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Lesson #1: Take Your Market Research to the Streets
Morita might have been the Chairman of Sony Corporation, but that did not mean he stayed cooped up in his office all day long, removed from the daily action. He enjoyed tinkering with electronics as a child, and nothing had changed in the years since. Morita took a constant and keen interest in the research and development branch of his company. In fact, in the early years, there was one product that particularly caught Morita’s attention.

David Sarnoff Quotes
David Sarnoff Quotes

Lesson #2: “The Titanic disaster brought radio to the front, and also me.”
Much of Sarnoff’s career seems to have been a case of being at the right place at the right time. For instance, intent on being a journalist, the young Sarnoff set off in 1906 to find a job with the Herald newspaper. By accident, Sarnoff found himself lost and wandered into the offices of the Commercial Cable Company instead. There, he was immediately hired, and his career in the electronic communications industry had begun.

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