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Where You Start Is Not Important
I was born in L.A. (that's Lower Alabama). Fortunately, I was raised in Yazoo City, Mississippi. I say "fortunately" because Yazoo City, Mississippi, is the geographical center of the world. Many people don't realize it, but you can start in Yazoo City and go anywhere in the world you want to go. The neat thing is, the maximum distance to any place you wish to go is only 12,000 miles.

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JetBlue
I just had to write about JetBlue and the leadership of it's CEO David Neeleman. When something comes at me from 10 different directions, I get all esoteric and believe I should take a hard look at whatever is coming in. It's kind of like the universe is trying to tell me something. For those who did not see the article in last month's INC. Magazine or this month's Fast Company Magazine or the book that's written about him, let alone someone that you know who has experienced Neeleman serving them a snack on one of his flights, I'll condense what this guy is all about and the results he's having thus far. Since most of this readership is results oriented I'll begin with the end. Jetblue is an airline with more than 6,000 employees and 57 twin-engine jets.
Lesson #2: Reflect Your Market
Before Johnson came up with the ideas for Ebony and Jet, America had already seen the likes of other black-oriented magazines, but all of them had gone out of business almost as quickly as they had got into it. None had been able to generate enough advertising to make them profitable ventures. Johnson’s ability to spot the demand in the market and accurately meet it was one of his most lucrative characteristics.

Lesson #3: Go Against the Grain
In the late 1950s, when Johnson was beginning to increasingly use black models for his magazines as well as the Ebony Fashion Fair Show that he sponsored, he began to notice how difficult it was for these women to find cosmetics shades that were dark enough for their skin. As of yet, there were no cosmetics lines produced specifically for dark-skinned women and they were forced to try to blend together various lighter shades in order to approximate their skin tones.

Web 2.0 and SaaS for Human Resource Managers
Recently we were asked by "People and Management" a popular HR magazine in India to explain Web 2.0 and SaaS to their readers who are mainly senior HR Folks, CEOs and other management profiles. Our thoughts were published in the magazine as an article titled "Web 2.0 and The SaaS Factor for HR". Here is the summary of this article.
Subway ranked No 1 Global Franchise Opportunity
Subway is a pretty safe bet, according to Entrepreneur magazine. The Milford-based restaurant chain recently was recognized by the national publication as the No. 1 franchise opportunity for 2010, marking the 17th time out of the past 23 years that it has received the distinction. It also has been recognized by the magazine for the past several years as the No. 1 global franchise of the year.
The Internet's Marketing Silver Bullet
Appearing in the Wall Street Journal, Time magazine, Oprah, CNN, or even in a local or regional media outlet can immediately separate you and your business from all of your competitors. Now that you have news coverage you can take that TV segment or magazine or newspaper article and magnify it online via blogs, and social media. This is where traditional PR becomes the Internet’s silver bullet; the most important marketing tool available.

A is for Advertising
When I first started Exceptional Thinking, just about everybody told me that I should do some advertising and to be honest, that’s what I thought I should do too. After all, that’s what businesses do to promote their products and services don’t they? So, dutifully I advertised. First in a business magazine that resulted in nothing, then in a local community magazine – again nothing and then finally (I was learning my lesson at this point) in the local paper. Nothing there either.

Have You Ever Thought about Becoming a Life Coach?
This interview is the cover story of Insights magazine (June issue). Contact me to get the complete virtual 60-p.copy of this issue. In this interview, "I" stands for Insight magazine and "ML" stands for my initials. Enjoy!
5 creative ways to pitch print magazines
Try to get a magazine editor to read your pitch can be a struggle sometimes. These are some creative ways that may help guide you to a placement in that magazine you've been trying to land for the past year.

A Total Approach To Success!
How often have you read a great magazine and realized that every article spoke to you? This doesn’t happen to me all the time but, recently, the issue of SUCCESS Magazine had that amount of great content.
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