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Differentiating Between Price and Value
This is a story on how Fran McElroy succeeded in getting a client and getting paid what she deserves to get.

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Your Style Can Predict If Franchise Ownership is Right For You
One way to become a business owner is through franchising and the franchise industry is at an all-time high. There are more franchised businesses than you can possibly imagine. A recent survey found almost 500 concepts in fast food alone, a category that represents only 20% of U.S. franchises. The IFA Educational Foundation’s Economic Impact of Franchised Businesses study indicates there were three quarters of a million franchised businesses in 2001.* To see if franchising could be right for you, compare your previous business experience, your motivations and your current situation to the following examples. * IFA Educational Foundation-FRANdata study released August 2006
Following Flawed Leaders
The Searchers (1956) stars John Wayne in one of his most compelling films. I've seen the movie countless times. I've owned my own copy for years, and yet when I come across the film as I flip through the channels on my remote I stop and watch it again. The film is about heroes, revenge, leadership, and doing the right thing.
Lesson #3: Find Inspiration Around You
Despite his ability to create fantasy worlds and invent creatures the likes of which the world has never seen before, the secret inspiration behind Spielberg’s films is actually his everyday life. From his own childhood experiences to his current fatherhood role, Spielberg takes ordinary events and turns them into extraordinary tales. This is one of the key reasons why Spielberg’s films have been such a success. However out-of-this-world the stories he tells may be, there is always a unique simplicity in their messages.
Lesson #5: Follow Your Passion
“The only time I’m totally happy is when I’m watching films or making them,” says Spielberg.

Lesson #2: Try Personalized Promotion On For Size
As a child, Armani would eagerly await the trips his family used to make from his small town of Piacenza to Milan just to catch one of the latest films that had been released. “At the beginning I loved westerns and Italian comedies, but later I fell in love with the neorealist films that inspired my good friend Martin Scorsese,” he says. “It was like being transported from the harsh reality of life in post-war Italy to this magical place. The stars were so glamorous and larger than life that I wanted somehow to share in that.”
SME's - still a strong component in the South African economy
Despite the educational crisis in South Africa, entrepreneurship is thriving, albeit not the way it could be!
Using New Event Marketing to Promote Your Small Business
Organizing an educational event such as a seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community. However, a traditional event marketing format presents some challenges to small business owners, including the costs of putting on an event, creating buzz ("Not another breakfast speaker series"), being able to offer attendees value, etc. So how can your small business take advantage of the benefits of educational event marketing while minimizing some of the risks and pressures associated with putting on a successful seminar or conference?
The Ins and Outs of Small Business Public Relations
Whereas it’s true that large companies, feature films and celebrities need to launch powerful PR campaigns, it’s the small businesses of the world that benefit the most from effective public relations.

3 most important films for leaders and entrepreneurs.
With last week’s Academy Awards still top of mind Harvard Business blogger Anthony Tjan has put together a list of must-see films for entrepreneurs.
Lessons from \'The Girl With the Dragon Tattoo\'
The best-selling book "The Girl With the Dragon Tattoo" and its sequels were made into films in Sweden in 2009. Now, the U.S. movie version of the first book, starring Daniel Craig and Rooney Mara, opens in theaters this December.
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