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A Web-Branding Blueprint For The Experience Economy
Change is inevitable; as an economy matures, ages, and ultimately evolves into something new, adjustments must be made to our business development, marketing and branding. Failure to adapt to new realities results in potentially unwanted dramatic consequences.

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Evaluating Franchise Systems
This article will examine some of the legal and business counselling issues presented when evaluating franchise offerings and counselling prospective franchisees. These articles are intended to provide an overview to the practitioner who does not regularly practice franchise law or is unfamiliar with regulations concerning the offering, sale and franchise relationships in the states at issue. Should specific issues arise relating to franchise law, we strongly urge our readers who do not concentrate their practices in franchise law to seek out competent co-counsel familiar with the crazy quilt of state regulation that may affect the structuring of these franchise offerings. peter macrae dillon Siskinds franchise franchisor franchising lawyer attorney Toronto Ontario Canada www.franchiselaw.ca
5.1 Determinants of diversification in Africa: Economic Report on Africa 2007
Diversification and policy variables constitute a two-way process in that diversification not only influences policy outcomes, but is itself influenced by policy variables. This proposition naturally leads to the search for those economic and non-economic policy actions that are likely to affect the level and rate of diversification in a country. What evidence is there that links economic and non-economic variables with national capacity to diversify?
HUMAN RESOURCE DEVELOPMENT AND ATTRACTING INWARD FDI
One of the characteristics of rich industrial economies is the availability of a workforce with a high level of human capital. Whether human capital has been the key driver of economic prosperity or vice-versa is still a matter of debate. Nevertheless, long time series trends in educational attainment and economic growth during the last century indicate that HRD and economic prosperity went hand in hand10. Some developing countries followed similar trends in human capital and economic growth. What was distinctive about these developing countries is that they appeared to have realised large economic benefits in attracting MNEs into host economies, and have thus mobilised inward FDI to attain rapid economic growth.
Inventory Targeting/Modifications
You can modify your inventory offerings without altering the flavor of your store to better serve your customers in a recession.
PR Lessons from the Delphic Oracle
If the ancients could create a powerful legend out of nothing, can’t your organization do something similar with its substantive offerings?
Changing the Face of Personal Communications
It's almost impossible to go out and buy a plain old mobile phone anymore. We threw tons of features/capabilities on them. We changed them from utilitarian to dress accessories...statements of who we are and our importance. But it took the guy on Infinity Circle to really change the keypad and screen. Oh sure the iPhone is sleek and incorporates so many service capabilities (wonder why your cellphone bill got HUGE?). At Apple's WWDC (developer's conference)Steve will once again strolled onto the stage with a clean black mock turtle on and show us his next insanely great offerings. Including the 3G iPhone (probably). Neat thing is that all of his offerings -- even those that stumble -- will all

Marketing Opportunities in Difficult Economic Times
"Business as usual" is NOT the most effective strategy for surviving/thriving during economic downturns. Consumers don't stop buying during tough times but they do buy more cleverly. And they spend A LOT more time researching their purchases, seeking advice from friends and associates and otherwise doing their homework. Recession Marketers need to refine their tactics as well. In this article we share 7 essential tips to help you sharpen up your offerings (and actually most of these tips contain useful advice for marketing more effectively in ANY economy, good or bad). You won't blossom in 2010 simply by acting as if it's business as usual. Nor is it a time to hide your budget under a bushel. As one major advertiser summed it up: "When times are good, you SHOULD advertise. When times are bad, you MUST advertise."
YOU GET WHAT YOU GIVE-Warren Buffet Business Principle # 10
Of all the business principles that are promulgated over at Berkshire Hathaway, this one can have the greatest appeal and application for business entrepreneurs, large and small corporation contemplating a public offering as well as the start up company developing its business principles. Business Principle # 10 invokes the golden rule of business and the bottom line that giving business value can be done in varying relationships to getting business value for exchanges and sales, stock offerings, stock options and public offerings.
Target Sales Focus
In my sales development and business coaching work, I repeatedly see one shortcoming at the heart of my clients’ failure to thrive: a failure to focus on the narrowly defined, high ROI markets and product/service offerings that will help them secure greater market share and niche dominance that’s hard to budge in any economic climate. In the ebook, Target Sales Focus, I deconstruct the myths that encourage too many managers and CEOs to dilute their sales efforts on markets that are too broad, and then detail a step-by-step plan to concentrate their resources on targeted markets that deliver more – and more predictable – sales.
Some Things Are Easier For Your Business in a Recession
If your business is feeling the impact of the economic downturn, think differently about how you could take advantage of the current economic circumstances. Some things are definitely more challenging, but others might actually be easier in these tough economic times.
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