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Are you keeping your customers up at night?
Effective consultative salespeople know how to keep their customers up at night. By that I mean they know “how to get in their customers’ heads” by asking questions that will force them to think about the issues that are important to their business. It’s up to you to become their business conscience.

Other email techniques Related Articles

The Keys to Multi-Channel Success
This article reports on a webcast where an executive from Accudata talks about the importance of integrating multi-channel marketing into your overall strategy. If you're interested in learning more about this topic, just email us and we'll send you our whitepaper on Effective Multi-Channel Marketing Techniques. Our general email is info@rrwconsulting.com. Enjoy!
How to make $10,000 a day, per 500-word email
Email marketing plays a very big role in what we do; it contributes significantly to our revenue and profits. Despite that, I've realized that no one really talks about email copywriting. The few people who do are Frank Kern, Yanik Silver, maybe some of the material contained in many email swipe files, but given its importance, not many people really talk about it enough. No one has actually quantified or qualified email copywriting as a way of making sales, nor as a category of study or to champion. I took a stab at actually trying to reverse engineer emails from some top email copywriters to see what kind of techniques they are using. Dan Kennedy and Michael Masterson, the head of Agora, have rated Matt Furey as the best email marketer in the world. He must be doing something right.
Email Marketing for Complex Sales Cycles by Winton Churchill
Direct mail and email marketing have gotten a bad rap for many years. But, when the email marketing is executed properly, the results can be fantastic. That is the sort of email marketing that Winton Churchill talks about in this book. It’s not just a simple email being sent from time to time, but it is an email system that gets definite and positive sales results for your business.

Email Marketing - Optimize Your Sending Schedule
As an email marketer, you probably spend considerable time testing and optimizing your email content, your email layout and design, the calls to action within your email message. But do you ever stop to consider *when* you're hitting the send button? I'm not referring to the best time of day or the best day of the week to send your message - although that is an important component to consider. When I'm referring to is your email campaign schedule.

Use Your Email Signature
There are many branding opportunities that small businesses can and should be taking advantage of, the email signature is one of them. An email signature doesn't cost any money to setup, and it is a small, but important part of a professional image, and a professional brand. Every business email account should have a professional email signature associated with it. It's easy to make one, and it will remind your email recipients of the fact that you're in business every time you email them.

Top 5 Tips To Achieve Success With Email Marketing
We have all received them. The email alerting us to the next big money spinner or the one that tells us to “do nothing and you will still make money, just click here”. They are a dime a dozen and frankly, who opens these emails these days anyway. In the article below I will show you some techniques that I use to stay ahead of the pack in email marketing and how to achieve success.

Email – Victim of its own success?
Email has become the de facto standard for collaboration.Unmanageable volumes of business- and non business-related email are hampering worker productivity and increasing email storage and maintenance costs. We end up spending a good portion of our days in managing, sorting, filtering and organizing our emails. So, has email become a victim of its own success? Are people over stretching and abusing the email system? Is there a solution to this mess?
Top 10 Email Marketing Tips to collect Opt-in email list
Email Marketing should be targeted on Confirmed opt-in (COI) list to avoid SPAM issues. Increase your COI by considering powerful email list building techniques.
Article #40 Email Marketing Do’s and Don’ts
Email marketing is not a new concept. People have been sending emails out to blind copy recipients for years by adding the email addresses to the BCC field in an email. Gone are those days though thanks to spam and junk email.

Tips for Better Email Subject Lines
Email subject lines are the first impression that potential customers get when it comes to email marketing strategies. Since email subject lines are generally less than 50 characters and most people make a split second decision about whether or not to open the email itself, creating them is a daunting task.
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