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Gain the edge in a slowed economy by increasing your online spend
In the midst of an economic downturn, online media are defying the dismal trends of all other elements of the marketing mix, so increasing your online presence has never been more valuable or more important. This article examines how businesses can develop their online presence to gain an edge in a slowed economy. It looks at some case studies of what techniques some market leaders are employing to gain a competitive advantage online.
Pricing, Branding and Communications – Key Elements of Excellent Marketing
Inadequate attention to price and inappropriate pricing strategies based on poor understanding of customer need and value are eating away at companies' bottom-lines.

Other elements of the marketing mix Related Articles

The 4 P’s of Presenting Persuasively
There are many elements to giving a successful and persuasive presentation. I have simplified the key elements into the 4 P’s for persuading - Planning, Preparing, Presenting and Performing.

Discover the Secrets of Effective Marketing
Learn the critical elements to any effect marketing campaign. Implemented correctly, you can quickly and easily improve the effectiveness of your marketing.
Essential E-Marketing Tips
This is an article on three of the very important elements when creating an e-marketing campaign. These three elements are definitely important in getting your e-mail read and responded to.

Replace the 4 P's of Marketing with the 5 B"s?
McCarthy labeled the 4 P's as Product, Price, Place(distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Maybe it should be replaced by the 5 B’s of Marketing

Make an Impact! Get your business into the Press!
Putting together a marketing plan focuses the mind on your marketing mix, in particular deciding which elements will work for your business. Your marketing plan should reflect a multitude of methods to reach your target audience and PR (public relations) is an excellent way to do this.
Top 6 Website Elements to Consider when Building a New Website
The foundation of a good website rests in 6 key elements that should always be put into the design of a website. Whether you are building a new website or if you are planning on redesigning your current website it is important to review elements such as interactivity level of the website, search engine optimization, modern design, scalability, web hosting and W3C compliance. There are, of course, several other elements, however these are probably the most important.
••••••>SEO Tip of the Day: Meta Tag Descriptions and Excellent SEO
Meta elements are HTML or XHTML elements used to provide structured metadata about a Web page. Such elements must be placed as tags in the head section of an HTML or XHTML document

The Key Elements of Search Engine Marketing
When it comes to search engine marketing, there are a wide variety of ways to go. Here are the top approaches, to wit, the key elements of search engine marketing. Pay-per-click marketing is the simplest form of search engine marketing. It is also the most expensive and the least credible. With “PPC” marketing, you are simply paying for the placement of a small ad on the search engine in question.
Five Elements to Financial Freedom AND Fulfillment
In ancient times, five elements were used to symbolize the harmonious workings of the universe. Using a similar approach, I have identified five elements that, when properly deployed, will help us build a solid financial structure and reach high for our dreams - elements that will lead us to our ultimate joy and fulfillment in life.
How To Create Ad-Copy That Sells
Whether you are writing ad-copy for a sales brochure, website or email campaign, it’s essential that you have four key elements in place. Although these four elements are fundamentally different, when combined, they produce a highly effective marketing message. Once you are able to master these important techniques, you will have the recipe to create ads that sell.
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