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Demythologizing the McElroy Memo
In the canon of English-language writings on brands and brand management, few documents possess the stature of the legendary McElroy Memorandum known as "Brand Man". In this article, Stanley Moss offers an analysis of McElroy's narrow focus, how brands have grown up around the memo, and how marketing is now simply a fractional part of branding.

Other economic entity Related Articles

PR Advice You Didnt Ask For
Still, as a business, non-profit, public entity or association manager, you may be glad this came your way.
A Simple Formula For Success
Could there be an angle here for your business, non-profit, public entity or association? You bet!
New Business: Becoming a Preferred Vendor
Successful Big Game Hunting depends upon knowing everything about the entity we are tracking. 1. Telling the Story Are you hunting water or tree-dwellers? Where do they prefer to eat? Do they travel in herds or are they loners? Knowing the habitat and habits of the entity you are tracking means you have a greater chance of not scare them away before they spend a little time to check you out.

Keeping it R.E.A.L. when it comes to branding.
What is a brand anyway? In the simplest terms, a brand is the presence of a unique entity. And that entity need not be the size of Coke, Sony, or Toyota.
Merger or consolidation; facility actions help it succeed
Merge or consolidate to concentrate resources for successful operation; use economies of scale to minimize cost. But don’t overlook facilities and operation, where all the plans and expectations must come together or the new entity won’t function. In any economy, especially this one, consolidation or merger can make economic and strategic sense. First plan, and later integrate, equipment, processes and facilities properly because they affect not only the balance sheet but also future P&L results of the entity. My Amazon book, Facility Relocation, Merger and Design, provides both management suggestions and hands-on guidance to facility planning.

The Grand Design
The economic situation could mean the end of web-based businesses as a separate entity and the beginning of your own internet company. You better know what is the most important part of web sites.
Consolidate or merge a checklist
Merge or consolidate to concentrate resources for successful operation; use economies of scale to minimize cost. In any economy, especially this one, consolidation or merger can make economic and strategic sense. First plan, and later integrate, equipment, processes and facilities properly because they affect not only the balance sheet but also future P&L results of the entity. In addition to this informative article, my Amazon book, Facility Relocation, Merger and Design, provides both management suggestions and hands-on guidance for this management strategy.

Determining the Business Entity Best for Your New Business
One of the most important matters that a person needs to focus on in the early stages of starting a business is determining the type of business entity to operate the business. You need to address this issue with the advice of an experienced business attorney in coordination with a certified public accountant. Most individuals operate his or her business under one of the following entities: 1. Sole Proprietorship; 1. General Partnership; 2. Limited Partnership; 3. Joint Venture; 4. "C" Corporation; 5. "S" Corporation; or 6. Limited Liability Company. While most new businesses are either an S corporation or a limited liability company, you should analyze each type of business entity to determine which is best for your business from a liability, tax, investment, legal, formation, operati
Some Things Are Easier For Your Business in a Recession
If your business is feeling the impact of the economic downturn, think differently about how you could take advantage of the current economic circumstances. Some things are definitely more challenging, but others might actually be easier in these tough economic times.
Risk Assessment Techniques for Valuation and Due Diligence of Operating Companies
Disciplines such as legal, financial, treasury, and accounting always participate in valuation, but equipment, processes and facilities should as well be considered because they affect not only the balance sheet but also future P&L results of the entity. This article describes due diligence tasks for an operating, manufacturing or processing entity, to quantify physical characteristics, validate claims, identify serious problems and suggest improvement opportunity.

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