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Are You a Green Thumb Leader?
Leaders have much in common in gardeners. They both must seed, feed, and weed. Eileen uses a garden as a metaphor to teach us how we must be aware of how the cycles of business affect our leaders and how they can use those cycles to benefit their employees and the bottom line.

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Content Battles…Galadriel Holds Middle Earth
Content is becoming available at all levels. But all levels aren't created equal. Today we have Upper Earth...Middle Earth...Lower Earth -- (pro, home, teen/tween. Or put another way... “So I imagine this is just a …ceremonial possession? I mean they don’t actually expect me to do any fighting…Do they?” – Pippin, The Lord of the Rings: The Return of the King (2003)
Finding SelfWorth
Dear Jane, I know I'm self-critical. But how do I stop? My self-esteem is at about a zero and the lower it's gone, the worse it seems others treat me. In my self-help book, Enough Is Enough!, I talk about what it’s like to hang out in Courtroom Earth vs. the Classroom Earth. In Courtroom Earth, we act as our own judge, jury, and executioner. Most of the time, we don’t even realize we’re doing this to ourselves. What about you? Do you beat yourself up for everything? Do you compare yourself to other people? Do you find yourself being driven, addicted to more and more evidence to prove that you are worthy? Then do you end up tired, resentful, frustrated, short tempered, with an even greater urge to control and do?

Courtroom Earth vs. Classroom Earth
When I am coaching my professional clients, in some fashion, I am likely to be asking them, “What risks are you avoiding taking that might very well make you happier?” Together, we examine whatever fears, self-judgments, or limiting beliefs are holding them back, keeping them in Courtroom Earth instead of letting them enjoy hanging out in Classroom Earth.
Keep Your Fire Stoked
In so many ways this fire can be compared to a marketing team of professionals. It is nice to sit and watch the fire, watch the flames flicker but soon if you only watch and don’t feed your fire it dies down. You start to feel the chill back in the air. You must get up and put on another log on the fire.

Earth Day 2010: Life and Death Decisions for Business
On Thursday, April 22, 2010 Earth Day will celebrate its fortieth anniversary. With one billion members Earth Day is the largest secular civic event in the world. This year, Earth Day is a pivotal opportunity for businesses to push for green jobs, caps for carbon and a sustainable global economy. Businesses can either prepare for a sustainable future or wait for repercussions.
Earth Day and Social Media
Thanks to the revolutionary power of social media, Earth Day has grown from 20 million participants in 1970 to one billion participants in 2010. Without the help of digital technologies, the first Earth Day demonstrations helped convince Congress to pass major environmental regulations. Four decades later, Senators are about to introduce their version of the climate change bill that passed in the House last year. Earth Day is an opportunity to send a clear message to lawmakers demanding that they pass climate change legislation. See Earth Day social media links including, social networks, video, photos, apps, interactive event maps, and events by location. To continue reading go to THE GREEN MARKET.

The Commericialization of Earth Day
Companies are increasingly using Earth Day as a primary marketing vehicle. While some decry the commercialization of Earth Day, others see it as a powerful driver of the green market. AIM Mail Centers used Earth Day to promote their year-round greener practices. On Earth Day TD unveiled a highly energy-efficient bank branch building. The profit motive is a hugely influential incentive that is enticing companies to engage in more sustainable practices.
At The Risk Of Making Myself Extremely Unpopular!...
Football (Soccer) is a subject that builds great emotion in the heart of the average british male (and some females too). People will happily spend hundreds if not thousands of pounds per year going to watch their favourite team, they buy the latest 'strip', they travel hundreds of miles to watch away games, they pay for Sky TV to watch the best matches live and even travel abroad to watch a match. Football (or Soccer if you are in the US) is a revered sport of gods!
Online Videos … The Move to Entertain, Educate, Sell
If you're like us you're watching more of your TV over the Internet. Why not? No need to let some psycho at the network dictate what you watch and when. Funny thing is the ads even look better on the iNet. They're faster, crisper, more entertaining. Ok not all...some are long, boring, sloppy, crappy! All by ourselves we're going to change all that (yeah right) with some advice to those folks on how they can produce better videos that folks want to watch. If only a few listen maybe you'll want to begin a steady diet of marketing videos. Wouldn't that be great you watch the stuff then you go buy the stuff, the economy gets better, you miss more TV shows, watch more stuff on the Web and the cycle continues till we finally take most governments off life support and they act like responsible citizens...cool !!!!

The Need For Proper Positioning
Sigmund Freud did state that a cigar is a cigar, unless you attach alternate meanings to that ‘fire-stick’. However, in today’s context a watch is not exactly a watch: it is a brand! A brand has a name, and consumers identify with it in an emotional and intellectual way. The way a watch is positioned, dictates its pricing and audience. A product or service can be mainstream, high-end, or for a niche.
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