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Africa at DEMO ‘08
I’ve been sitting on this little nugget of information for the last month, but am happy to finally announce that I’ll be going to the DEMO ‘08 conference in January. DEMO is the leading conference for new technologies to launch. It’s generally packed with a ton of VC’s, startups and some really interesting people. DEMO is one of the very best conferences in the tech space and one that I’ve always wanted to attend.

Other elite audience Related Articles

Your speeches and presentations should impress and persuade
Too many speeches and presentations are dull, depending on endless powerpoint and not enthusing the audience. But with relative ease you can ensure the audience is catching every point.

Using PR is Just Plain Smart
Here's why it's smart: When public relations alters key audience perceptions, then reaches, persuades and moves that key audience to a behavior you desire, it clearly helps achieve your managerial objectives.
The Power of Social Networking Groups
Paraphrasing the old saying, "if your audience won't come to the mountain (i.e. your web site, webinars etc.), then bring the mountain to the audience." What we are really talking about is meeting your audience where they are, at their computer at work and/or at home.

When to say no to a deal. If you want grow say no!
Wait, before you say, "I did this really small job and it lead to a bigger one, so I never turn down a deal." If you want to think that way, it's OK, but if you want to get to the next level, you need to think differently. I have a very successful client in Hollywood that I work with, he hired me to help him make the jump to the elite level of 8 figure deals. I told him the same thing I'm telling you, say, "No to 80%." He was so challenged by this until I explained to him that the deals he was getting now were the ones turned down by the elite level 8 figure guys. If you want 8 figure deals you have think like an 8 figure guy and NOT take 6 figure deals.

How to be an elite Sales-Athlete
I call anyone serious about selling a 'sales athlete'. If you look at elite athletes, many if not all, seldom step outside the realms of what they do best. It's very hard to achieve an elite level in life, sport or selling - multi-tasking. In particular if multi tasking requires a completely different or contradictory set of skills.

3 Ways to Create Elite Sales Cultures
What is the similarity between a fighter pilot, neurosurgeon, navy SEAL, trial lawyer and a marine? The professions are regarded by many people as elite professions that have high barriers for entry and retention. Despite the barriers, these professions continue to attract candidates year after year that want to break through those barriers. Wouldn't it be interesting to apply the same tactics and strategies used in creating elite professions to creating elite sales teams? No need to reinvent the wheel, just use some of the wheels already in existence with these professions.
How we can learn Master Sales lessons
Like many people in Australia, my family and employees have been captivated by MasterChef Australia. What I love about MasterChef is that it can be seen as a metaphor for expressing our talents and being the best we can be. Given my interest in everything to do with sales, personal mastery and performance, I particularly love the parallel I have been able to draw about what it takes to be an elite master chef and an elite sales person and elite sales leader by the observation I have made in MasterChef.
How to be an Audience Arsonist - Light a Fire of Possibility
A body at rest tends to stay at rest… - Sir Isaac Newton Sir Isaac got it right: a body at rest tends to stay at rest unless acted upon by an outside force. Want proof? Peek around the curtain at audience members listening to a dull, flat, run-of-the-mill speaker at your next convention. Those bodies aren’t moving. They’re at rest. In fact, some of them are asleep. An "audience arsonist" can overcome that inertia and light a fire that moves them to action. The value of any event – a global company’s annual gathering, a sales convention, association meeting or any other professional event – is in the information and attitude audience members take with them on those return flights home. An Audience Arsonist is unique. They have the ability to "light a fire" under an audience and move them to action. Learn how to do that.

Lessons for Law Firms: Don’t be Summer’s Eve!
Before creating any marketing message, material or tactic, you should ALWAYS think about your audience first. Just because something informs – or amuses – you, doesn’t mean your audience will embrace it.
Survey Your Webinar Audience - But Ask the Right Question
When preparing a presentation, it's important to understand your audience's needs. And one of the best ways to understand your audience's needs is to ask them! But it's not enough to just ask your audience a question - you must ask the right question. The best question addresses their needs. And their needs vary depending on their knowledge of your topic area.
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