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Guerrilla Generosity
These days, there seem to be two kinds of businesses: givers and takers. Giver businesses are quick to give freebies to customers and prospects. The freebies may be gifts, but more likely come in the form of information. The right information is worth more than a gift and often even worth far more than money.

100 Marketing Weapons
These guerrilla marketing weapons should all be considered for promoting your product, service or website offline. Notice how more than half of them are free.

Other electronic brochures Related Articles

Cut bickering between Sales and Marketing with these tips
“All Marketing does is produce useless brochures” complains Mr. Sales. “All Sales does is complain about our brochures” counters Ms. Marketing.

Questions That Sell
We are working on a new campaign for a client and spent a few hours today looking at competitive web sites, ads and brochures. After about three hours we looked at each other and said, “Can you remember anything any of these companies said that stands out?” Ken said, “I bet if I took all these brochures, and removed the company name and logo, even our client couldn’t tell them apart!” Every single firm started their pitch with a description of their products and services, and lots of detail on how great they are. Then they added thrilling descriptions of their plants (usually with a picture of the parking lot) and a price list.

Sell Information Products And Handling Payment Transactions
When you sell information products in both physical and electronic formats, how do you handle payment? While you can certainly use an electronic payment company that can deal with both transactions, I recommend other methods for those of you who are new to the process.
Business Planning: Your 17-Point New Year's Business Inventory and Cleanup
A new year brings the urge to purge things from your business and begin anew. This act leaves you free to focus on what remains. However, what remains for many online business owners is electronic clutter, which is where they get stuck. To help you track these electronic pieces of your business, here are 17 points to include in your online business inventory:
Electronic Signature
An electronic signature is equivalent to hand-written signature, with data in electronic form being attached to other electronic subject data as a means of authentication. A signature can be referred to as a unique stylized script associated with a particular person.

How to Produce a Great Electronic Newsletter
As marketing tools go, it's hard to beat a great electronic newsletter, but it may be even harder to figure out what makes a newsletter great. I've subscribed to electronic newsletters since the first day I got an email account back in 1994, and even though the technology has changed dramatically, what made a great electronic newsletter then still makes a great electronic newsletter today.

Medical Practices Beware! Time is Running Out To Avoid Electronic Medical Records Stimulus Penalties!
In less than three months, providers who haven't generated at least ten e-prescriptions will get hit with electronic prescribing MIPPA penalties - and believe it or not, many physicians practices have no idea this deadline is looming. Here's what doctors need to know to avoid electronic prescribing MIPPA penalties and earn e-prescribing incentives instead!
Drive Complementary Purchases Using Freebie Marketing
Freebie marketing is an old and effective way to drive complementary sales. Many business owners use freebies for different things, but major retail stores understand that you can use free items to promote other items. For example, business owners may give away a free small electronic toy, but the toy may require a special type of battery, forcing the consumer to purchase those batteries, which may cost more than the small electronic toy.

Modular EHR’s: Small Investment; Big Gains
Full-featured electronic health records are an intelligent choice for active physician offices with overwhelming amounts of data. In contrast, some practices in low population areas had no intention of going ‘electronic’ until the arrival of Meaningful Use. The majority of practices though tend to fall between the two extremes, and that’s where modular EHR’s are a perfect fit.
Are you a “Paper Person?” Consider an Electronic To Do List
For those of you who still use paper for a to do list, like pads of paper, a planner, post-it notes, or maybe you use your memory entirely, consider making a change to an electronic to do list. It doesn't have to be in Outlook. It can be in Palm or Entourage or Lotus Notes. Outlook, in my opinion, happens to be the best and most powerful, but a good task management system is workable in other software systems too. Here are the 3 best reasons to start using an electronic to do list:
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