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Elephant Math
Darwin pointed out that if you take one pair of breeding elephants and make some conservative estimates about their fertility, you would have more than 15 million elephants in less than 500 years (if none of them died an early death.)

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PROBLEM SOLVING
It isn’t that they can’t solve the problem. It is that they can’t see the problem. The Scandal of Father Brown (1935). People differ not only in how much they worry, but also in what they worry. Quite often the way we see the problem is the problem. It would be helpful to start with self, your motivation, and what you were looking for.

An Elephant Sized Sales Tip You Need Now
Look Down Lady - There's An Elephant On Your Foot! (And this is a pachyderm in dire need of a pedicure.) This is the ELEPHANT that hardly anyone ever asks about with their potential customer: "Who was your previous supplier and why are you unhappy with them?" Don't be sooooooo afraid of mentioning your competition because you're terrified you'll lose the sale too. A BIG, elephant-sized mistake that would be. Pssst. You need to know what your customer's expectations are of you. You need to know what made them so unhappy with their last supplier that they dumped them (or are considering it)

Service Professionals Can Increase Sales By Swapping the Elephant Gun for the Fly Swatter
How many times do salespeople especially those involved in services attempt to sell an elephant gun for a solution with the fly swatter would work perfectly fine? Too often in the quest to increase sales, companies forget about the needs of the customer and focus on their own immediate needs – filling their pocketbooks. What happens is the shotgun or what I prefer to call it the elephant gun to kill the fly approach.

Business Growth: The Sales Managers Secret Weapon
In a recent poll, I asked managers, "What is the biggest challenge you face in 2009?" Answer: "Increasing sales and doing it with fewer resources." Before you can address these challenges, I encourage you to take care of what's likely to be the biggest roadblock you have, and you may not even realize it's there. The elephant in the room. Your company feels the economic pain. Sales are down, morale is low, your people know you have to make cuts. Everyone feels tired, overworked and taken for granted. Underneath it all is fear, anxiety, and even paranoia. It all points to INSECURITY - that elephant in the room, and it's keeping your people stuck in low productivity levels.

Elements of a Sales Letter and What Makes a Good Headline?
The first step to write a good sales letter is to describe the problem: When people first reach your sales letter, you need to put them in the right frame of mind. Talk about their problem -- what you think has brought them to your page or email. Tell a story that empathizes with them, telling your personal story. Make the problem bigger, so that they feel like they need a solution. Every sales letter has a problem, that of paying for your product. You want to make their problem big enough, so that it's more worth their while to pay for your product than to suffer whatever problem brought them to you.

The Essential Software for Your New PC
Installing the essential software to make your new PC/computer/notebook/laptop helpful instead of a big white elephant.

Social Media For Small Business
With 2010 finally here and staring us in the face, every small business needs to acknowledge the 100 pound elephant in the room, and his name is social media.

Successful Leadership is a Lot Like Eating an Elephant
Leaders are often faced with overwhelming tasks that seem like trying to eat an elephant. The SECRET to leadership success in those instances is to apply "Kaizen" with "The Law of the Slight Edge!"

Corporate Strategy and the Elephant in the Room
Recession weary executives have a new challenge to face. Times have changed and businesses must re-evaluate their pre-recession strategies. The elephant in the room is in full view, but organizational leaders do not like to talk about it or even think about it. Yes, the elephant in the room, that no one likes to address, is outdated strategy and the need for new and improved strategic thinking. Making change to the way we have operated in the past in difficult. A starting point for change is to correct the self-inflicted organizational dysfunction that occurs during strategy development.

You Have to Get the Cows Out of the Creek First
The importance of recognizing that there is a problem to be dealt with and the three most important steps to take to solve the problem, resolve the issues behind the problem and avoid any recurrence of the problem

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