. |
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Home Based Business Overnight Success
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| Home based business owners have longed for overnight success for as long as business has existed. You might think it is greed or laziness that allows the human imagination to run wild with concepts that could make us rich. Living life in the fast lane has become a way of life in our society. Instant gratification permeates every area of our daily activities. Cell phones, microwave ovens, fast foods, jets and the internet are just a few examples of areas where we have come to expect quick access to what we want. The Internet is the most amazing medium for technology.The fact is, though, even highly motivated people can get caught up in the promise of riches without effort. This dream is highly promoted for internet home based business. |
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The Most Underrated — and Most Powerful — Tool in Online Book Marketing
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| Know the outstanding, cost efficient features of owning and maintaining a highly effective, interactive and multimedia website to market and promote your books. |
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Guidelines to Consider in Marketing Books Using Email Advertisement Campaigns
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| Learn to distinguish the “Do’s” and “Dont’s” in carefully planning for and proceeding with an email ad campaign to market and promote your book, in order to connect with the right demographic and significantly improve the technical effectiveness of your book-selling strategy. |
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How Opt-In Email Advertisements Can Trigger Bigger And Better Book Sales
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| Find out how an “Opt-In” email advertisement program helps book marketers in reaching the right demographic and significantly improve the effectiveness of any book-selling campaign. |
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Does Your Press Release Suck? 7 Ways to Keep Your Release Out of the Trash Can
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| The reality is that no matter how good YOU think your press release is, most times it is doomed even before it is sent. Here are seven reasons why press releases fail, along with some easy tips to make your release stand out in a crowd. |
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Leadership Lessons from Ancient China
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| The benefits of treating your company as a living organism. |
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The Arrogance of Self-Destruction
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| Are your really that smart and self-reliant? Or are you secretly too arrogant to admit that there's something you don't know or can't do? |
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This Could Be Your Way To Affiliate Marketing Online Business Success
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| It is now been over 10 years since Amazon.com created one of the first affiliate marketing online business opportunities. During that time millions of people have started and failed in affiliate marketing. One of the primary reasons for their failure has to do with the topic of this article. |
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Top 5 Internet Home Based Franchise Opportunities
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| The ultimate tool for the home based business owner is the internet. You can run just about every aspect of your business online these days, and to prove it, here's the top 5 internet home based franchises. |
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LinkedIn Marketing – How to Use LinkedIn to Promote Your Business
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| 1. Customize Your URL
Your profile information may be indexed by search engines. LinkedIn profiles receive a pretty high rank in Google. Instead of using the default URL, customize your own by using your company’s name. If you’re a small start up, it would be better if you used a really great keyword instead of your actual name. If nobody knows you, they won’t be searching for your name, so you have better chances of ranking higher with a competitive keyword. And don’t forget to select the “Full View” option.
2. Give Your Profile Greater Visibility
To strengthen the visibility of what is essentially your business profile, use your customized LinkedIn URL as a signature when you leave comments in business or industry-specific blogs.
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Why Some Retailers Are Doing Better Than Others In The Current Retail Environment
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| In evaluating the overall retail situation I noticed that many of our own retail store customers had done well or at least fared better than their competitors in the same retail segment(s). I thought it might be of interest to some of you to analyze what they are doing that is working. |
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Employment References Are So Important
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| Employment references are as important to the recruitment process now as they have always been, if not more so. The problem being they are now at times more difficult to receive than they were a few years ago. |
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Professional Development - Whose Responsibility is It? Part II of II
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| Learn how to develop and retain the talent in your organization |
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Customer Loyalty
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| Customer Loyalty is a buzzword these days, but it is of critical importance to retailers. In a down economy it is crucial to take care of your existing customers because they demonstrate the best ROI on marketing efforts, and will help lead your sales out of a downtrun. |
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Managing Communication in the Office
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| Are you overwhelmed with all the communication demands in your office? Do you feel like you have too many tools that were suppose to make communication easier yet it seems to be harder than ever?
Increase your productivity by understanding your communication needs and leveraging equipment to meet those needs. |
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Internet video a winner in tough economic climate
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| A new survey suggests that the current economic crisis will make Internet video a champion in 2009.
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Breaking Through Revenue Barriers - Increasing Sales Through Graded Levels of Commitment
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| If your revenue streams have slowed down or completely dried up, your solution may be as simple as creating graded levels of commitment for your current and prospective clients. Implementing graded levels of commitment (GLC) involves capturing the attention of prospects in different market segments with new product or service developments offered at different price points. Here are five steps to incorporate GLC into your business. |
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How To Field Others’ Pitches
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| I learned some lessons about putting out a call for sources for my new Business With Passion TV series... |
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Investing for Entrepreneurs: Navigating Emotional Mindfields
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| This is a dizzy market, maybe even ill, but it isn't terminal. Learning how to manage one's own emotions while investing is an important part of success. And, the most crucial factor here is practicing ‘realism over optimism,’ instead of the reverse.
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What is Your Level of Awareness?
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| To increase performance whether in business or personally demands an increase in the ability to be aware. Opening awareness can be done through a variety of means including communication. Read on to better understand this capacity and how to leverage it for further excellence and success. |
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Ten Ways to Avoid Customer Contact
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| A sarcastic but all too true look at how some websites make it difficult to contact them. Don't be a victim of these pitfalls - unless you want to. |
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Want to Write Better? Strengthen Your Writing with Three Self-Editing Tips
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| The English language, like mathematics, has rules that make your message clear and understandable. In today’s era of e-mail and text communications, some may feel the rules of communication are largely unimportant as long as one gets the message across. But we know from verbal communication that how one says something is often as important, maybe even more important, than the actual words being said. |
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Innovation or Incremental-ization? Tell it like it is.
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| Innovation is “the act of introducing something new” according to The American Heritage Dictionary. |
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Prospecting, Follow-up and Solving "Around" the Problem
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| Do you solve problems by “solving around the problem?” This is what I mean. Manager “Ken” is frustrated because his sales force isnʼt prospecting because they are relying on the companyʼs expensive advertising budget to drive the traffic. Even though personal prospecting is the least expensive form of advertising and has the highest success rate in closing customers. Because the sales force hasnʼt been trained or managed properly they are “rewarded” by manager “Ken” who increases his ad budget. Kenʼs defense is that he canʼt get his salesmen to prospect. A classic case of the tail wagging the dog. |
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Why Can't We All Just Get Along
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| I have spent the better part of this year consulting with the Real Estate industry and I have had my eyes opened to the inherent problems of an untrained, inexperienced, unsupervised sales force let loose in the marketplace. Agents are independent contractors and left on their own to generate sales, find prospects, and close deals. Some are resale agents, others sell in new home communities. Usually during difficult times people bond and look to each other for strength and empathy, more like a team. What I have found is quite the contrary.
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When is it okay to lie?
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| Tell your clients the truth so that they'll have a reason to trust you. |
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Don't Pursue Clients, ATTRACT Them
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| Attracting Clients is natural and comfortable. Pursuing them works, but it’s harder and less effective. |
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I've Met Someone - Now What?
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| Once you've had a successful networking experience, it's time to think about how you will nurture the connection. |
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Categorize to Maximize Efficiency
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| No matter how you keep track of your projects and tasks, it can be extremely beneficial to categorize your activities and tackle like-items at the same time. |
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Urban Rethink
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| Innovation is about turning problems into opportunities. The more you can shift your world view from "problem" to "opportunity" the more innovative you can be. We know that we cannot keep on the way we have been going, so innovation is the only way. |
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"I’m Just a [Insert Your Title Here] Who Can’t Say No"
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| In my experience, most of the people I coach are truly capable of accomplishing anything they want to achieve. They are highly talented and highly gifted in their ability to make dreams become realities for themselves and for others. However, they often sabotage themselves by trying to do too many major projects at the same time. |
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The Hippy Evil Empire
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| Seattle, Washington, has become a centre of West Coast chic. It is as cool as LA, using the word “cool” in the modern sense, meaning “fashionable” – although it is also cooler than LA in the more traditional sense of the word, meaning colder, and wetter. |
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The Best Way to Approach New Clients
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| As a business owner you know the kinds of clients you want. Why not go one step further and make a list of actual companies you would like to have as clients. |
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Always play the Odds
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| Goal Achievement is Simple but not Easy. I have observed that most people have no idea how to set a Goal so goal achievement is not possible. The first thing to do is have everything you can control working for you, you will have enough working against you. These are the obvious easy things to do that are often overlooked, yet they make a mountain of difference. And they are the necessary first steps.
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SACRIFICE THE SACRED COWS
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| The assumption that we have to do things because that is the way they have always been done needs to be challenged if we desire to live life effectively. |
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Phishing Scams - How To Avoid Them
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| Phishing is one of the fastest growing forms of internet fraud. Learn what it is and how you can spot, and avoid, this online theft. |
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Natural Search Engine Optimization or Pay-Per-Click
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| The internet is literally like having the world at ones fingertips. Not only does it provide families a cheap way to stay in touch (e-mail and instant messaging), it allows students to cram for finals and write last minute papers in the middle of the night, long after the library has closed, but the internet is suddenly a way for the smallest business to break into a global market. |
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Quantifying The Intagible: How LM3 Cuts Through The Haze Of Partisan Agendas (LM3 Profile)
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| On October 30th, 2006 Sir Nicholas Stern released his Review, The Economics of Climate Change.
Stern described climate change as an economic externality which is an economic transaction that generates a positive or negative (re pollution, global warming etc.) effect for an uninvolved third-party such as the general public.
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Making Your Opt-in Email List Hyper Responsive!
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| Getting the attention of people to buy a certain product is challenging. There were times in the past when telemarketing was at times more of a nuisance rather a convenience to people….and how about all the junk mail we get?!
The same goes for sales people who would go house to house and show a product and were simply turned down….and for some odd reason there has been a huge increase in this in my neighborhood in the last year! |
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Building Your Business with an Opt-in List
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| In today's fast-paced, microwave, "gotta have it now" world....we have to reach our customer and prospect base with an efficient method of communication that they can quickly digest....and have this marketing method set up on complete auto-pilot. |
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Data Entry Work at Home - Right Equipment For Success?
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| Part of getting a data entry work at home job is having the right equipment. Sure, websites say they will set you up, but legitimate data entry companies like to work with those who already have the right equipment. Below are some services and equipment you should consider for your data entry work at home job. |
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Brainpower For The Overwhelmed
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| Another great article about our overwhelming schedules, information overload and constant, unrelenting stress. Eileen discuss how we got to where we are and gives meaningful tips to help us relieve stress and get in control. |
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Plain Talk For Painful Times
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| Much has been written about September 11, 2001. But more needs to be said. Let us examine how we got to this place in time and what we can learn from the experience so that this kind of horrific attack can be prevented in the future. |
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Retaining Employees and Customers Is A Family Affair
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| Nurture your employees as though they were family and use that family connection to hire and retain employees. |
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Five SureFire Ways to Drive Good Employees Away
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| Learn and avoid the top five actions that pull the plug on employee energy. |
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Buildling Buzz For Your Business
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| Buildling "buzz" is an excellent way to market your business. This article pinpoints the art of buzz building. |
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Starting An Online Home Business Part-Time
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| Here we discuss the advantages of running an online business from home.
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Help Others Manage Their Daily Baragge of Email and Save Time Too
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| Computers have made our world a much more information rich society, but they have also created so much information that it is sometimes hard to track it all.
Most executives average about 100 pieces of e-mail per day! Are you adding to that barrage? According to the National Association of Professional Organizers, e-mail has added one to two hours to each person's work schedule per day compared to 10 years ago. Here are 10 tips to use when you are the sender of e-mail to save you and the receiver time. |
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One Simple Way to Make Marketing Easier
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| As a business owner your work environment is intertwined with your effectiveness. It is critical to be able to find things quickly and easily and make use of what you have (but may have forgotten about). |
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Companies Stifle Intrapreneurs At Their Own Risk
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| I've noticed an interesting trend lately. Usually the e-mail I receive in response to this column comes from rookie entrepreneurs or established business owners seeking my input on startup matters, financing, employee relations, general management and leadership issues, policy matters, etc. Lately, however, many of the messages are coming from employees of medium-size and large companies who are interested in starting a business of their own. |
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Easy Steps To Prepare Your Marketing Plan For Your Business
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| It's not as frightening or complex to prepare your marketing plan for your business as you may believe or may have heard. |
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What to Do When a Prospective Client Doesn't Respond
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| It happens to everyone. You reach out to a prospective client, and then... nothing. What should you do when a prospective client doesn't respond? This article gives you some tips. |
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Key Steps to Reach CEO-Level Contacts
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| Key Steps to Reach CEO-Level Contacts |
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Employee productivity - today's issue
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| Considering that every year, billions of dollars are being lost due to work productivity in the office we can conclude that employee productivity is not a minor issue. |
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The Web 2.0 Association: A Dynamic Engagement Between Stakeholders Sharing The Same Interests And Goals (Canadian Public Procurement Council Profile)
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| Traditional membership models for many associations have become somewhat stagnate in that they are not effectively aligned with the emerging Web 2.0 world of dynamic engagement between stakeholders sharing the same interests and goals.
According to CPPC-CCMP President Kathleen Muretti, recognizing and responding to this changing landscape is a key tenet of her council’s value proposition.
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HOW WAL-MART HANDLED AN AWKWARD PR PROBLEM
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| The world's largest public corporation has an unusual approach to public relations. |
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Email Interruptions May Lower IQ
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| Email creats as many challenges as it does solutions. Effectively monitoring and managing your time spent on email is critical if you want to stay productive and focused on what's most important in your busines. Learn what a 2005 study revealed about the impact on IQ, and about some simple things you can do to reduce its distracting influence. |
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Small Business Change Management
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| Change is an ever-present component of small business ownership. The ability for small business owners to effectively manage change lays the groundwork for growth and helps build the foundation for the development of a positive corporate culture. What can small business owners do to make themselves better change leaders? What are the most important factors to consider when managing change? |
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10 Tips to More Effective Direct Mail
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| Direct mail is not sexy or high-tech, but it is a very effective marketing tool for both business-to-business and business-to-consumer marketing. Here are 10 very practical tips that will make it even more cost-effective and more lead-generation-effective! |
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A Big Sales Tip
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| Here's a big sales tip. How would you like to keep close tabs on your biggest sales prospects, best customers, and fiercest competitors without having to lift a finger or pay a penny? Now you can!
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E Mail Advertising And Marketing: A Small Number Of Pieces You May Require
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| In order for an advertising plan to operate without problems and also effectively good organization is necessary, plus regarding bigger emailing systems this ordinarily requires some kind of email marketing and advertising software program. Having said that, email advertising and marketing software has a great deal more to offer than you'd possibly envision.
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Voice Mail - Friend or Foe
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| What is your instant response to the question?
If your belief is voice mail is bad.... it will be bad! You will validate that belief by making sure you get no value from it. If there is one thing guaranteed to drive consultants up the wall, it is trying to get prospects to return their calls. We are in a catch-22, you cannot drop in without an appointment, but we cannot get an appointment because nobody returns our calls. You just cannot win sometimes. |
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Sales Tips: Laying the Groundwork
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| Looking to close a sale? First you've got to do the groundwork. Here are five sales tips from Rick Davis of Building Leaders, Inc. that will help you change potential customers into satisfied customers. |
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Sales Tips: Save Your Gas
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| Forget high gas prices and driving haphazardly to various potential customers. Rick Davis with Building Leaders Inc. offers five sales tips for making the sale without ever leaving home. |
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Prospecting: Working Smarter, Not Harder
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| Five tips to successful sales through prospecting efforts from Building Leaders, Inc. |
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Do Wedding Bells Cause Last Name Hell?
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| How much of your professional reputation is tied into your last name? Read on for some factors you should consider, and what other working women decided to do, before changing your last name when you get married. |
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Letters to the Editors: How to sell your expertise to magazine and newspaper editors
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| You're an expert, so get the recognition you deserve. Learn how to approach magazines to sell your articles. The recognition this kind of exposure can bring you is well worth the effort. |
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The Greening of Procurement Revisited (Part 2)
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| As a follow-up to my post from earlier this week, I am pleased to present Part 2 of the 2 part Greening of Procurement Series: It’s Not Easy Being Green!
For those of you who would like to delve even deeper into the factors that are shaping both public and private sector sustainability strategies, including case studies on companies such as Kodak and Ford, you can purchase ($20) my white paper titled The Greening of Procurement: How Social Consciousness is Re-Shaping Procurement Practices (contact the author for ordering details) |
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Email Marketing Redefined — Is Frank Kern God? Or Just a Minor Deity?
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| Conventional wisdom says you should ideally get a Customer Lifetime Value average of $1 per person per year from your list. This means on a list of 100,000, you should get $100,000 per year that your customers remain on your list.
That is admittedly some decent coin.
However, Frank Kern isn’t about achieving decent.
Our laid-back beach bum has made $2.2 million from his list of 8000 over the past two years!
That translates to an unprecedented CRV average of $275 a person!
In his latest product Mass Control, Frank Kern teaches you how he can make a whopping 275 times more than the average from utilizing his powerful email marketing strategies. |
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Unconventional Inventions
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| Quirky creations led to success for these entrepreneurs |
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How To Use Internet Marketing To Work From Home
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| In this article we are going to talk about how to use internet marketing to work from home. Let me just say that these are a few ideas as they pertain to internet marketing. The internet offers such a wide variety of ways to work at home that you are really only limited by what your mind can dream up. |
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History of the Search Engine - What Came Before Google?
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| Although we credit Google, Yahoo, and other major search engines for giving us the system we use to find the information we seek, the concept of hypertext came to life in 1945 when Vannaver Bush urged scientist to work together to help build a body of knowledge for all man kind. |
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Who Else Wants More Referrals?
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| Getting new clients by referral is one of the most effective, simple, and low cost ways to grow your business. So how many referrals have you received lately? How often do you ask for referrals? |
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The 5 Major Skills you need to become a Great Manager
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| After hours of research and talking to successful managers at great length trying to establish the major skills you need to become a great manager, I have finally nailed it down to 5 key skills. |
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10 top tips to reduce your Carbon footprint when selling
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| Most salespeople never give it a second thought when it comes to thinking about reducing their own carbon footprint during their sales role, so here are my top tips on how to help save the planet and still make the sale |
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10 Things You Need to Know About Your Prospects
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| It's important to understand your prospects, but it can be hard to get inside their heads. Here are 10 things you need to know. |
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The Follow-Up Process, Step by Step
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| Many valuable relationships with contacts and clients never reach their full potential because of poor follow up. This article describes the follow up process, step-by-step, so that all those meetings can turn into productive, ongoing relationships. |
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How Can I Find Clients and Prospects Use An Effective List
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| When you introduce yourself to a new market, the most important tool at your disposal is a list of your prospects. Without that list, there’s very little you can do. But where do these lists come from? |
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The Most REFRESHING Tip For Dealing With Sales Rejection
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| So.
You've met with the client. Provided a proposal. Asked when they wanted follow-up. You felt the meeting went well and secretly you were counting the dollars and where you were going to spend them.
And then you've...
Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed, Called, e-mailed (deep breath!) until you're blue in the face??
And NO ONE is getting back to you?
And quite frankly, you're starting to feel like a loser with no friends? |
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Want Your Ads to Be Instantly Appealing to Consumers? Then Place Them in a “Happy” Medium.
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| If you want to increase the chances that your ads will catch people when they're in the most receptive mood, you'll want to place ads in one particular type of medium. Find out what it is and what you can do in this article. |
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Successful Management and Mobile Working
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| How do you get the best out of your staff using todays technology |
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Activating the Order Form
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| A powerful exercise that can help turn your vision for your business into reality. |
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Negative Relationships: Yes or No?
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| Are you putting up with negative relationships? Do you realize how much they may be costing you? Maybe it's time to mend or end those that are taking their toll on your time and your business. |
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3 Deadly Mistakes that Can Kill Your Ecommerce Website
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| If you've been doing business online, but haven't been getting the sales you'd hoped, there could be several reasons why. In this article, you'll learn about the three major "sales killers" that can cause your ecommerce website to lose money - and what to do about them. |
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How to Build an Email Marketing List the Easy Way
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| If you've been doing business on the Internet for awhile, you've probably heard the saying "the money is in the list" - meaning your customer and prospect e-mail list. But how do you go about building a marketing list, and how do you make sure that your clients will be open to receiving it (and not accuse you of spam?).
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7 Easy Ways to Build Your Newsletter Opt-In List
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| If you're looking for surefire ways to quickly and easily build up your email newsletter mailing list, look over the following tip checklist. See what new ideas you can tie in with your existing products and services to create new buzz that helps you gain more subscribers! |
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E-Commerce Mistakes that Make You Look Like a Complete Beginner
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| When it comes to buying online, customers want to know that your e-store is a place where they can order confidently and securely. Unfortunately, many of these same customers never complete a purchase at your store.
Recent studies show online shopping carts are being abandoned at a staggering rate of 59%. When you consider that over half of your potential customers may not be buying from you at all, what can you do?
The best thing you can do is look at your ordering process. If you have any of the "gaps" below in your shopping cart - it's time to look for a better e-commerce solution.
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The PR Release Is Done - Now What?
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| Now that the press release is ready to go - it's time to let it do its work, but first you need to do your work. Do you know the right contact to send the release to? Are you sending it to the right address, fax, or e-mail? |
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Top Five Home Businesses
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| If you are just starting to use the internet and are looking to make some money, here are the top 5 home businesses that you might consider. |
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Maximize Revenues©
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| Most sales teams are missing the easiest way to grow revenues. It all has to do with the way they are trained. Companies tend to focus on training that doesn't achieve their goals. Perhaps because, "that is the way we have always done it." Here is an answer for doing it right. |
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Fake It Till You Make It?
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| A friend sent me an e-mail after reading my blog last week about AHAs. In the blog, I shared seven realizations, including: Whatever I judge myself for, others will pick up on it, whether I try to hide it or not. So I may as well stop wasting my energy pretending anything.
She expressed confusion because she is also familiar AA’s philosophy of “Fake it till you make it.” She wondered how I reconcile “faking it” with being genuine. |
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10 Hot Small Business Trends
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| The small, solo and micro businesses that jump on these trends quickly will have a real edge over the majority and will create a bigger opportunity for success this year. Look at each of these trends and brainstorm how you could integrate them into your business. |
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Five Ways You Could be Wasting Your Time
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| They always say that the teacher teaches what they most need to learn. Lately I've had a number of my coaching clients who are struggling with using time effectively. As a result they feel the frustration of not moving forward as quickly as they could. |
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How to Stop Fear from Blocking Your Small Business Growth
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| A few years back I wrote an article called "Facing the Fear Factor". Surprisingly it's the most widely read of any small business growth article I've ever written. Why? |
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Top 10 Grow Your Small Business Strategies for 2008
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| Are you stumped on ways to grow your business? Check out these 10 ideas to give your business the growth spurt it needs. |
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SIX SIMPLE STEPS TO ENHANCING YOUR WORK ENVIRONMENT
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| Human Resource Specialists nationwide agree: the foundation of a healthy culture (and therefore ultra-competitive edge) is engaged employees – you know, the ones who are the face and voice of your company – the ones who will determine the success or vulnerability of your business.... |
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After the Show What Will You Have to Show for It
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| Brand Communications Beyond the Booth™
Taking a booth at a trade show is as much a risk as it is an opportunity. |
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Write Right: How to stop writing like a dropout and start writing like a pro
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| Business writing is like cleaning the basement: Everything's piling up, but you don't have time to deal with it. There’s even some good stuff in all the mess, but you're not sure how to find it. You just want to close the door and forget it. Learn why business writing today is so vital to your success and take advantage of tips and tools to help you become a great writer.
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Slow Down to the Speed of Caring
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| Mindful Leadership is at the core of an engaged workforce |
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Warp Speed or Blow Out
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| Life is measured by how fast and how much we can get done in a short period of time! Are you burning yourself out? |
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Controlling the Email Monster
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| We are all very busy... and we have more than enough to do without being dragged down by reading volumes of email. Here are 5 steps to controlling your Email Monster. |
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Press Release Key Components: Who, What, When, Where and Why
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| Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of journalism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn’t it? Yet newspapers, magazines, television and radio stations receive many Press Releases that are not newsworthy because the Press Release author didn’t, couldn’t or wouldn’t use the five Ws. By answering these five, one word questions when writing your Press Release, you can be assured that your Press Release is newsworthy and written from a journalist perspective. |
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Primary Research Development
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| Conducting market research can afford you invaluable insight into your products or services. The following are some tips to get the most out of your research. |
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Designing a High Impact Post Card
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| Postcards are the perfect communication piece for announcing a new product, offering time specific discounts or merely asking the recipient to get in contact with you. In all these circumstances, the postcard is simple and cost effective because there is no envelope to open and it is conducive to skimming. Because everyone is constantly bombarded by information (i.e. e-mail, spam, junk mail), it is very important to design a postcard that will immediately get the attention of your potential customers. |
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Sending Out Your Press Release
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| Whether using email and snail mail or faxing, learn the PR basics before sending your press release to the media.
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10 Ways to Use an Autoresponder Service as a Valuable Marketing Tool
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| Lots of small business owners miss out on a highly effective, inexpensive marketing tool because they don’t know what an autoresponder is or how to use it. |
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8 Tips to Help you Start a Successful Home-Based Business
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| When starting a home-based business, what you don't know can hurt you. Here are some basic tips that will help you make building a home-based business a reality. |
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Is is SPAM or Your Direct Marketing Approach?
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| This article gets to the heart of how to not be seen as a "Spammer." If you conduct e-marketing campaigns, sometimes it's tough to get your message read. Here are some interesting statistics why this is the case -- and some helpful pointers to utilize e-marketing EFFECTIVELY in your direct marketing plan. |
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The Shift from Push to Pull Marketing
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| There is a definite shift going on today in direct marketing. Today, more than ever, it is very important to create a compelling reason for people to seek YOU out . . . as opposed to the other way around. |
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Promote Your Business with Postcards
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| Many business owners are utilizing the internet to grow their businesses. Technology is marvelous and frankly, I don’t know what I would do without it. But just because you can implement loads of marketing strategies on-line, it doesn’t mean other methods are obsolete.
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Supplemental Material Double Marginalization and the Point of Ideal Price Viability
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| I have received a number of e-mails regarding my August 10th posting (Double Marginalization and the Point of Ideal Price Viability) requesting clarification of my theory. In line with the old saying that a “picture is worth a thousand words,” the following graph will hopefully illustrate the basis for my conclusions. (NOTE: due to space limitations I am not able to incorporate the actual graph into this posting. To obtain a copy of the graph send me an e-mail at jhansen@procureinsights.com with “Graph” in the subject line.)
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Recent ISM, CAPS and Kearney Report Perpetuates Dangerous Supply Chain Myths
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| While generally interesting, the recent 10 Page Report by ISM, CAPS and Kearney perpetuate a number of the myths that actually fuel the high rate of e-procurement initiative failures.
Focusing on what is referred to as the “seven critical supply strategies” for Succeeding in a Dynamic World, I will address each “strategy” over the next seven day period referencing the results of our 15 years (and counting) of research findings and front line experiences.
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Further to the Barry Bonds Post . . .
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| The response to the Barry Bonds post through both the PI Blog as well as e-mail has been tremendous. Be sure to check out the comments that have been posted (with more to come), as they are indicative of the prevalent attitudes amongst stakeholders in terms of the Government of Canada’s Shared Services strategy.
One question that I am often asked is if “concern with the GoC program is solely an issue of access and lost revenue opportunities,” or if there are “broader implications” that elevate the negative pushback from one centered on entitlement. Specifically, are SME complaints tied solely to fears of lost revenue opportunities (which some consider to be self-serving), or is it indicative of a true erosion of “best value” products and services availability.
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Reader Question: Is a strong small business sector important to the stability and growth of a nation’s economy?
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| In a word yes!
And the critical role that public sector (government) policy plays in terms of being the primary link between successful domestic engagement and effective international cluster development cannot be underestimated.
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10 Energy Saving Tips at the Office
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| Regardless of the size or location of your business, we can all do our part to ensure a healthy planet by considering these 10 simple actions at the office. |
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The Greeining of Procurement (Part 2): It's not easy being Green!
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| Are environmental considerations truly the central element of recently emerging green programs, or are they an advantageous, politically correct by-product of an existing strategy that is linked to more “traditional” motives?
While the EcoMarkets 2007 Survey adroitly provided us with an unbiased look into the mindset of the purchaser, the attitude (and actions) of vendors requires equal consideration to accurately answer the “motive” question.
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The Greening of Procurement (Part 1)
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| In my extensive travels to exotic locales (alright Calgary may not be exotic but it is certainly a great place to visit), purchasing professionals who have attended one of my conferences have rarely if ever broached the subject of environmentally friendly (re green) procurement practice.
Burdened by the more pressing challenges associated with unnecessarily complex initiatives that are behind schedule and over budget, one can certainly understand the reasons for the paucity of inquiries.
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What’s YOUR Sustainability Blueprint?
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| How to authentically take inventory of your business from a sustainability standpoint and using it to better promote your business.
This article explains the importance of authentic sustainability practices, not doing what is known as "greenwashing". |
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When Prospects Give You The "Silent Treatment"
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| If you’ve been selling for a while, you’ve probably had at least one experience in which your prospect suddenly started giving you the “silent treatment.” |
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Should You Use Sales Letters Before You Cold Call
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| Remember the numbers game? Well, that is the same thought behind sending out sales letters. The hope is that with every hundred or so letters, a few sales will result. |
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Why Trying To Get The Appoinment, Can Be a Recipe for Dis-Appointment
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| Last week, this e-mail from Jack arrived in my inbox: |
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Do You Have to Be Aggressive to Make Sales?
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| A few weeks ago I was onsite at a company that had hired me
to train their sales team on how to stop using traditional selling
and start using the Unlock The Game™ sales approach. |
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7 Ways To Get To The Truth: When The Sale Disappears
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| You're close, really close, to making a sale. Your potential client is in the market for your product or service and you've had a couple of good meetings. |
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7 Pitfalls of Using Email to Sell
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| * Are you sending e-mails to prospects instead of calling them? |
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How to Use E-Mail "Cold Calls" - Without Falling into the SPAM Trap!
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| "I always hear people talking about how e-mail is today's 'killer app,'" my coaching client Janice told me when we were discussing ways of making contact with prospects. |
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How to Earn an Income While Staying at Home
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| This article discusses different way's you can earn an income while staying at home. |
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Great Jobs for Stay at Home Moms
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| Here are some great ways for stay at home moms to work from home and contribute to the family's income. |
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Are You Neglecting Your Network?
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| As a business owner you know a lot of people, and you continue to meet new people. This is your network. But what are you doing with it? How often do you connect with people in your network? |
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Book Review: Web Marketing For Dummies
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| Web Marketing is more than just having a website - it’s the strategy of using a website in conjunction with e-mail, e-commerce, chat rooms, blogs, etc. to attract customers. If you are just starting out marketing online or even if you already have a professional website, it’s worth your time to review this book. |
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Life is Like Coffee
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| After writing last week about my friend Gio’s death, I felt that the following e-mail (paraphrased here), which has traveled the world, would be an appropriate follow up that we could all appreciate.
A group of friends got together to have coffee. The host set out the cups and brewed the coffee. Some of the cups were beautiful; some were plain. The host noticed that the nicer cups were chosen first... |
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Do Not Change Your URL's
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| If you change the page names of your website, you are going to run into big problems. Amazingly, some people just don't get that... |
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Top three things a Web site owner must have
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| You wouldn't give possession of your mortgage, so don't give possession of these three things, if you're a Web site owner. |
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7 Steps to Internet Marketing Success
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| Slaying Goliath isn’t the goal of every internet marketer, but competing effectively is near the top of the list. With the seven tips outlined in this article, you can be well on your way to internet marketing success that hopefully helps you to at least play in Goliath’s sandbox at some point. |
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5 Time Management Skills You Need Right Now
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| Much has been written about how to get the best from your time management skills. In business it's vital to ensure that all of your time is spent productively. Here are five ideas that really will make a difference... |
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WorkLife Serenity: Cold Turkey Style
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| Just imagine taking the time every day to just stop what you are doing at work and just listen and contemplate the rest of your day. Not the ordinary task of those of us snagged in the 24/7 working environment. But sometimes it's necessary to put the stops on the day to take a break,let the phone ring, the e-mail ding and the mind take a swim in the land of oz. Here's how and why. |
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Email vs Direct Mail
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| You can still make a fortune in direct mail without ever selling anything on the Internet - BUT ... You can NOT make any real money on the Internet without using Mailorder Marketing.
On the Internet, your customers have to FIND YOU. -- That means you must continually market your web site ... using every trick in the guru's book ... to generate traffic to your site. -- Even then, all you're doing is preaching to the choir.
Using known demographic profiling, in the mailorder business, you FIND YOUR CUSTOMERS ... then, tell them what you have and how they can get it from you on the Internet. |
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Will You Be Re-Entering The Workforce? Start Preparing While You are Out
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| Many individuals leave the workforce for a period of time for one reason or another. It is always scary, especially if you have an established career. There are, however, steps that you can take while you are out to prepare for re-entry. And many of the items can be fun, rewarding and can keep you intellectually stimulated. |
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Maintaining a Healthy Job Share Partner Relationship
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| Being in a job share partnership is like any other relationship. It can really be compared to a marriage. As a matter of fact, you may end up spending more time working collaboratively with a job share partner than you do with your own spouse. So, it is very important to make sure that you work at the relationship just like a marriage. Here are some tips to keep it in check. |
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Popular Flexible Work Arrangements and Their Definitions
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| Entrepreneurs can benefit from utilizing flexible work arrangements such as part time, telecommuting, job share and flex time. Consider these options when you are designing your workforce. |
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How to Ask for a Flexible Work Arrangement
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| Are you a parent trying to better balance work and family or an entrepreneur just getting started while working for someone else? Either way a flexible work arrangement can be the answer to your prayers. It is a great way to carve out some extra hours for your other endeavors. Asking for even small things can be hard at times. Here are some helpful tips to make asking for this big thing a bit easier. |
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8 Tips to Tackle the Post Holidays Blues
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| We’ve all had it…two weeks of sun, sand, sangria and whatever you are having yourself. No thoughts of work (unless you are self-employed…and in that case work is rarely far away!). And then here comes Monday again, the dreary routine, same old ding-dong and your heart sinks….” is this it?” you ask yourself. Well, here are some tips to change how you feel after coming back from the holidays.
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Developing an Eye for Beauty
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| This article is about developing strategies for handling issues of respect and treatment of others. |
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Build Your Own Brand!
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| This article cites several examples of how companies are allowing the customer to design their own product experience from your product line. It's interesting how the customer can become so much more engaged as they become part of the design process for something that they are purchasing. |
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Social Media: A Highly Effective Tool for Non-Profits
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| This article talks to those who operate a non-profit organization (or work with them). The topic is about Social Media and how to use it effectively to create a community to increase donations. Social Media is yet another tool that we can use as part of our overall marketing strategy. |
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