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Remedy #1 for product launches/start ups: "Get Real"
Make sure there is a real & recognized need for your product. This requires thorough, unbiased market research that involves 8 basic steps, ranging from: A) "How important is your offering to prospects?" to H) "How can you best accumulate and interpret opinions?
Why Feature-Selling Fails
When customers buy your product or service, what exactly are they buying? Are they buying the features that you offer, or are they buying something else, something you may never have mentioned in any of your marketing and advertising material?

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