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Cutting Costs Now: 9 Hot Areas for Creative Small Business Owners
In good times and bad, it is always a good idea to look over your business costs. Keeping an eye on the bottom line means watching both the income and the expenses. Here are the hottest ideas my clients are implementing right now.

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Tips on Writing Features vs. Benefits
Repeat after me – people buy benefits! And yet most small businesses still write their copy as if all someone is interested in are the details about their product. When someone wakes up in the morning and they are feeling cold they think "I need to get warm ". They don't wake up and think "I must go and buy a 5-bar radiant heater."

The Electric Car
Quite rare and somewhat quirky in appearance, the electric car will take on a much more visible role on North American streets and roads in the next few years. Beginning in 2010, electric cars will capture a continuously increasing share of the motor vehicle market. How did we get here and what should we expect?
Making Music: Sarnoff Takes His Idea to the Masses
When the General Electric Company purchased American Marconi to form the Radio Corporation of America (RCA), Sarnoff believed it was finally his chance to bring his product to market. Still, however, his superiors ignored his memos.

Green Water Heaters Will Save You Money and the Environment
Would you like to save money by reducing your energy consumption? Then next time your building or renovating, consider an energy efficient water heater.
Electric Vehicles Will Drive Demand for Lithium
Lithium batteries are the fundamental technology which makes the transition to electric cars possible. Lithium is a metal which may soon make oil-dependent vehicles obsolete. The demand for lithium may soon surpass supply. The coming explosion in electric vehicles makes lithium a sound investment.
Charismatic Leadership and a Piece of Cake
Think about when you have met someone who you have described later as "spectacular" or "electric" or "amazing". What do you think the one special thing was about him or her? Most of us think charisma belongs to someone who is an extrovert, who has a strong handshake, who tells a great joke. That may well be. Yet, if that is all that is there the attraction will become dull and boring after the second or third encounter.

Rural Broadband In America
Rural Americans spend most of the first thirty years of the 20th century in the dark. By the early 1930’s only ten percent of the rural population enjoyed the benefits of electricity compared to over 70% of their urban counterparts. Most of the electricity available to farmers was provided by cooperatives – groups of residents who laid the line, set up and maintained the systems as public utilities had little desire to spend what was necessary to serve so few. With the Rural Electrification Act of 1936 (7 U.S.C. 901-950b) rural electric development took off. Most of the loans the Act made available were given to these local cooperatives. Today, electric cooperatives own and maintain almost half of all distribution lines in the country.
Puddles in the Parking Lot
It was a cold October morning in Dayton, Ohio and as I left my house at 7am the skies opened up and it began to pour. It wasn't cold enough to turn the rain into ice but it was still chilly enough that I turned on the heater. Today we were having customers in. Not just any customer - General Motors was visiting our branch and we were going to make a presentation trying to secure all the distribution business for two of their local manufacturing facilities. We had a plan and we had rehearsed our game plan over and over.

Alan Blumlein & His Contributions to Communications
Alan Blumlein worked for Western Electric and made crucial contributions the field of telecommunications.

Hitch a Ride to Profits with an Electric Car
There are very exciting developments in electric cars that could put battery-powered vehicles in driveways of Americans in the very near future, suggests Mike Farrell with aspenIbiz. Read this short post as it will reveal everything that you need to know to find gains in the electric car vehicle market right now.

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