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Book Review: How We Decide
I’ve always known that a marketing message should “connect” with your prospective customer’s emotions. The traditional explanation has been that emotions truly rule the decision making process. This book explains why this mantra isn’t quite right.

Happy or Unhappy? It Depends on How You Think
We have the choice of being as happy as it is possible to be in life or basically unhappy. To a large extent this state is dependent on the way we think. True happiness must come from within. External factors are not, and can never be its true source. This article gives insights into the way we think, and how our thoughts and feelings interact to shape our mood. So often our ingrained ways of thinking can hold us back and cause us to feel dissatisfied and miserable. Here you will find advice on how we should be thinking to get the results we desire, to have the best quality of life possible.

How to Deal With Emotional Employees
- Published in 'Engaging the 80's generation' - CONCHIUS 1 June, 2010. Many managers in China are concerned with the 80s generation lack of self-control, often describing them as too emotional and not treating each other with respect. One of the main reasons for this is that being from the single-child generation; the 80s generation have little experience handling emotions and set-backs. Employees who become very emotional will often bring out emotional responses from their managers. Being a successful manager, you must be able to control these situations when they occur. There are 3 basic rules for handling difficult people in general: 1. Be assertive 2. Keep calm, and 3. Use non-confrontational feedback
VictimVictorious
What is it that makes us tell our victim story instead of a victorious one where we are in the drivers seat of our choices as to how we handle what comes our way?
What You Think is What You Do (and Who You Are)
Most people when they want to figure things out or change what is going on in their lives tend to focus on the externalthe doing. They say to themselves, What do I need to be doing differently? When the question should be, How am I thinking about this situation? Anything we do in the external has its genesis in our brainsthe internal. Whatever is happening outside of us in our lives is a reflection of what is going on inside of usspecifically, inside our brains. So if we want to change, we need to focus first on how we think about itwhatever it is. How are we connecting the dots and how can we build new hardwiring so that we can travel a different road to where we actually want to go instead of the old road that keeps dumping us off in the same place that isnt working for us.

Emotions the Key to Increase Sales
Are you still promoting your product, price or proposal and not getting the results you want? Maybe you forgot this simple message.
Why you need a unique selling point (USP)
Having a business without a Unique Selling Point (USP) is like running for office without a defining slogan. The result can be similarly devastating: youll lose.
Why you need a unique selling point
Being Generic Hurts Your Business Having a business without a Unique Selling Point or USP is like running for office without a defining slogan. The result can be similarly devastating: you'll lose. Your business needs a USP. Its your business unique promise to customers. It cuts through miles of marketing red tape and categorically tells your customers that "this is who we are and this is what we can do for you that any other company cannot".

Other emotional responses Related Articles

Emotional Intelligence The Hard Truth About Soft Skills
How are your people skills? Academic research has shown that people with high Emotional Intelligence are more successful in business and in life. Emotional Intelligence refers to how well you know yourself, your ability to effectively manage your emotions, and how well you interact with others. Emotional Intelligence is a critical competency for leaders. It is very common in technical fields for people to be promoted to management because they excelled as technicians without much regard for their people skills. Unlike IQ, Emotional Intelligence can be developed.

Social Emotional Intelligence in Leadership
Leaders and entire organizations have discovered that success in the workplace has significantly less to do with intelligence or core job competencies and more to do with emotional and behavioral intelligence. The best technicians and the most brilliant team members will often end up with the highest degree of dysfunction when their emotional intelligence is very low. The fattest human resource files have very little to do with job knowledge and generally, have a great deal to do with poor behavioral adaptation and emotional intelligence.
Without Emotional Intelligence Sustainable Change Cant Happen
Emotional Intelligence is not fluffy or touchy-feely. For anyone who interacts with and influences others, it is the most critical skill set to develop and improve. When you think about any situation in your own life, can you imagine it without an emotional component? Probably not. Emotions and feelings are at the core of everything we do; feeling are always involved. So how does Emotional Intelligence relate to sustainable change?

Emotional Dependency vs. Emotional Freedom
Are you emotionally dependent? Has this wreaked havoc in your relationships? Emotional freedom is possible for you! Discover what causes emotional dependency and the wonderful results of emotional freedom.
The Seventh Commandment of Leadership-Self Management and Relationship Power
The most difficult person that you will manage in your leadership career is you. That is a very hard statement to get your hands around and grasp but managing yourself is a very challenging task. Without good self-management, the delicate balance between leader and follower is jeopardized. You can loose credibility. You can damage relationships. You can completely become irrelevant. First, a little background on self management. Self management is half of the science of emotional intelligence. Emotional intelligence tells us that eighty percent of our reactions, responses and projections are driven by emotion and not by logic or processed thought.
No is a Positive Outcome in Sales
There are numerous studies that reveal that 87% of sales people working the telephone give up after the first attempt. By extrapolation this means that only 13% follow up more than once. Another 10% give up after a second call. Only about 3% of reps follow up more than twice. Which do you think have a higher rate of success? To get more positive responses you have to hear more nos. You hear more nos (and more positive responses) by following up every lead and every opportunity. To get more positive responses you must be tenacious on following up leads. Get the nos out of the way. Being perseverant and persistent is the key and it requires two things: a follow-up system and self-discipline.

What is Emotional Freedom?
Are you choosing emotional dependency or emotional freedom? Discover the secret of attaining emotional freedom!
Moving Beyond Emotional Dependency
Discover the choice you can make to move out of emotional dependency and into emotional freedom.
How to Deal With Emotional Employees
- Published in 'Engaging the 80's generation' - CONCHIUS 1 June, 2010. Many managers in China are concerned with the 80s generation lack of self-control, often describing them as too emotional and not treating each other with respect. One of the main reasons for this is that being from the single-child generation; the 80s generation have little experience handling emotions and set-backs. Employees who become very emotional will often bring out emotional responses from their managers. Being a successful manager, you must be able to control these situations when they occur. There are 3 basic rules for handling difficult people in general: 1. Be assertive 2. Keep calm, and 3. Use non-confrontational feedback
Business Presentations - It's Not What You Say
What are the right words for your business presentation? The ones your audience connects with. Often, innocent words will set off huge, emotional responses. What can you do to protect yourself and your presentation from getting derailed?
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