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The Art of Book Branding
You wrote your book for others to read. True? You wrote it to offer others enjoyment, excitement, help and/or training. Don’t you owe it to your prospective readers to put the book share the book in a really big way? Don’t you owe it to yourself? To get started I’ve created a short checklist for branding YOU and your book.

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Content Battles…Galadriel Holds Middle Earth
Content is becoming available at all levels. But all levels aren't created equal. Today we have Upper Earth...Middle Earth...Lower Earth -- (pro, home, teen/tween. Or put another way... “So I imagine this is just a …ceremonial possession? I mean they don’t actually expect me to do any fighting…Do they?” – Pippin, The Lord of the Rings: The Return of the King (2003)
Finding SelfWorth
Dear Jane, I know I'm self-critical. But how do I stop? My self-esteem is at about a zero and the lower it's gone, the worse it seems others treat me. In my self-help book, Enough Is Enough!, I talk about what it’s like to hang out in Courtroom Earth vs. the Classroom Earth. In Courtroom Earth, we act as our own judge, jury, and executioner. Most of the time, we don’t even realize we’re doing this to ourselves. What about you? Do you beat yourself up for everything? Do you compare yourself to other people? Do you find yourself being driven, addicted to more and more evidence to prove that you are worthy? Then do you end up tired, resentful, frustrated, short tempered, with an even greater urge to control and do?

Al Gores’ Approach to Work-Life Balance
In Al Gore’s documentary on global warming (An Inconvenient Truth), he makes reference to a picture used by the Bush administration to illustrate the conflict between money and environment. In the picture, there is a scale: on one side of the scale, there is a pile of gold bars, on the other the earth. As Al Gore somewhat wryly pointed out…gold is not much use to you if you have no earth. I must say the same thought strikes me when I read about “work-life balance.”

Courtroom Earth vs. Classroom Earth
When I am coaching my professional clients, in some fashion, I am likely to be asking them, “What risks are you avoiding taking that might very well make you happier?” Together, we examine whatever fears, self-judgments, or limiting beliefs are holding them back, keeping them in Courtroom Earth instead of letting them enjoy hanging out in Classroom Earth.
Using the Right SMB Sales Approach
The sales approach to employ in the SMB accounts depends upon a number of factors, such as the culture of your organization, the offerings you sell, and what the customer needs from you in the sales process. Knowing when to use a solution sales approach versus a consultative sales approach is a dilemma that confronts many sellers and directly impacts your odds of success.

Earth Day 2010: Life and Death Decisions for Business
On Thursday, April 22, 2010 Earth Day will celebrate its fortieth anniversary. With one billion members Earth Day is the largest secular civic event in the world. This year, Earth Day is a pivotal opportunity for businesses to push for green jobs, caps for carbon and a sustainable global economy. Businesses can either prepare for a sustainable future or wait for repercussions.
Earth Day and Social Media
Thanks to the revolutionary power of social media, Earth Day has grown from 20 million participants in 1970 to one billion participants in 2010. Without the help of digital technologies, the first Earth Day demonstrations helped convince Congress to pass major environmental regulations. Four decades later, Senators are about to introduce their version of the climate change bill that passed in the House last year. Earth Day is an opportunity to send a clear message to lawmakers demanding that they pass climate change legislation. See Earth Day social media links including, social networks, video, photos, apps, interactive event maps, and events by location. To continue reading go to THE GREEN MARKET.

At Target Everyday is Earth Day
Some environmentalists have criticized Earth Day as a one day event, but companies like Target are making Earth Day everyday. Target is reducing their environmental impact through a multitude of sustainable practices. Target is amongst a growing number of businesses that are marrying their profit motive to environmental responsibility.
The Commericialization of Earth Day
Companies are increasingly using Earth Day as a primary marketing vehicle. While some decry the commercialization of Earth Day, others see it as a powerful driver of the green market. AIM Mail Centers used Earth Day to promote their year-round greener practices. On Earth Day TD unveiled a highly energy-efficient bank branch building. The profit motive is a hugely influential incentive that is enticing companies to engage in more sustainable practices.
Stop Treating the Sales Process Like a Needy Girlfriend
I know how much you love your work. We light workers are passionate, heart centered people. We were planted on this earth to help people. It’s in our blood. Trouble is that you have to turn a profit if you’re going to be in business. And my guess is that no one ever really taught you how to approach prospective prospects and turn them into qualified clients – in a heart centered way – consistently.
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