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Branding: Death Cigarettes
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| How can you create a powerful brand? Follow the advice of UK entrepreneur BJ Cunningham. This is so good.
BJ created a company called The Enlightened Tobacco Company in 1991, selling a cigarette called “Death Cigarettes”. It was presented in a black package emblazoned with a white skull-and-crossbones logo. Just imagine how this might appeal to the rebels. |
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