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Lesson #1: Create a Powerful Brand
“The notion of the single man began in the 1950s,” says Hefner. “The idea of the bachelor as a separate life was new and obscure.”
Mademoiselle Coco Chanel
In her inner circle of friends, fashion designer Coco Chanel was known as ‘Mademoiselle’. Over her fifty-odd year career of running her own business, she came to be considered as the ‘Grande Mademoiselle’ of both the fashion industry and high society. Coco Chanel not only revolutionized what women wore, but also the roles they were supposed to play in society.

Is Personal Branding Really Effective?
Personal branding is a hot topic these days. An entire industry has grown up around it seemingly overnight. Personal branding gurus claim that branding yourself is the key to success in this new economy. And yet, there's something often repulsive about personal branding that can make it backfire if you're not careful.
What An Entrepreneur Can Learn From The Rolls Royce Mission Statement
Rolls Royce is one of the most recognised and aspirational brands in the world. It is at the centre of their company and is core to all that they do. So how has Rolls Royce stayed at the top of its market, through recessions, depressions, wars and why is a Rolls Royce car on the shopping list of the wealthy and future lottery winners? More importantly want can you learn from their brand and mission statement?
Expertise
As consultant and trainer I always teach the value of being an expert. There’s no doubt that as an expert it’s just as important to be an expert in not just product knowledge, but in your subject matter as well. This knowledge helps your confident in front of a customer or audience. It also gives you the ability to ask excellent and relevant questions. You can quote famous people and books to position yourself as an expert, but you can’t fake expertise very long.

Other embodiment Related Articles

Victory in Motion: How Nike Soared To the Top
“Sports is like rock ‘n’ roll,” says Knight. “Both are dominant cultural forces, both speak an international language, and both are all about emotions.” Since the company first got its new name in 1972, Nike has appealed to the emotions of customers to become the leading athletic shoe retailer in the world. With the company’s ‘Swoosh’ logo tattooed on his ankle, Knight has become the embodiment of what it means to succeed as an entrepreneur in the 21st century. How did Knight climb to the top?
Behavioural Intelligence - Deepening Your Understanding of Different Behaviours
Behavioural Intelligence is an essential tool for managers, leaders, facilitators and negotiators. It is, quite literally, the embodiment of Emotional Intelligence. What you say or do is actually much more important than what you think or feel. Your brain has the ability, primarily through the pre-frontal cortex, to help you choose what to do next rather than just react out of animal instinct or emotional irrationality.
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