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What Have the Senses Got To Do With Marketing?
Emotional connection to something is translated by the senses. With marketing one of the goals for many companies is to create and deepen the emotional connection clients and prospects develop with a product, company or service. This is what creates unshakable loyalty, unsolicited referrals, and viral word or mouth.
Living a Life of Regret
Remorse, regret, guilt, and shame are all powerful emotions that can cripple men and women in their midlife transition. One very simple phrase can set you free.

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Best Book on Painting Tips for Artists I Ever Read
TITLE: BEST BOOK ON PAINTING TIPS FROM CHARLES WEBSTER HAWTHORNE (1872-1930) As An artist and a writer, I study all the time the masters in those fields, those who struggled and won. Why? Because I am still struggling and need their tools to win. I recently read Charles Webster Hawthorne on Painting, collected by Mrs. Charles. W. Hawthorne with an Introduction by Edwin Dickinson, an Appreciation by Hans Hoffman, and Biographical Notes by Joseph Hawthorne, his son. These forty tools I gleaned from Hawthorne’s tips to help his students create more masterful paintings. In working to understand these forty tools, I felt like one of his students. I wish the same for you.

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