Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

educational product Tagged Articles



The Business Development Tactics that Get the Most “Bang for the Buck” for Coaches, Consultants, and Business Advisors
This article examines the various business development tactics at the professional’s disposal, organized by how much they cost, and how much they get back for you.

Other educational product Related Articles

Your Style Can Predict If Franchise Ownership is Right For You
One way to become a business owner is through franchising and the franchise industry is at an all-time high. There are more franchised businesses than you can possibly imagine. A recent survey found almost 500 concepts in fast food alone, a category that represents only 20% of U.S. franchises. The IFA Educational Foundation’s Economic Impact of Franchised Businesses study indicates there were three quarters of a million franchised businesses in 2001.* To see if franchising could be right for you, compare your previous business experience, your motivations and your current situation to the following examples. * IFA Educational Foundation-FRANdata study released August 2006
Six levels of competitive readiness: How to get ready for the ambush...
To succeed today you need more than the right product or service. As soon as the market catches on, someone else will find a way to provide a similar product or service. To stay a step ahead of this competition you must already have a plan to move your product or service up a hierarchy of competitive levels. Once you have provided the need at one level, you have to be prepared to provide the need at the next level. This is product readiness for the competitive ambush ahead. This is how to stay ahead of the competition with what Theodore Levitt once described as the generic product, the expected product, the augmented product, and the potential product.
5. Penetration Selling -- Penetrating the Barriers to Understanding
In Penetration Selling, we therefore recognize that the key barriers which need to be penetrated during the presentation are: • Anything that might block the prospect from achieving a full understanding of the product, and even more importantly, • Anything that might block the prospect from gaining a good understanding of how the product will more than adequately satisfy his key needs and wants for owning that product. For a prospect to develop sufficient interest in and desire for acquiring a product, he needs to not only become familiar with the features of that product, but he needs to additionally become convinced that the benefits which that product offers him will more than satisfy his specific purposes for acquiring that product. For example...

Powerful Sales & Marketing Ideas of $100 Million Dollar Companies
The hardest thing we need to do today is grab the attention of the potential buyer and keep the attention long enough to help them buy your product. This approach of offering some education of value to them gives you a significant opportunity to attract more buyers and build more credibility. I call this “educational based marketing” and here’s a line you should write down: You will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or service.

When you hear, "Your Price Is Too High!!
When your customer tells you your price is too high—You have made the sale. That’s right. They are telling you • The product you are selling satisfies all their needs • he product solves their problems • They love your product/service • They want your product/service Now all you have to do is show them your product is worth more to them than their money. All you have to do is turn the feature Price into a BENEFITT.
Using New Event Marketing to Promote Your Small Business
Organizing an educational event such as a seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community. However, a traditional event marketing format presents some challenges to small business owners, including the costs of putting on an event, creating buzz ("Not another breakfast speaker series"), being able to offer attendees value, etc. So how can your small business take advantage of the benefits of educational event marketing while minimizing some of the risks and pressures associated with putting on a successful seminar or conference?
Is your customer willing to pay for your marketing?
How do you add value in your marketing? Have you thought about it? To be effective in Content or Educational Marketing you must add value as defined by the customer. I want you to steer away from your first thought, which is more than likely your product or service, but instead think about your marketing material. For your Content marketing material to be effective, I believe it must have 4 components:
Lesson #2: “I watch and learn. And I’m still watching and learning.”
Armed with both a Bachelor of Engineering and an MBA, Wilson has taken his fair share of educational courses, but the one he found the most valuable was one called “Consumer and Buyer Behaviour”. “It helped me understand things like product differentiation,” says Wilson, “how to make marketing memorable; advertising; the impact of brand logo and positioning, and post-purchase dissonance.”
Free Webinars: How To Use As a Marketing Tool
My last article focused on four types of webinars. Model number two: ''How-to Webinars'' dealt with all the steps involved in promoting your services with a free webinar. If you have a difficult product to sell, then this strategy will be of great to help you. You will use this model to take an educational approach that will teach your viewers how to do something. Once they feel they do not want to handle the issue personally, then this is where your services will come in. The mortgage industry is a perfect example of where this type of ''How-to Webinar'' works well.

Social Media Involvement
More small businesses are asking what they can do to get more involved in social media. I commend them for realizing how important it is for their brand as well as for understanding what consumers are saying about them or their product/service. The first thing I tell a customer about social media is that “you get out what you put in”, meaning, the more time you spend engaging people the more benefit you will get out of social media on a Personal, Educational, and Business level.
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Are You My Mentor

Paint A Word Picture - Excite Your Customer

RULE YOUR BUSINESS LIKE A SHINE STAR
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.