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Making His Golden Greeting: Joyce Hall is Born
Whether it is your birthday, bah mitzvah or anniversary, we all know the feeling we get when someone gives us a greeting card. For Hallmark founder Joyce C. Hall, creating that feeling was his life’s work. A high school dropout from humble origins, Hall worked hard to not only create a business for himself, but to revolutionize an industry.

What Guerrillas Know About USPs
A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to succeed. But most businesses don't. Not surprisingly, most businesses fail. Your USP needs three traits to be effective:
How to Sell Insurance – Really
Here’s the million dollar secret. Stop selling insurance. No one wants to buy insurance.

How to deal with bargain hunters and price shoppers
Do you believe that the better your product or service, the more it will sell, and soon the world will beat a path to your door? Do you ever feel like pulling your hair out trying to convince people that your stuff is superior quality? Do you ever get so frustrated because no matter how you try to explain, some people are so thick headed, the only difference they can see is the price? If you answer “yes”, you have a marketing problem. And advertising is not going to be your magic solution. In fact, it will only make your problem worse, and that’s exactly why so many ads don’t work.

Other eager buyers Related Articles

This is a Sales Emergency & You Can Win
Yes, there is a sales emergency occurring right now all over the world. Buyers are holding on to their purses like their first born child. It would be easier to get Fort Knox to open the door for you than to get buyers to agree to a purchase.

As the Banks are tightening lending, Seller financing may be a great option to finance a business acquisition.
Since the start of the financial crisis last year, banks have stopped extending credit for virtually any loans including SBA type loans. It is very difficult for business buyers to get approved for financing, even buyers who have excellent credit, money down and collateral, which are the three major requirements. Of course this environment won’t last, but in the mean time there is a solution for both buyers and sellers and that is Seller Financing.
Align with your buyer’s objectives to close sales quickly
What is the most important reason that sales fail to close on time or even close at all? When you get a mismatch by sellers selling forward and buyers buying backwards! Sounds like double Dutch? Well this article discusses how to position your proposition in line with the prospect to make them an eager buyer.

Mars and Venus Part I. Sales people are from Mars, Buyers are from Venus - Introduction
Many of you are probably familiar with John Gray's famous relationship book, "Men are from Mars, Women are from Venus". In his book, he talks about how to overcome the different way men and women think and indeed often act. Buyers and sellers also have different viewpoints, and not knowing how your audience makes decisions can be disastrous. This series of articles, will take you inside the mind of buyers, to help you fulfil their needs, to create successful commercial relationships. Buyers, like sales people, are also focused on WIIFM, What's in it for me.

Be The GPS For Your Buyer
Buyers have two identifiable responsibilities: * maneuver through their internal, behind-the-scenes buy-in issues to ensure a trouble-free change process, and * choose a solution that will address their stakeholder's criteria for systems excellence while maintaining the integrity of the system. Sales addresses one of these jobs, but not the other. In fact, we've never been taught the skills to help with the off-line issues buyers address: as per the explanations and skills offered in my new book Dirty Little Secrets, helping buyers maneuver through their off-line buy-in issues requires a wholly different skill set.
Want to UP Your Bottom Line Quickly in Today’s New Economy of Buyers?
Sales Are Flat-Lined, Buyers are Slow to Buy, Sales Cycles Are Too Long, Lost Control of the Sale Process, Bottom Line is Behind Projections… If this is true, you must appreciate that sales revenue is the life line to your bottom line. Without buyers, there are no sales. Without sales, there are no revenues. The world revolves around sales, but more importantly, it now needs to revolve around buyers. Buyers are everywhere. What are you doing to help them buy?

Selling on eBay: 5 Ways to Keep Your Product Line Fresh and Profitable
Selling successfully online is not a matter of luck. To be successful, you must sell what buyers are buying. Buyers are always looking for something new. Use this strategy to keep your inventory fresh, and increase your changes of online success.
Feature/Benefit Selling Does Not Replace Effective Questioning
Executive Summary: Buyers are only concerned about product features that are relevant to their needs. Sales reps that focus on creating alignment with buyers, and avoid using a ‘feature dump’ as their primary means to sell, will connect with buyers. This is accomplished when reps focus on the unique capabilities of their product as the best means by which to improve the buyer’s current situation.
The importance of choosing the right buyer when selling your business
Although it may seems as a heavy task, finding the perfect buyer for your business is actually very easy. If you know what you are doing and where to search for those buyers, that is. For everybody who works as a professional business broker like we do the number of the potential perfect buyers for your business is simply amazing. Potential business buyers that would be perfect for buying your business are all around us and we find them for folks just like you every single week. Now, keep in mind, this is not a sales pitch, but just an explanation of the benefits of working with a quality business brokerage firm who wants the best for both the buyer and the seller.
The Nine Types of Art Buyers
Personalities, fascinating stuff. Art buyers are perhaps the most unique of buyers. Art buyers are exciting people who want the best for themselves. Understand them and you will win them over. Pay no attention to their uniqueness and you could lose your sales. Everyone, especially art buyers, wants to be understood.
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