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Emotional Marketing, Part One
Emotional Marketing is the most powerful approach to marketing you can imagine. It's about connecting with your prospects where they hurt. They're annoyed; they're anxious or close to rage about something that you can do something about. Emotional marketing, done well, sends a message that validates their feelings. He/she who validates the feelings of another is that person's hero.
Matchmaking 101: Creating Sales Tools That Build Your Brand
If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand? In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.” Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:

The Essence of Duct Tape Marketing
Duct tape (the tape) is simple, effective, and affordable—it’s not always the prettiest solution, but it does always work. The central theme of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide by John Jantsch is that effective small business marketing is a system—not an event—composed of simple, effective, and affordable techniques.

What's In Your Name?
The name of your company can and should carry some serious marketing weight.

Record Level US Home Sales Bodes Well for Home Stagers
The Staging Diva®, explains how the record level of US home sales reported by the National Association of Realtors in November 2009 benefits home stagers.
Practical Tips to Turn Around A Failing Business
I have witnessed numerous companies go belly up. But what should have prevented them from being a ruin.

What Makes a Press Release Newsworthy? It's all in the news angle.
Here are 10 common news angles that public relations professionals use to write a press release that newspapers actually want to pick up.
Dig Deeper For A Shorter Sales Cycle
You can shorten your sales cycles and close business faster in spite of the economy. it's up to you to avoid.......
First Time Buyers: Bright Side of Slumping Real Estate Prices
Expert home stager, Staging Diva, discusses how slumping real estate prices makes a great situation for first time home buyers and why home staging is so important in this market.
Keys to Effective Office Communication
Building and maintaining strong relationships on the job can be a challenge. These tips are intended to help you make wise decisions when communicating with your co-workers.
Create Winning Adverts in 15 Minutes
Why is it that two seemingly similar ads, in the same paper get startlingly different response rates? What makes great advertising copy? Do you need to be an expert copywriter to create brilliant advertisements? Learn how to create winning adverts, in 15 minutes. The secret to writing great headlines is currently sitting in your customer's heads.

Captivate Buyers in 5 Words
Write Headlines that Really Sell
How to handle the top 10 SME Sales Objections - Part II
Part I discussed the three main types of sales objections. This part will highlight the 10 most common objections, and how to handle them to close the sale. The most important thing through out the sales cycle, that you can do, is to ensure that your customer appreciates the value of your offering. Most if not all of the 10 Objections can be avoided by continual qualification and value verification. “What benefit, in addition to those that we have discussed will that bring?”

How To Construct A Web-Video Advertisement That Works
More money is wasted on advertising than other business function. Small and mid-sized businesses in particular throw money at advertising in a vain attempt to establish themselves in the marketplace. However, there is hope that the democratizing nature of the Web environment can even the playing field and allow smaller companies to deliver their marketing messages effectively. But before that can happen, the potential advertiser must understand what the big boys have spent a considerable amount of time and effort to find out: how to create an advertising campaign that motivates and persuades customers to do business with you.
Stop Spewing the Sale and Start Sharing Your Exceptional Value
Many in sales forget that telling is not selling. These busy professionals are working harder not smarter because they continue to spew their price, product or proposal instead of taking this approach that increased sales conversions and reduces sales cycle time.
Entrepreneurs – Do You Believe in Magic Or Just Plain Hard Work?
Do you believe in magic? Do you think that you can pay a few bucks for an idea and then make thousands for little effort? Do you think that people will sell a money cow for little money? There are scammers out there that think you will – don’t let them take your money!
Recession Power: How Great Companies Rise to the Top, Even in Down Times
Are you tired of hearing all the "doom and gloom" forecasts regarding our current economy? Do you find yourself obsessing with worry and fear about the potential impact on your business? Are you ready to shift from victim mentality and knee-jerk reactions to opportunistic thinking and proactive strategies to profit even in recessionary times? Even during the great depression, huge fortunes were made by many. The Kennedy, Rothschild and Rockefeller families all dramatically increased their fortunes throughout the depression. In every recession since then, many companies have not only survived but risen to the top despite the economic times. Read this article and learn what separated these companies and what you need to do to thrive in this uncertain economy.
Small Business Tips: How To Turn Around A Business
No-one likes to fail. In these past few months I have watched as a few otherwise great businesses have folded. But what could have been done to turn the business around from disaster? What does the owner really want? This is the hardest part – if the owner is ambivalent at best about the business, they are not sure if they really want to be there, then no business intervention will work as well as it could.

Dealing With Over-Rated Confidence In Employee Performance Reviews
With good employee performance review processes, you have the employee complete a self rating before you meet. Generally many employees rate themselves quite hard, or on par with your views of their performance. But what do you do if the person has rated themselves as exceptional on many areas and you think they are borderline competent (at best)?

5 Secrets to Attracting More Business Whenever You Open Your Mouth
Are you comfortable with your 30-second sound byte or "elevator speech"? Does it stimulate emotions and positive responses in others? Or, does it fall flat and rate a "0" on the interest scale? Learn about a 5-part formula you can use to create a 30-second sound byte that'll get people saying, "Yes!", I want to work with you!

How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles
A while ago I came across a Google Adwords tip that sounded too good to be true. The tip said that there are specific “power words” that will dramatically boost the results of any pay-per-click ad. What is a power word? A power word is a word that illicits a powerful emotional response from the browser. It is a word so irresistible that it makes a user far more likely to first notice and then click on the Google pay-per-click ad. We all know that words are powerful. After all, saying a few words of appreciation can do wonders to how people think and feel about you. At the same time, a few mean words can hurt far more than getting slapped in the face. But can a single word really double the click-through-rate of pay-per-click ads on Google?
Selling With Stories - A Powerful Sales Tool
The key to succesful sales is to really engage with your clients - to move them emotionally, not just rationally. And perhaps the best technique to do this is the use of stories.
Power of Stories - How Great Companies Win Customers & Ignite Performance - In Less Than 5 Minutes
"Story-telling" is one of the most under-utilized strategic "weapons" in business. Great companies know that stories can wow customers, ignite employees and make them the envy of their competitors. Read this article and find out why and stories are so powerful in leadership, marketing and customer service. A "must read" for any business that wants to stand out from the crowd!
What Does An Androgynous Cow, The Life Lessons of a Father, & Closing More Sales Have To Do With Each Other?
What Does An Androgynous Cow, The Life Lessons of a Father, & Closing More Sales Have To Do With Each Other? Only Learning To Ask One of The Most Powerful Qualifying AND Closing Questions You Can Ever Ask a Prospect! This weekend, as most, Netflix delivered right to my mailbox another movie for the kids. My six and seven year old boys, like most I’d imagine, love animated movies. Barnyard The Movie, who stars somewhat androgynous animated cows, is certainly not the best movie my family has ever watched. But here’s the thing;

Other emotional response Related Articles

Emotional Intelligence – The Hard Truth About Soft Skills
How are your people skills? Academic research has shown that people with high Emotional Intelligence are more successful in business and in life. Emotional Intelligence refers to how well you know yourself, your ability to effectively manage your emotions, and how well you interact with others. Emotional Intelligence is a critical competency for leaders. It is very common in technical fields for people to be promoted to management because they excelled as technicians without much regard for their people skills. Unlike IQ, Emotional Intelligence can be developed.

Managing Sales Reps' Defensiveness
Defensiveness is a natural and normal response by sales reps to a sales manager's feedback and appraisal. It is important to understand that defensiveness is emotional, not rational. When responding to defensiveness, show empathy for your rep's underlying feelings rather than challenging their perceptions.

Without Emotional Intelligence Sustainable Change Can’t Happen
Emotional Intelligence is not fluffy or “touchy-feely.” For anyone who interacts with and influences others, it is the most critical skill set to develop and improve. When you think about any situation in your own life, can you imagine it without an emotional component? Probably not. Emotions and feelings are at the core of everything we do; feeling are always involved. So how does Emotional Intelligence relate to sustainable change?

How to stop the harmful effects of stress in your life
Stress effects a person's mental, physical, emotional and spiritual well being. This article reports on current stress research and offers common sense solutions for radically changing a leader's stress response within 30 days.

Emotional Dependency vs. Emotional Freedom
Are you emotionally dependent? Has this wreaked havoc in your relationships? Emotional freedom is possible for you! Discover what causes emotional dependency and the wonderful results of emotional freedom.
Can Social Networks provide Emotional Wealth?
The following is a copy of my response to a blog post by Ecademy’s Thomas Power which asked the question, “Can Social Networks provide Emotional Wealth?"
7 Tricks to Creating Powerful Ad-Copy
As a small business owner, at one time or another, you will need to create a compelling ad. It doesn't matter if your ad is a sales brochure, email announcement or a newspaper ad, ultimately, your ad-copy must grab your prospect's attention, produce a desired emotional response that urges them to take action.
What is Emotional Freedom?
Are you choosing emotional dependency or emotional freedom? Discover the secret of attaining emotional freedom!
Forgiveness: The Intelligent Choice
To forgive someone is to waive our right to resentment, anger or other negative reaction to something they have done that justifies our response. This is not about condoning or excusing their actions, but about intentionally deciding to let go of a sense of offense at snubs, ego scuffs, disappointments and other garden variety occurrences that pull our strings. Making forgiveness a part of our operating system is a key aspect of emotional intelligence: it is taking ownership of our own emotional reactions. This article provides 7 useful tips for practicing forgiveness.
The Language Of Music - A Form Of Musical Communication
The language of music is much like any other language. It is a form of communication that can provoke an emotional response and make the listener think. What the language of music cannot do is represent concrete things or ideas much like how nouns, verbs and adjectives are used in the English language.

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