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Lesson #1: Profits Can Go Hand in Hand with the Public Good
“Over the past decades…while many businesses have pursued what I call ‘business as usual’, I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda,” says Roddick. “If I can’t do something for the public good, what the hell am I doing?”

Other ecological conscience Related Articles

Lesson #5: Do Well by Doing Good
“He is ill clothed that is bare of virtue,” wrote Franklin. “A good conscience is a continual Christmas.” Despite being wealthy enough to retire comfortably by the age of 42, Franklin continued to pursue civic projects and carry out benevolent acts throughout the rest of his life. He staunchly believed that the good life was achievable in direct proportion to one’s contribution to society and thus, from universities to hospitals to firehouses, Franklin dedicated his resources to giving back.

“How Valuable Are Your Ethics or What is Your Price to Compromise Your Ethics?”
Everyone in business will eventually face a real crisis of conscience at some point or points in his or her career. Before facing that critical choice, I believe most people would say it is easy to think that they will act ethically, no matter what the personal cost. However, what will you really do when you are faced with the personal cost of losing the job you love (or desperately need) and placing your family’s welfare and your own self worth in jeopardy? Is your personal respect and integrity negotiable? Do you have an ethical compass in good working order to guide you in resolving these ethical dilemmas? What will you do the next time you are faced with an ethical dilemma? Perhaps the following selected quotations about ethics in business and society can provide some guidance or at least some food for thought.

Selecting an Online Home Biz
When selecting a online home biz you have to use common sense, research, and your conscience. The Internet is lambasted with so many under the table schemes, at times, it seems impossible to find the correct Home Based Biz for yourself. How long has the search...
Innovative Home-Based Business - Teaching Babies Sign Language
You’re on the phone with the babysitter, frantic not knowing why your baby is crying. She’s tried everything that she should have but nothing seems to calm your baby. You start to panic thinking maybe he’s sick, but she insists that she checked and your baby just seems to be unhappy. Your heart drops to the ground as you wonder what could be bothering your precious angel. Your secretary comes in and announces an emergency meeting, so without finishing your conquest to cure the baby blues you're forced to hang up with the sitter. With a guilt stricken conscience and a heavy heart, you try to pay attention to the meeting. But you can’t help thinking how much better life would be as a stay-at-home mom.
Comprehending and Strengthening Your Staff's Conscience and Productivity
Looking to learn how to understand and strengthen your staff's conscience to enhance productivity and company profitability? Read on to learn about how you can determine the demise of a person's conscience and engage them in a mutual performance accountability process to strengthen their conscience and their character and performance.
Responsible Packaging Decisions - How Green Can Keep You Out of the Red
An article outlining a few brief ecological and social issues surrounding product packaging, and some benefits and advice for companies considering more environmentally friendly packaging options.
Are you keeping your customers up at night?
Effective consultative salespeople know how to keep their customers up at night. By that I mean they know “how to get in their customers’ heads” by asking questions that will force them to think about the issues that are important to their business. It’s up to you to become their business conscience.

Disagreeing With Brian Tracy: Self-Discipline Is Not The Most Important Success Principle
In his book The Power of Discipline,Brian Tracy talks about self-discipline being the most important success principle. He went on to define self discipline by quoting Thomas Huxley, who said, "Do what you should do, when you should do it, whether you feel like it or not." But should we just cast aside how we feel about certain actions in business? After all business does affect the lives of all people and their families. Is self-discipline a recipe for capitalism without a conscience? I advocate putting feeling and emotions back into business.It encourages a sense of purpose and meaning back into business. If you chase success without emotion you will never find it because the pursuit of success is about obtaining a feeling of being successful. Success is essentially an emotion.
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