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Positioning: The core of corporate communications
Positioning is a lost art in Business Development today. It reached its zenith in the 1980s -- before "1-Minute Management" replaced in-depth analysis and planning. A truly good Positioning Statement will be 12 words or less, and in one forceful sentence state the proven strengths that give you dominance in the markets you want to sell in. Once you have it perfected you can easily develop highly effective Mission Statements, Elevator Pitches, Ad Campaigns, Publicity, Sales Materials and Websites.
Sales Training – Salesperson’s Universal Distress Signals
Each salesperson likely has their own universal distress call. Here are ideas to save salespeople suffering from five common sales problems.

Other elevator pitches Related Articles

An Elevator Speech an Indispensable Tool for Self Promotion
An elevator speech is an indispensable tool for promoting your work. It is a sentence or two that you can deliver in the space of an elevator ride that expresses the essence of your unique offer. Learn how to prepare it.

The PR Doctor’s Prescription of Strategic Actions For A Healthy and Strong Pitch To The Media
The news media is literally inundated with pitches for media coverage every day. Unfortunately a very large percentage, some say as high as ninety (90) percent are useless form letters and from people who have done absolutely no research about the media where they have sent their pitch. Media pitches that are done with a lack of media-savvy are real irritants and can really greatly diminish your chances of getting the media attention you want. However, there are proven professional ways to improve your chances with the media by being strategic in your pitches to the media. So what are the strategic actions you can take to improve your “pitches” to the media? The PR Doctor offers the following prescription for a healthy and strong pitch to the media.
Salespersons Elevator Pitch What Direction is it Going
Salespeople often hear the importance of an elevator speech in business, or it may be called a 60 second sales pitch. It might seem sad to think salespeople have reduced themselves to sound bytes like this in doing business, but then again, selling today stretches our communication abilities. For salespeople, an attractive elevator speech is a must have to connect in a way so that the customer knows whether you are focused on them or yourself.
An Elevator Speech Can Open Closed Doors
A good elevator speech makes a good first impression. In the time it takes for a short elevator ride, you should be able to answer the question, "What do you do?"

Take Your Elevator Speech to the Next Level in 5 Simple Steps
If you do much networking, chances are you’ve delivered your elevator speech before. But even if you never go to a networking meeting, you still have plenty of opportunities to harness the power of a persuasive elevator speech.

Positioning: The core of corporate communications
Positioning is a lost art in Business Development today. It reached its zenith in the 1980s -- before "1-Minute Management" replaced in-depth analysis and planning. A truly good Positioning Statement will be 12 words or less, and in one forceful sentence state the proven strengths that give you dominance in the markets you want to sell in. Once you have it perfected you can easily develop highly effective Mission Statements, Elevator Pitches, Ad Campaigns, Publicity, Sales Materials and Websites.
How's Your Elevator Speech
Your elevator speech describes who you are and what you do. Learn how to prepare a brilliant elevator speech.
Developing Your Elevator Speech
Every successful sales person has an Elevator Speech prepared, polished, and ready to use whenever they have a minute or two of your undivided attention – like they would during an elevator ride from the top floor of a building to the bottom floor.
Top 10 Reasons Why You Need A Killer Elevator Speech
It is my firm belief that virtually every person in business for her- or himself needs a killer elevator speech. Yes, that means you, too. Wondering why a killer elevator speech is so important for you? See if you recognize yourself in any of these scenarios:
How to Write an Elevator Pitch
An elevator pitch is just what it sounds like, if you stepped on to an elevator with a potential investor and new that you had 7 floors before he got off, what would you tell him about your business? Here are a few guidelines as you create your elevator pitch.
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