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Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.
Fonkoze - Educating Individuals to Become Self Sustaining
Fonkoze, Haiti’s largest microfinance institution, is another good example of integrating microfinance with other services such as medical treatment, remittances, empowerment, insurance against risk and natural disasters, health insurance, and in particular, education to help improve clients’ situations and contribute to the overall economy.

Other educational services Related Articles

When Community Hospitals Ail, An Infusion of Marketing Speeds Recovery
Chances are that most community hospitals have set aside limited resources for marketing because marketing is not perceived as an investment that impacts the bottom line. This assessment would be wrong, if one considers the direct and indirect revenue generated by marketing such as building outpatient revenue through greater recruitment of patients, more referrals from local physicians unaware of the full range of the hospital’s services, and increasing enrollment in hospital-sponsored fee-based educational programs for smoking cessation and weight control. Also factored in should be the benefits attained by helping physician recruitment and staff morale.
“A Business Coach’s Top Ten Tactics for Marketing Professional Services”
Marketing professional services is a real and difficult challenge. The challenges of marketing professional services are different from those of marketing products. Two major reasons for the differences are that clients cannot see or touch professional services before they buy them and the professional services are often produced and consumed simultaneously. And another reason is that marketing professional services is split among marketing, sales, professional and management staff instead of a dedicated marketing and sales force. Based upon my research and my own professional experience, I developed a Top Ten Tactics for marketing professional services. My top ten tactics for marketing professional services are:

Your Style Can Predict If Franchise Ownership is Right For You
One way to become a business owner is through franchising and the franchise industry is at an all-time high. There are more franchised businesses than you can possibly imagine. A recent survey found almost 500 concepts in fast food alone, a category that represents only 20% of U.S. franchises. The IFA Educational Foundation’s Economic Impact of Franchised Businesses study indicates there were three quarters of a million franchised businesses in 2001.* To see if franchising could be right for you, compare your previous business experience, your motivations and your current situation to the following examples. * IFA Educational Foundation-FRANdata study released August 2006
SME's - still a strong component in the South African economy
Despite the educational crisis in South Africa, entrepreneurship is thriving, albeit not the way it could be!
Using New Event Marketing to Promote Your Small Business
Organizing an educational event such as a seminar or conference is a great way to get out of the office and network with prospective clients and promote your small business within your community. However, a traditional event marketing format presents some challenges to small business owners, including the costs of putting on an event, creating buzz ("Not another breakfast speaker series"), being able to offer attendees value, etc. So how can your small business take advantage of the benefits of educational event marketing while minimizing some of the risks and pressures associated with putting on a successful seminar or conference?
CPAs vs. Non-Certified Accountants: Clearing up the confusion
A discussion about the difference between CPAs and non-certified accountants in terms of their educational background and services they can or cannot perform for the public.
7 + 1 Criteria, business owners should use, when selecting Sales & Marketing Consultant
What makes you different? How do I know I will get value from your services? Why should I use your services, as opposed to someone else? These are questions that I get constantly. I am sure that in your business you get equivalent questions. This article objectively looks at criteria you should use for choosing services like my company's. I would strongly advise you to use this as a template for the products and services that you sell. Do they have a passion to succeed in their own business, which will reflect on what they do for my Business?

Free Webinars: How To Use As a Marketing Tool
My last article focused on four types of webinars. Model number two: ''How-to Webinars'' dealt with all the steps involved in promoting your services with a free webinar. If you have a difficult product to sell, then this strategy will be of great to help you. You will use this model to take an educational approach that will teach your viewers how to do something. Once they feel they do not want to handle the issue personally, then this is where your services will come in. The mortgage industry is a perfect example of where this type of ''How-to Webinar'' works well.

Children's Services Franchises Offer the Perfect Fit
Providing children with entertaining, educational and enriching experiences is a chief priority for parents. As a result, the children's services sector has become a fast-growing, high demand industry. Trusted franchises that feature proven programs focusing on child care, education, fitness, entertainment and more, are a top choice for today's families. With growing demand for everything from tutoring and supplemental education programs that focus on particular subjects and the arts, to the tremendous interest in children's sports and fitness, now is an ideal time to join the children's services industry.

Orthopedics hyperguide application imparts global physicians a Continuous Medical Education
Physicians now can access a wealth of educational material and also earn themselves a CME certificate all through a mobile phone.
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