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Lesson #5: Don’t Chase the Quick Buck, Think Long-Term
“You can do the math 15 different ways, and every time the math tells you that you shouldn’t lower prices because you’re going to make less money” says Bezos with a giant laugh. “That’s undoubtedly true in the current quarter, in the current year. But it’s probably not true over a 10-year period, when the benefit is going to increase the frequency with which your customers shop with you, the fraction of their purchases they do with you as opposed to other places. Their overall satisfaction is going to go up.”

Lesson #2: Customer Satisfaction is Your Secret Weapon
“We have the best customer satisfaction record, based on Transportation Dept. statistics, of any airline in America, the fewest complaints filed per 100,000 passengers carried,” says Kelleher. “So you’re not just getting low fares, you’re also getting wonderful customer service.”

Other early decision Related Articles

Consumer brand research
An early discussion of brand research and the power of human emotion in driving consumer decision-making comes from what might seem a surprising source.
Lesson #4: Make A Strong Recovery
“There were a lot of missteps in the early days, but because we got in early we got to make more mistakes than other people,” says Gates.
Working with Ethical Gray Areas
The bottom line in leadership is that ethics cannot be codified or dictated. Ethical behavior is dependent upon the judgment and decision making by the leader. The best leaders are consistent and deliberate in their decisions when ethical gray is present. They communicate the decision, and more importantly, the reasons for their decision. They often collaborate the decision, not to cover their rear ends, but to seek wise counsel and tap into the judgment of others.

Closing Too Early- The Risk of Overdoing it
Okay, can we agree that Christmas music starts too early on the radio. Well are you closing to early with customers. Watch it...they just might tune you out!
Battling the Bully - Standing Up for Yourself with Confidence and Assertiveness
I learned at an early age that if you allow people to bully, harass, or cut you down, then they will do so. If, on the other hand, you make a decision to stand up for yourself and not allow the bully to take control, then s/he will move on to someone or something else. This article provides four steps you can take to battle the bullies in your life, with confidence and assertiveness, once and for all.
Anatomy Of A Buying Decision
Before your prospect makes the decision to buy your product or service, four decisions must be made. For the most part these decisions will be made inside their heads or in conjunction with others depending on whether it is a joint decision making process or not. In small to medium sized businesses one person may make the buying decision, but in larger companies it is usual for the decision be made by a group of people. Whatever the amount of people involved in the buying decision, the same four decisions must be answered.
Franchise Business Financing Canada – (Preparing your strategy)
The articles provides some overview of franchise financing in Canada, and covers early steps in the financing decision thought process .
Franchise Business Financing - Canadian solutions
The articles provides some overview of franchise financing in Canada, and covers early steps in the financing decision thought process .
Closing for a Commitment or Settling for an Agreement?
There comes a time when all your hard work and preparation come together, and the time is right to go for closure! This is the moment you go for commitment. In business, whenever people interact, they make decisions ― a decision to talk, a decision to listen, a decision to act on a recommendation. Ideally, as a leader you want your followers to make decisions that are both well-informed and high in confidence. The reason for this is two-fold. First, the higher your followers are in confidence when they reach a final decision, the more effort and quality they will put into carrying through that decision.

Beware of “Analysis Paralysis!”
You heard the old adage about the guy who had to feel for the floor before getting out of bed? lol. Well, there are some distinct disadvantages to waiting before striking, weighing every possible scenario and crunching the numbers endlessly. To begin with: “The early bird gets the worm.” If we delay our decision to buy we may lose the real estate investment altogether.
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