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Winning Brands don’t stop at Customer experience, but do Employee experience too!
The customer experience and customer journey is now well used in the marketer’s lexicon. But how often do you see Employer Corporate Brands also use the employee experience and employee journey in their lexicons?
Outplacement…the Key to Talent Retention?
90% of organisations indicating that they have been negatively impacted by the current economic climate (HDA Outplacement Survey 2009); how have these organisations successfully navigated through these difficult times to ensure that those leaving the organisation are sufficiently supported into their new roles; while also ensuring that the ‘survivors’ remain engaged, motivated and ultimately retained? The majority (80%) offered outplacement support (HDA, 2009)!

Leadership Challenges: Sales vs Substance
When employers rely upon the right people doing the right things, both sales and substance are required from company leaders. The "salesmanship," however, can overshadow the "substance," backfiring against the employer. The appropriate mix is affected by labor intensity and employer brand.
Branding Plays a Key Role in Attracting Top Talent
Just as a corporate brand offers a certain promise to customers, an employer brand is a promise of a specific work environment, a certain type of relationship with the company, and a set of values. In short, it’s the company’s personality. And it's the key to attracting and keeping top talent.

Other employer brand Related Articles

THE TRUTH ABOUT BRANDING
Brand. Brand. Brand. Every company today wants to be a brand company. “We are a brand experience company,” or “we have just completed a rebranding campaign” seems to be the new, must-have mantra of organizations. This trend is almost overwhelming and far too often severely misguided.

Ethical Dimensions of Business Immigration Practice
Immigration lawyers are confronted frequently by ethical issues, particularly in the context of representing employer and employee clients in business immigration matters that involve dual representation. As immigration lawyers progress into the broader role of advising companies on compliance issues, a whole host of new ethical issues arise. This is especially true where the lawyer has consulted with employees at the request of the employer and learned adverse information which could be damaging to the employer.
Are You Ready For The Recession?
How to prepare yourself for the challenges (and opportuniries) provided by a recession. Discover how to remove your dependency on your employer for income and financial security. That doesn't mean leave your employer - it means identifying what you can do to make sure that if the axe falls on your job you have other options to turn to.
Branding Plays a Key Role in Attracting Top Talent
Just as a corporate brand offers a certain promise to customers, an employer brand is a promise of a specific work environment, a certain type of relationship with the company, and a set of values. In short, it’s the company’s personality. And it's the key to attracting and keeping top talent.
Leadership Challenges: Sales vs Substance
When employers rely upon the right people doing the right things, both sales and substance are required from company leaders. The "salesmanship," however, can overshadow the "substance," backfiring against the employer. The appropriate mix is affected by labor intensity and employer brand.
Surviving an Economic Downturn: How to Handle Layoffs Effectively
Sometimes layoffs are the only alternative to ensure your company remains competitive during an economic downturn. When that is the case, it is critical that the layoffs be done in a sensitive and respectful way that also minimizes the impact on your employer brand. In this article, we look at some of the key areas necessary to conduct layoffs effectively.
What Do You Stand For? What is Your Brand?
Your brand isn’t just a logo or a marketing scheme. Your brand is the promise of the value your customers will receive. A strong brand not only builds relationships – it nourishes them. So how do you develop a brand that works for you by heralding a clear, compelling message people want to hear?

Do Bean Counters Understand Brand Value?
A company's brand has real value. Brand makes up 48% of Coca Cola's brand enterprise value. But outside of the Fortune 500, do CFO's and financial managers of small to medium size companies understand brand value?
Your Brand is More than a Logo or a Tagline
Many people in business believe their logo and slogan make up their corporate brand. And while they are integral to a company’s image, there is so much more to what a brand really encompasses.Your company's brand is its evidence of distinction. Your company's brand strategy is the adoption of that brand by everyone in the company and the process by which the promise of that brand is delivered to your customers.
Why Companies Should Use Configurable Resource Planning Software Vs Traditional Scheduling
With the resource planning software, it is not mandatory for the employer to be at the workplace. This is because the employer can be able to monitor the moves of the staff from any location.
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