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Seven Public Relations Secrets that Get Your Business Noticed
In the article, "Seven Public Relations Secrets that Get Your Business Noticed," Pam Lontos pinpoints the most effective publicity tools to increase visibility and sell more products and services.

Other editorial column Related Articles

When Tactics are not Enough
The buzz is all about hits on a radio show or mentions in a newspaper column, Look out!!
At Show Time Editorial Abuse Gets Easier With Email
Editorial contact is easier, faster, more reliable with email. So are the abuses.
Why Media People Don\'t Sign Up for Trade Show Press Credentials Early
Follow these guidelines to develop sound editorial relationships and profitable efforts.
What All VCs Share
In my PE Week column a while back I said that there no best practises in venture capital. A long-time industry veteran emailed agreement, but said that the best VCs do share two characteristics.
Guerrilla Television
Television time is more inexpensive than ever. It can also be more effective than ever if you understand it. This column will help.

How to Achieve the Appropriate Tone in Your Written Communications
Years ago, business writers wrote all their communications in a formal tone that sounded the same throughout the piece—passive verbs, jargon, and the editorial “we” were all characteristic of this business writing style. Only radical writers broke away from these established business writing principles.

There Are No Dumb Business Questions Not
I've gotten a few head-scratchers in response to this column. You know who you are, but don't worry, your secret is safe with me. I have a confession to make. Writing an advice column, whether it be advice for love or money or business, is often hard to do with a straight face. Occasionally a question comes over the digital transom that just makes me go, "Huh?"
Turn Your Opinion Into New Biz: How to Get Your Op-Ed Published
In business, companies are constantly looking for new ways to stand out over their competition, but don't always know how to. Most turn to marketing and advertising tactics, but the truth is, publicity could be even more effective. Publicity can come in many forms, but writing and getting an op-ed published gives businesses the opportunity to share their opinion, bring awareness to an issue or comment on a controversial topic, all while getting their name published and read by the masses. The editorial page is considered the most prestigious real estate in the newspaper, but how can you appear there?
Creating Bullets and Using Bullets Efficiently
To create bullets, take a pad of paper. List all the features in the first column, the advantages in the second and the benefits in the third.
Today is the Day
Those of you who are regular readers of this humble offering may have noticed that each column ends with the phrase "Today is the day!" This is not an accident.

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