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Is Radio Advertising Right For You?
Is the radio the right medium for you to market your business? It all depends. Many businesses have blossomed from it and others have been burnt badly. While there are always exceptions to the rules (and I LOVE exceptions), here are some good guidelines when it comes to choosing RADIO as a place to promote your business.

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Top 5 Motivation Killers
Do you have peaks and troughs in your levels of motivation? What do you think the top 5 motivation killers are? What would change in your business if your motivation levels were at 100% all of the time?

Your Style Can Predict If Franchise Ownership is Right For You
One way to become a business owner is through franchising and the franchise industry is at an all-time high. There are more franchised businesses than you can possibly imagine. A recent survey found almost 500 concepts in fast food alone, a category that represents only 20% of U.S. franchises. The IFA Educational Foundation’s Economic Impact of Franchised Businesses study indicates there were three quarters of a million franchised businesses in 2001.* To see if franchising could be right for you, compare your previous business experience, your motivations and your current situation to the following examples. * IFA Educational Foundation-FRANdata study released August 2006

THE JOB MARKET
In recent years, the level of educational attainment of the labor force has risen dramatically. Projected rates of employment growth are faster for occupations requiting higher levels of education or training than for those requiting less.

States and Cities Compete for Green Jobs
A recent report by the San Francisco based Apollo Alliance concludes that the emerging green economy will no doubt create green jobs on all levels and will add value to our communities and create economic wealth. It just needs a little push and buy-in on all levels.

Sales Productivity: Manage Your Energy
What affects our energy levels? You already know the answer to that question. Nutrition, sleep, stress, physical fitness, attitudes, emotions, and environment are the major influencers of our levels of energy. How do you improve these aspects of our life so we maximize our level of energy?

Using New Event Marketing to Promote Your Small Business
Organizing an educational event such as a seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community. However, a traditional event marketing format presents some challenges to small business owners, including the costs of putting on an event, creating buzz ("Not another breakfast speaker series"), being able to offer attendees value, etc. So how can your small business take advantage of the benefits of educational event marketing while minimizing some of the risks and pressures associated with putting on a successful seminar or conference?

6 Steps to Sales Mastery
Salespeople must evolve through six levels of development before they can consistently and successfully execute any process, concept, strategy or tactic they are trained and coached to perform. The six levels are:

Global Employee Engagement Declining
Most recent study of employee engagement levels by Hewitt Associates found that engagement levels at the end of the June 2010 quarter represented the largest decline Hewitt has seen in 15 years.

Selling to C-Levels - 8 Interviewing Tips to Easily Close Sales
Interviewing questions open up C-levels and other prospects to reveal the triggers that will cause them to buy from that interviewer. Interrogative questions turn-off people like a light switch. So to win-over prospects and C-levels, follow these 8 suggestions.

More is Said Than Done About Improving Customer Service
Effective teams, organizations, and leaders exist to serve others. And those who provide the highest levels of service/quality enjoy the richest rewards. That's not just some platitude or warm and fuzzy theory; it's become a well-proven fact. In Firing on All Cylinders I reviewed much of this evidence. I showed that those organizations with the highest service/quality levels have the highest levels of growth in revenue, customer satisfaction and retention, market share, productivity, safety, and employee morale while also reducing costs. So it's not surprising that the best service/quality leaders are also profitable leaders.

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