Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

editors Tagged Articles



The New Rules for Successfully Landing Media Coverage
One of the upsides of the net, social media and blogs, is that you can now learn so much about writers, editors and producers that you are pitching. You can learn their interests and study their writings. Now, when you pitch a story, you can have a much better take on whether your pitch is appropriate or off-base. Instead of sending out hundreds of emails and packages hoping that a few hit the right target, the savvy approach is to pick a small number of media contacts, do your research and make more focused, targeted pitches.
Will the Real Content Divas please stand up?
Content Divas is an outsourcing team that has been in business since 2007 that has a growing staff of over 300 writers and roughly 20 editors. They primarily focus on organic content that has stood the test of time on the internet.
J.P. Morgan: The Finance King Is Born
Forbes.com editors ranked him as the second most influential businessman of all time as well as the most important banker who ever lived. An American financier and banker, J.P. Morgan became one of the wealthiest men in the world, who created a reputation for himself after having rescued the U.S. government from financial nightmare, and after having created the world’s first billion-dollar company among other feats. The empire and the company he created live on to this day as the third-largest financial services firm in the U.S.
\"No\" to average
Say no to being average.
The New York Times Bestseller List
Cumulative advantage is a powerful side effect of story telling. Get out front, even a little, and you sell more because many people like to invest in a winner. We like to read what other people are reading.
The Little BIG Things
On July 28, 2004, I made my first Blogpost at tompeters.com. The topic was then-Illinois State Senator Barack Obama's speech to the 2004 Democratic Convention in Boston.

You Think Editors Have Time To Read?
Even though you may be sending your release to a magazine editor, the ironic truth is that editor has no time to read. If you send a four-or-five-page release, no matter how impeccable it looks or how perfect the grammar or form is - no one's going to want, or have the time, to read it.
How To Write A Killer Press Release
So how exactly should you write a press release? Here are a few great guidelines.
Is Your PR Firm Right For You?
It’s important that you choose a public relations company that you can trust to guide your company’s communications towards realistic goals, while focusing on the specific issues your organization faces. Here are 7 ways you can tell if your PR firm is right for you.
Press Release Writing Tips For More Publicity
Writing an effective news release may seem difficult at first, but with some education and experience you will be able to write an excellent story. To start, just follow the tips shown here for writing and sending your news release.
An Easy way of Link Building for your Web site's Link Reputation and Popularity.
Have you ever stressed over link building and thought of it as a major chore? Lot's of people think this way, but link building does not have to be all that hard.
How to write a captivating press release
Does the thought of writing a press release make you cringe? Every small business owner will be required to write a press release at some point. Self-promotion plays a big part in the success of any business
Networking With The Media
7 tips to keep you and your business top of mind with the media.
Getting Your Article Published
Here are tips and guidelines on getting your article published.
Hooking the Media
In person or in print, you only have ten seconds to create a great first impression. Learn how to hook the media for free publicity.
How to write a basic press release
Not everyone has the budget or experience to be able to take on Public Relations but sometimes there are some stories that are simply too good not to shout about. Here are a few hints and tips so you can produce your own Press Release template and try selling it into the media
Does Your Press Release Suck? 7 Ways to Keep Your Release Out of the Trash Can
The reality is that no matter how good YOU think your press release is, most times it is doomed even before it is sent. Here are seven reasons why press releases fail, along with some easy tips to make your release stand out in a crowd.
SEO Copywriting and Article Writing Part 2
Whether you are writing for a weekly or daily Blog, or writing useful articles for editors or publishers or even if you are just creating very simple Web pages, there are more opportunities and more help required out there than any other previous year that I can recall. But let's back up just a little. This is Part 2 of a 2 part article with 5 more tips on article writing for the Web.
Media Releases...Defining Your Audience
Having a well-written media release is imperative in gaining free publicity about your business. It is vital to hook the editor immediately...but how do you know who to send your media release to? Read on to find out...
Article Writing – Nah Too Much Hard Work! What’s In It For Me?
Article writing, for the novice, can be daunting and difficult to start. Even if they do start, it is difficult to keep going. So why do all the hard work to keep churning out articles as part of your marketing strategy?
How To Write A News-Worthy Press Release
If you are running any type of a business, whether in your home town or online, you'll find that it is essential to get good publicity. If you don't advertise, you will have a hard time bringing in more customers.
Get Published: Three Secrets of the New York Publishing World
Every writer dreams of attracting a lucrative contract from a major New York publishing company. And although not everyone achieves that dream, many writers do. But they have to rise above everyone else and prove they have what it takes to write and sell a profitable book.

Getting Your Press Release Noticed
If you are trying to get publicity without spending big bucks, then using press releases is a great idea. They are powerful tools that will inform people about your business. People look to the media for good information, making press releases a wonderful tool to use for company promotion.
How To Use Tip Sheets To Promote Your Business
Your prospects just want to trust you. Here's how tip sheets can help you gain that trust.
When and How to Get Feedback on Your Book-in-Progress
If you’re writing a book, eventually you need to get feedback on your writing skills, the material itself, and whether or not your goals were accomplished in the manuscript. After all, the goal of writing a book is to communicate with readers, and if no one has read your book at press time, you’ll never know whether your message is perceived the way you intend it to be perceived. You can read it yourself over and over again, but you won’t be able to get a sense of how others interpret your book without letting someone else read it.

How Writing Radio Can Help You Become a Better Writer
Keep reading to discover three ways writing radio can help strengthen your writing style. (Oh, and these tips will also help you write better radio copy too.)

Advice to Authors: Give Acquisition Editors What They Want
Authors: Ever wonder what acquisition editors at book publishing houses are looking for? Want the "inside scoop"? Here's some advice for authors from a 25-year publishing veteran--Jerry D. Simmons.
Follow-up Calls: Welcome to the PR Mine Field
Making follow-up calls is important to any effective public relations campaign, but if you are unprofessional in how you address the media, or verbally harass the media, you're going to destroy any interest that your press release may have created.

When & How To Call The Media
You’ve decided to give your PR campaign a real shot. If you’re not in a position to hire a public relations firm or media consultant and are giving it a stab on your own, learn the ropes before moving forward. It’s important to develop your story, write your press release, build your media list and send your release out to the appropriate media. But at that point media follow up calls might be in order.
To Phone or not to Phone (pitch) The Media
You’ve come up with your story ideas and pitch angles, you’ve written your press release, you’ve sent out the email pitches and you’ve placed your release on one of the paid wire services and… nothing! Not a single editor or producer has called to interview you or write a feature on you. You’ve done everything right and everything’s gone wrong. What now? How about picking up the phone? There’s a start!

Pitching Lessons
To have yourself, your service or your product featured in the media, you need to effectively pitch the media. It’s an art. By appearing in the media you create a bridge between your company and your clients or customers. You also build your brand by establishing credibility that only comes with being featured as a news story. Your best bet is to hire a public relations firm or PR consultant to develop, launch and implement your media relations campaign for you. It can be a tricky business and you can often do yourself more harm than good by trying it on your own. But, if money is tight and you’re not in a position to retain a firm, you don’t have to wait to get started. There are some PR tips and secrets you can try. With that in mind, the following is a pitching overview.

Prescription For Responding To Media Inquiries From “The PR Doctor
If someone from the media called you or showed up today and started asking you questions related to your business, would you know how to respond? Unfortunately the response to this question is often a resounding No! And being unprepared or ill-prepared to media inquiries can have serious consequences to your organization and its reputation. “The PR Doctor” strongly believes that all organizations with more than one employee should have a well-written media policy that clearly defines who within the organization may respond to media inquiries, what kinds of information can or should be released to the media, and what information must be kept confidential. “The PR Doctor” offers the following prescription for a media policy to respond to media inquiries.

PR FollowUp Secrets
You’ve found your story, you’ve written a release, you’ve sent it to the appropriate media contacts and now you’re ready to follow up with the media. Welcome to the minefield.
Web Hosting Templates
Especially if you’re new to the whole website design thing, then web hosting templates are sure to have a lot of appeal for you. Many templates look good to the eye because they are designed by experts and usually use the latest in design software. If you don’t know what you’re doing, then templates do offer an advantage. On the other hand, however, templates have numerous disadvantages, the both of which this article will explore below.

Why I always Keep my Promises
It's a small thing, but it is important. In your business, forgetting little things promised causes erosion of trust and belief in you. And ultimately, those little things add up to a lot for your people. And that affects you and ultimately, your business success.
How To Write Better AdCopy
Right now, you’re probably thinking, “Now he’s gonna tell us to read all the books we can find on copywriting.” Wrong, paperback-breathe! -- The first thing I’m gonna tell you is -- after you’ve read all those copywriting books for general knowledge; like learning english composition, grammar and syntax -- throw away those books and ...

Other editors Related Articles

Are You Making These Press Release Mistakes?
Before you send that press release off into the world, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don't blow it over an easily corrected mistake
Media Relationships
Media relations is the art of building relationships of trust and mutual interest with reporters. It�s a step up from publicity for your product, service or event, or asking reporters and editors to do your marketing for you. Remember, reporters don�t work for you (or me) - they work for their editors, readers, and viewers. Try an approach that builds better relationships with give and take, generating more call-backs, and ensuring that your calls are returned down the road. How? Position your organization as a resource to the press.
Advice to Authors: Give Acquisition Editors What They Want
Authors: Ever wonder what acquisition editors at book publishing houses are looking for? Want the "inside scoop"? Here's some advice for authors from a 25-year publishing veteran--Jerry D. Simmons.
Want to Be A PR Success story? Think Like the Media
Want to be interviewed by Oprah, CNN, People, Time, the New York Times and other media outlets? Don’t pitch what you think is interesting. Create, develop and pitch stories that meet the media’s needs. Put yourself in the place of the various editors and producers. Discover what it is they need and pitch those stories.

Know When to Send Your Media Release for Free Publicity
Knowing when to send your media release to journalists and editors, can make the difference between getting free publicity or being overlooked.
Set Your Press Release Apart From the Other 350 The Editor Got That Day
Editors get overwhelmed by vast numbers of press releases--make yours stand out in the crowd.
Is Your Website Media Friendly?
A media friendly website makes it easy for news editors, commentators, and journalists to find the information they need. Here's a quick guide to making your website media friendly.
Alternatives to Photoshop - Web Based Image Editors
Finding you don't have the funds to purchase Photoshop? Maybe you've tried to learn it, but just can't invest the time required to learn the intricacies of the program. Whatever the case, we have scoured the net in search of the best free web-based image editors. These are great alternatives to Photoshop because they are easy to use and available online, for free!
Will the Real Content Divas please stand up?
Content Divas is an outsourcing team that has been in business since 2007 that has a growing staff of over 300 writers and roughly 20 editors. They primarily focus on organic content that has stood the test of time on the internet.
Press Release Tips for Small Businesses
A press release is one of the easiest and most cost-effective ways for entrepreneurs and small businesses to get the message out when there is something to announce regarding the business. Today’s newsroom is a busy place. Editors constantly are looking for good stories, but they don’t have much time to find them. By learning more about what editors need, your business has a much better chance of being featured. Studies have shown that half the content of most newspapers originates from press releases, also known as news releases. Everything from calendar items, news briefs to feature stories may have originally started as a tip from a news release.

Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Top 5 Tips for Better Online Ads

The Death of the Sales Magazine

How To Master The Ins and Outs of Google+
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.