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Make the best out of your Giveaways #K4
Giveaways are staple enticement products or rewards offered to targeted clients at trade shows, consumer shows, within business organizations and the retail environment. They can be referred to as “advertising specialties” which are meant to lure people to take notice and become future business opportunity. These can also be in the form of incentives and premiums given to employees or clients to motivate and compensate them for their efforts and contribution to the business. Considering the significant role that these giveaways are expected to play, it is imperative to create appropriate and effective items which carry value and message for the targeted customer. One needs to keep the final objective of the giveaway in mind, to come up with a most creative ideas and concepts to hit the nail’s head

Other educational discussions Related Articles

Your Style Can Predict If Franchise Ownership is Right For You
One way to become a business owner is through franchising and the franchise industry is at an all-time high. There are more franchised businesses than you can possibly imagine. A recent survey found almost 500 concepts in fast food alone, a category that represents only 20% of U.S. franchises. The IFA Educational Foundation’s Economic Impact of Franchised Businesses study indicates there were three quarters of a million franchised businesses in 2001.* To see if franchising could be right for you, compare your previous business experience, your motivations and your current situation to the following examples. * IFA Educational Foundation-FRANdata study released August 2006

SME's - still a strong component in the South African economy
Despite the educational crisis in South Africa, entrepreneurship is thriving, albeit not the way it could be!

Using New Event Marketing to Promote Your Small Business
Organizing an educational event such as a seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community. However, a traditional event marketing format presents some challenges to small business owners, including the costs of putting on an event, creating buzz ("Not another breakfast speaker series"), being able to offer attendees value, etc. So how can your small business take advantage of the benefits of educational event marketing while minimizing some of the risks and pressures associated with putting on a successful seminar or conference?

CASH FLOW - You're Forgiven for Misunderstanding the Term!
The article discussions misconceptions and terminology around the meanings and interpretation of cash flow.

Socratic Struggles
Using the Socratic Method to guide discussions is a well known tool. The method is frequently used in educational situations, but it can be a powerful tool at work if used well. The caveat is that it can be dangerous if used poorly. What has been your experience with using the Socratic Method? Are you alert to when other people are using the method with you? The attached article has some of my thoughts on this subject and gives a list and examples of the six types of socratic questions. 1. Questions of Clarification. 2. Questions that probe assumptions. 3. Questions that probe reasons and evidence. 4. Questions that probe perspective. 5. Questions that probe consequences. 6. Questioning the question

Overheard In A Break Room Last Week
Discussions in the break/lunch room can sometimes get... well... interesting. And sometimes rather heated. Betsey has some examples & suggestions on how to handle situations like that.

Impact and Influence in Negotiation – See How They Plan and Organise
For people to be influenced by you and for you to have personal impact in negotiations, discussions and meetings they need to “buy” what you have to “sell”. This article is about how they organise things and the amount of structure they seem to like. This is of vital importance not only in the meetings and discussions themselves but in any plans for the future – what happens after agreement has been reached and the discussions move to implementation.

Impact and Influence in Action – Make Sure Everyone Knows Where You’re Starting From
It’s important to set the scene for the discussions and make sure everyone is clear about the agenda. The danger here is that the need to get what you want or to resolve the issue means you jump straight into problem solving mode and discussions become about what needs to happen to move things to a conclusion. Just as important is clarifying what current reality is right now. It might not be where you or “they” would like to be but it is where you are in reality and thus is the starting point.

How do CEOs think?
I travel regularly to meet our customers. Normally, we work with the VP Engineering and the CTO of product Companies. I meet them regularly and most of the time our meetings are technical discussions or discussions about specific projects we may be working on. As the market was slow, most of our customers were not in a position to discuss specific projects. Most projects were on hold, and our customers were under pressure from their CEOs and Boards to reduce costs. This meant that they were pushing us for rate discounts.

Orthopedics hyperguide application imparts global physicians a Continuous Medical Education
Physicians now can access a wealth of educational material and also earn themselves a CME certificate all through a mobile phone.

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