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"The New Deal"
If you aren't reading or tracking Keith McCullough of ResearchEdge's musings, you really should be. He is thoughtful, flexible, and practically-minded, all valuable traits in deranged times like these. Here is part of today's missive:

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Play the Full Table
During uncertain times (like today!) most leaders and business owners play it safe. This means that if you want to distinguish yourself during tough times, the bar is pretty low. Now is the time to play the full table! Don't restrict your strategies to the sure shots. While your competitors are playing it safe, try new shots, explore the edges of the table.

Tell Them Why They Should Buy
A billboard caught my attention. It was a cut-away shot of a new minivan - the one with the pop-up table in the back. The billboard showed the interior of the van with four captain's chairs encircling the pop-up table with a headline that said "Your Table Is Served".

Tapping Your Untapped Market
There is a whole world out there that is in need of your services that you are not taking advantage of. There are a variety of niches and demographics that are left without pursuit. Especially in tougher economic times, this is just money being left on the table. Below are a few different areas that businesses should consider to expand their client base.

You're not that interesting!
Truth: You're not exciting or interesting enough for your customers go to the trouble of seeking you out. Why should they? You're predictable, measurable and safe - just like all your competitors. Your insights are second hand and you don't bring any WOW factor to the table. In fact, you're at the dinner table but you have nothing of any value to say.

Currency Markets, Vegas-Style!
Let’s face it; the currency market is akin to the ultimate final table in the World Series of Poker. At that table, you have eight people sitting around, all trying to bluff one another. Some have large stacks of chips, while others are short-stacked. Some like to talk a little more than others, while others prefer to let their cards do their talking. Ultimately, there will be one winner.

How To Use Articles To Increase Search Engine Position
One of the best ways to get a top search engine position is through articles. How do articles do this? As an example, say you were to approach a table with 5 people in a restaurant. You ask the table "Are any of you a musician?" and one person raises his hand. You will probably take his word. On the other hand, if everybody at the table points to that person, you are even more likely to take their word for it. That is how search engines work.

Some Things Are Easier For Your Business in a Recession
If your business is feeling the impact of the economic downturn, think differently about how you could take advantage of the current economic circumstances. Some things are definitely more challenging, but others might actually be easier in these tough economic times.

Tables or Table-Less Design in Website Development
As technology has developed website development has evolved and a second way of building websites using table-less design has emerged. Table-less design is website development using CSS and HTML combined to achieve the end result.

Authentic Communication: Dealing with Moose-on-the-Table
Imagine a team meeting around a conference-room table. They are reviewing progress and making plans. Charts are reviewed, slides are projected, documents are handed out, and calculations are made. Now imagine that standing in the middle of the conference-room table is a great big moose. No one says a word about the moose. Everyone carries on polite and earnest conversation as if this situation is very normal. Meanwhile the moose is eating papers at one end of the table while plopping out moose pies at the other end of the table splattering a few participants' business suits. Team members are passing papers around the moose's legs. They shift in their chairs to make eye contact with each other under the moose's belly or to see past it to the front of the room. Papers need to be pried out from underneath the moose's huge hoofs.

The Moose on the Table
Imagine a team meeting around a conference-room table. They are reviewing operations and making plans. Charts are reviewed, slides are projected, documents are handed out, and calculations are made. Now imagine that standing in the middle of the conference-room table is a great big moose.

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