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What Have the Senses Got To Do With Marketing?
Emotional connection to something is translated by the senses. With marketing one of the goals for many companies is to create and deepen the emotional connection clients and prospects develop with a product, company or service. This is what creates unshakable loyalty, unsolicited referrals, and viral word or mouth.

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A Sudden Inspiration
It continually amazes me how things come my way, from the outside and from the inside, as the following poem did directly after saving my story about Mr. Perlman. I had written this poem in 2003 as a tentative introduction to my new book. I can’t think of any time more fitting than to send it to you all now. Consider it a love poem to you all, and to all the Dreamers everywhere.
Art Of Selling
The art of selling is a lot like professional golf because success depends on having the right mental attitude. As a professional golfer, Tony Jacklin was inspired throughout his career by a poem his caddie wrote. Now you can be inspired by this poem.

Increase Sales by Remembering Your Footprints in the Sands of Business
Many individuals know the poem “Footprints in the Sands.” In business and especially in sales, we leave our own footprints. With the economy expanding from local to global, our footprints in the sands of business can quickly disappear.

Do's and Don'ts of Networking
Do you oversell when you're out networking? Did you go just for the food and maybe free drink? Do you pull out more than one card? Are you dressed correctly when you go out networking? Funny Networking Poem created after watching the unsuccessful attempt to network and they simply need simple tips and a few adjustments to turn that diaster into a success.
Creative Intelligence - Exploring Your Own Creative Genius
Believe it or not, there is creativity lurking within all of us. Creativity is not only the ability to draw a picture or write a poem - creativity is simply thinking in a unique way. When you approach a situation, as long as you keep thinking of new ways to solve problems, you're thinking creatively.
Best Book on Painting Tips for Artists I Ever Read
TITLE: BEST BOOK ON PAINTING TIPS FROM CHARLES WEBSTER HAWTHORNE (1872-1930) As An artist and a writer, I study all the time the masters in those fields, those who struggled and won. Why? Because I am still struggling and need their tools to win. I recently read Charles Webster Hawthorne on Painting, collected by Mrs. Charles. W. Hawthorne with an Introduction by Edwin Dickinson, an Appreciation by Hans Hoffman, and Biographical Notes by Joseph Hawthorne, his son. These forty tools I gleaned from Hawthorne’s tips to help his students create more masterful paintings. In working to understand these forty tools, I felt like one of his students. I wish the same for you.

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