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Lesson #2: Promotion is Your Company’s Best Punch
“Without promotion something terrible happens,” Barnum once said, “nothing!” A master promoter himself, Barnum understood the importance of making a splash and just how to do it. He first started his circus at a time when every Tom, Dick and Jane had their own traveling road show. Thus, he knew he had to make his just a little bit different than the rest in order to stand out. Indeed, it was by using showmanship and promoting himself to no end that Barnum succeeded where the others failed.

Elephant Math
Darwin pointed out that if you take one pair of breeding elephants and make some conservative estimates about their fertility, you would have more than 15 million elephants in less than 500 years (if none of them died an early death.)
Are You Micro Managing Your Mind?
One of the greatest traps in growing a business is also a pitfall for self management: if you don’t trust your system, you can’t let go of operational details and you’ll limit your ability to create at a bigger level.
The Curse of Conditioning
Discover how ideal conditioning sets you up for success and negative programming paves the way to failure. Learn how to develop and winners frame of mind!
Big Brother Is Watching You!
This article focuses on the need to be full and frank in your disclosures of income from all sources when tax time comes. It isn't just prospective customers who are looking at your on-line activities and never, ever boast about big contracts or jobs that you've won if you really haven't. You may find the Tax Authorities looking for the income from that boast on next years tax return - and if it isn't there - watch out.
Is Your Weapon of Choice an Elephant Gun or a Fly Swatter to Increase Sales?
Sales professionals are very much like hunters in that they are seeking a quarry (customer). By bringing down their victim, they receive a prize that being a sale. In many cases these salespeople select the wrong weapon because their focus is not prey, but on the prize.

Follow-Me Leaders
Winning philosophies drive successful leaders' behaviors, creating work groups, communities, schools, and homes where others thrive, differences are embraced, and ideas, productivity and excellence flourish. These follow-me leaders offer the why behind the what, give trust, and share knowledge openly.
Keep Your Pipeline Full!
It’s not uncommon to lose focus on your pipeline – or funnel – and consistently filling it with new opportunities. Reps often spend too much time on a few opportunities that are on the verge of closing at the bottom of the funnel, and don’t seek out new leads to fill the funnel.

Improve Your Communications by Taming those 800-Pound Elephants
With time demands, constant interruptions and continually conflicting priorities, business communications is challenging enough. And when you have an issue or a personality involved that you cannot directly speak to, but can only tiptoe around the "elephant in the room", any attempt at communications may only get you more off track and cause more harm than good. With a few communications tips you can learn how to tame those 800 pound elephants and create more effective communications that improve your work relationships and help you get the job done.

Other elephants Related Articles

Elephant Math
Darwin pointed out that if you take one pair of breeding elephants and make some conservative estimates about their fertility, you would have more than 15 million elephants in less than 500 years (if none of them died an early death.)
Improve Your Communications by Taming those 800-Pound Elephants
With time demands, constant interruptions and continually conflicting priorities, business communications is challenging enough. And when you have an issue or a personality involved that you cannot directly speak to, but can only tiptoe around the "elephant in the room", any attempt at communications may only get you more off track and cause more harm than good. With a few communications tips you can learn how to tame those 800 pound elephants and create more effective communications that improve your work relationships and help you get the job done.
Four Words Can Make You a Millionaire
When you walk into my office, you’ll notice a few things right away. I’ve got huge floor-to-ceiling bookcases filled with business books of all types. There is a beautiful painting done by one of my dear friends. Of course, there is an enormous collection of elephants in all shapes, sizes and colors. But there is one thing in my office that will make you more money than anything else. It’s just four simple words on my white board.

Elephant Sized Changes at Dancing Elephants!
2007 is here and with it has come a number of exciting changes at Dancing Elephants! We’ve changed physically and psychologically and we want you to be able to learn from our experience. It’s been an interesting few weeks around our office and we’re excited to share the changes with you.

What do animals have to do with marketing?
About a year ago now, I went along to a presentation on sales. The presenter advised us to think about people’s personalities when selling as four key animals – Monkeys, Lions, Dolphins and Elephants. Although all of us have a mixture of these personalities within us, we’re all dominated by one of them too.

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