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Marketing Opportunities in Difficult Economic Times
"Business as usual" is NOT the most effective strategy for surviving/thriving during economic downturns. Consumers don't stop buying during tough times but they do buy more cleverly. And they spend A LOT more time researching their purchases, seeking advice from friends and associates and otherwise doing their homework. Recession Marketers need to refine their tactics as well. In this article we share 7 essential tips to help you sharpen up your offerings (and actually most of these tips contain useful advice for marketing more effectively in ANY economy, good or bad). You won't blossom in 2010 simply by acting as if it's business as usual. Nor is it a time to hide your budget under a bushel. As one major advertiser summed it up: "When times are good, you SHOULD advertise. When times are bad, you MUST advertise."
74% of executives view outsourcing as recessionary survival tactic
A new survey from Capgemini finds that nearly three-quarters (74 percent) of executives said they view IT, finance and accounting, HR or procurement outsourcing as a vital element in their recessionary survival strategy.

What should I do with my tax refund?
Do you remember the good old days when spending our tax refund frivolously wasn't such a big deal? Our jobs were stable, house values seemed to be on a never-ending climb and the stock market was booming. Things were looking pretty good. Well, we are all feeling a little less wealthy these days; our portfolios have been beaten up, the wealth in our homes have taken a blow and on top of all that, we are worried about our jobs and the stability of our income. There is a lot of insecurity or fear out there and so spending our tax refund on a great vacation or a new flat screen TV may not be the most financially savvy thing to do. So what should we do with this year's tax refund- spend it or save it, invest it or splurge?

What should I do with my tax refund?
Do you remember the good old days when spending our tax refund frivolously wasn’t such a big deal? Our jobs were stable, house values seemed to be on a never-ending climb and the stock market was booming. Things were looking pretty good. Well, we are all feeling a little less wealthy these days; our portfolios have been beaten up, the wealth in our homes have taken a blow and on top of all that, we are worried about our jobs and the stability of our income. There is a lot of insecurity or fear out there and so spending our tax refund on a great vacation or a new flat screen TV may not be the most financially savvy thing to do.
Leadership Development Your Company Can Afford…Even This Year!
Do you need to be developing leaders for the future? Do you think it must cost a fortune, and it's just plain out of reach for this year, given budget constraints? Learn how one company built it's bench to prepare for baby boomer retirements with an inexpensive, no-travel, highly effective leadership development process. And after strengthening their leadership team using this approach, learn about the great results they produced during the last five years.
Marketing Tips To Increase Home Business Franchise Success
Advertising your business is an essential contributor to its success. If you’re at a loss for good marketing ideas, here are a few simple ways you can get your business some attention.
Green Building Is Up While Rest of Building Market is Down
An autumn 2008 study by McGraw-Hill Construction in partnership with the National Association of Home Builders (NAHB) in the USA shows fourty percent of builders find "building green" makes it easier to market in a down economy; 16% find it makes it much easier.
Direct Marketing and the Economy
This article looks at how the economy is impacting us as direct marketers and the importance of planning for it in 2008.

Other economic slump Related Articles

Make the Recession Work for Your Brand
As the economic cycle spins, marketers look forward to the economic highs and dread inevitable recessions. When the economy goes sour, how do brands stay alive? During an economic slump, advertising budgets tend to be the first item cut. But history strongly suggests advertising budgets should be increased during a recession.
Beat That Sales Slump
Is your business experiencing a summer sales slump?

10 Tips to Prevent The Afternoon Slump
If you’re like two-thirds of the population, you’ve experienced the afternoon slump. You know the feeling…it’s mid-afternoon and you feel tired and drained and want to call it a day. While you still plug away at your work, you often find that you are not as productive as you need to be. You’ve hit the afternoon slump.

This drop in energy is not all in your head. It is a physiological response from your body. Fortunately, you can employ methods to reduce the slump’s frequency and to shorten its duration once it does start. Some of the methods work solely on the individual level, while others require a company-wide initiative. When you utilize these 10 tips and instill them in your office, you will replace the afternoon slump with a time of increased productivity.

Salespeople Can Conquer a Sales Slump Like Getting Out of Quicksand
When you’re in quicksand, like a sales slump, if you have a lot of heavy stuff strapped to you, like limiting beliefs, you will not get out. Top salespeople don’t get caught in a sales slump, even in the toughest of times, because they know what to do to steer around a slump.
Getting The Best Car Finance Rates Australia
Attractive car finance rates from lending fiscal institutions have been tiring to get after the arrival of the universal economic slump. In Australia, many purchasers have to cope with a severe choosing and authorization method when they apply for auto loans. This comes at a time when most auto lenders have ceased business while only some surviving ones have tautened their purse-strings and appended basic rudiments for auto loan endorsements.
Car Finance Quotes Online
Attractive car finance interest rates from lending financial organizations have been hard to get since the onset of the worldwide economic slump. In Australia, many customers have to contend with a hard choosing and sanction route when they apply for auto loans. This comes at a time when most auto lenders have stopped business while only some lingering ones have tightened their belts and added crucial prerequisites for auto loan consents.
Car Loans - Estimates Which Are Definitely Achievable Today
Alluring car loans rates from lending financial establishments have been hard to get after the onset of the overall economic slump. In Australia, many clients are having to contend with a harsh selection and sanction route when they ask for auto loans. This comes at a time when most auto lenders have ceased business while few lingering ones have squeezed their purse-strings and appended key rudiments for auto loan consents.

7 Major Reasons Why Your Sales Is Suffering
We, as professional salespeople, thrive on success in our fields, right? Most of us in this noble profession have found ourselves in a “sales slump” or in a “sales plateau”. We know what these situations are, right? A “sales slump” is where we can’t even sell someone water in the middle of the desert. A “sales plateau” is where our numbers have stopped climbing (regardless of the volume) and we’re maintaining the numbers at a certain level and we aren’t able to make more sales.
Are you STREAKIN\' or SLUMPIN\'?
Up or down? Making money or working hard? On a roll or in a rut? Where do you fall today? What exactly is a SLUMP? In baseball, have you ever noticed that they call it a batting SLUMP when you are not producing, but they call it a hitting STREAK when you are on a roll? Why is that? Why don’t they call it a hitting slump? Why isn’t it known as a batting streak? It seems that a batting SLUMP has the connotation that you are getting poor results from lackluster efforts, whereas it seems that a hitting STREAK suggests that your above average results are based not upon efforts, but upon action! Let’s break down those two words to see what they truly are. By using one, we may combat and even possibly avoid the other.
Finding Opportunities When Times are Tough
What is important to accomplishing your goals during an economic slump is to stay in the game of being successful. Resignation can easily take over. During challenging times, if you reject failure as an option and stay in motion, you'll be prepared, as well as energized, to attract opportunities as they become available. Assume there will always be new opportunities.
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