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Viral Marketing – The Best Knock-Your-Socks-Off Viral Marketing Campaigns Ever
The Internet has allowed us to achieve the unthinkable. Reach millions of viewers, increase sales by 200, nay 500%, and grow our business till it’s too big to fit in the garage, all for a minimum investment. We may not have the advertising might of giants like Nike, Honda, or Pepsi, but, thankfully, we don’t need it. With a budget of about 1,000 bucks (or even less!), we have the possibility to create a really great viral ad and implement a campaign that will bring us ROI beyond our wildest dreams. However, it’s not that simple. We still have to come up with this magnificent stroke of genius, the kind of ad or video that will have everyone talking, and spread faster that you can say, “Achoo!”.

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Understanding the True Nature of Giving
Spike was a large, tattooed, pierced, on lots of narcotics, with no job and no car to get to one. I sold him mine for $1. Yeah, I was feeling all Good Samaritan Random Act of Kindness Altruism Poster Girl about it until I saw that For Sale sign... Do you really understand what you are doing when you make the decision to help someone?
Lesson #4: Break Through That Wall
“I have had all of the disadvantages required for success,” says Ellison. “There were lots of times, especially in the early days, that were very, very difficult.” From being given up for adoption by his birth mother to losing his adoptive mother to cancer to dropping out of school, Ellison could have been the poster boy for adolescent angst. But, whether it was rebounding in school or bring Oracle back from the brink, Ellison managed to find the determination that he needed to press on.

“Ten Most Significant Risks and Costs of Unethical Behavior in Business, According To Your Strategic Thinking Business Coach”
The business world has been shocked and rocked by major corporate scandals involving unethical behavior. The real “poster” companies of ethics violations include: Enron, Tyco International, WorldCom, Global Crossing and Adelphia. The risks and costs associated with these examples of unethical behavior are astronomical in dollars, but also extremely high in other non-quantified costs and risks. These other significant risks and costs from unethical behavior include:

How to Not Hire Someone Via Craigslist
After reading my posting about how to get a job on Craigslist, my buddy Danny Kay sent me a link to illustrate what employers do wrong. I was amazed by the example that he sent me from the New York edition of Craigslist:
Who will be the supply chain poster child in 5 to 10 years?
Member Question: Who will be the supply chain poster child in 5-10 years time? Dell => Walmart=> ? In the 90's it was Dell, in naughties it is Walmart, who is the next in line to emerge as the poster child in 5-10 years time? Where will Walmart be in this context?

Why you have to love Tech Stocks!
As someone who spent a lot of time as a Financial Planner after the Tech Bubble in the late 90’s, it is not easy to say you have to love Tech stocks. Why? Because, the Tech market of the late 90’s became the poster child of what not to do when investing. It became a cliché for anyone who taught people how to diversify and be a balanced investor.

The Importance of Pride, Self Esteem and Confidence in Selling
My guest on this week's edition of Meet the Sales Experts was Bob Sinton and we talked a lot about the importance of pride, business self-esteem and two levels of confidence:
'Tis the Season...for Employee Relations Nightmares?
This issue of Astronology will feature an article from the archives. We'll be back with a brand new edition on January 12th.

Strategic Planning - Business Executive Essentials - Part 3 of 12
The previous edition of this article series (part 2) went into an overview of what a strategic plan should address - at a minimum. In that same edition, a graphical depiction of the elements of strategic planning was introduced. In this edition of the series, we will begin walking through the layers of the graphical model, relating to the “business ecosystem”.
Internet Users Handbook - Release of the 2012, 2nd Edition, Table of Contents
Internet Users Handbook - Release of the 2012, 2nd Edition, Table of Contents We are pleased to announce our Release of the Internet Users Handbook, 2012, 2nd Edition after a 5 month rewrite. We completely reorganized our thinking and presentation to make our Release of the Internet Users Handbook, 2012, 2nd Edition clearly the best user handbook, manual or guide available on the internet.
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