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The Sandwich King: The Early Years of Subway’s Fred DeLuca
Fred DeLuca was nothing more than a kid from “The Projects”, looking for a way to pay his college tuition when he opened up a sandwich store in Bridgeport, Connecticut. At the time, he could not even afford the $25 lawyer’s fee he needed to sign the lease. That was back in 1956. Today, his store has blossomed into the third largest fast food chain in the world. Subway remains one of the largest global privately held companies and earns revenues in excess of $9.5 billion.

Lesson #4: Infuse Your Company with a Survival Mentality
“I started The Body Shop in 1976 simply to create a livelihood for myself and my two daughters, while my husband, Gordon, was trekking across the Americas,” recalls Roddick. “I had no training or experience and my only business acumen was Gordon’s advice to take sales of £300 a week. Nobody talks of entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking.”

Lesson #3: Be Ruthless and Rise to the Challenge
“You make the wine and I’ll sell it,” Gallo once told his younger brother. Gallo never wanted to be involved in the fine details of making fine wine. What Gallo wanted was to get out on the sales floor, to hit the streets, and to sell his stuff. He became known as a ruthless businessman for one reason; he was good at what he did and he did not let anything stand in his way. Gallo always got what he wanted because he was never willing to settle for anything less.

Other empty bottles Related Articles

Life Transitions
End of a relationship Loss of a loved one Being downsized An empty nest Career change Generalized angst Not living your passion

HalfFULL
When a whole lot of things are not going your way, it can be quite difficult to find a bit of optimism, seemingly impossible, in fact. But hold on, do you remember the old "is the glass half-empty, or half-full" adage? Well, it serves a dual purpose. If you find yourself thinking that "the glass really is half-empty," it serves as a wake up call to the need for an attitude adjustment. On the other hand, if you think "the glass is half-full"--then you've just touched on another of the natural laws, the Law of Polarity. The fact that everything has an equal and exact opposite.

Travel Savvy: What new security measures will mean for travellers
Alleged terrorists planned to use liquid explosives concealed as sports drink bottles and common electronic devices to bring down as many as 10 planes in a nearly simultaneous strike. What impact does this have on the way you travel, today?

The Wine Giant: How Ernest Gallo Got His Start
Ernest Gallo was not your typical billionaire. Up until the day he died, he insisted on keeping his home number listed in the public phone book; he wanted everyone to be able to find him. But it is exactly traits like that which continue to make this winemaker stand out. Today, the business he started with his brother back in 1933 with just $6,000 in capital remains the leading exporter of California wine, producing some 2.64 million bottles of wine every day.

Customer Service for the Independent Retailer
Good customer service is the difference between a flourishing store with happy customers and one that is empty and forgotten. Here is a summary of what it means to go up against the big box guys and how you can still compete with them by using the age old advice, as well as a few new tips perhaps you didn't know.

I Feel Empty
Do you often feel empty inside? Do you believe that others should be filling you up? Discover the real cause of inner emptiness and what to do about it.

Workplace Ladder Fuel
Maybe you received the email offering cash in exchange for testing the Microsoft/AOL email tracking system. Or you heard that theaters were using subliminal advertising to increase sales of popcorn and soft drinks. Maybe it was the "buy one, get one free" Porsche promotion that caught your attention, or the warning that reusing plastic water bottles is unhealthy since components breakdown and are ingested.

Don't Be a Media Bimbo - Three Rules To Media Communications
Many waste their media exposure with empty words and antics. To actually touch the hearts and souls of your audience you should follow these three rules.

Is Your Glass Half Full or Half Empty?
We often hear people talking about whether someone's glass is half full or half empty, which is really a metaphor for how someone views their life or the world around them. If someone is negative or pessimistic, people might regard them as seeing their glass half empty. When people view their glass as half empty, they are looking at what they don't have instead of what they do. If someone is positive and optimistic, people would say they see their glass as being half full. Half of their glass may be empty, but they choose to look at it as half full. They are seeing what they have instead of what they don't. Which type of person are you? Do you see your glass as half full or half empty?

How Good is Your Guru?
The meteoric rise of the guru, thanks to social media, is an interesting and sometimes scary phenomenon for us. Why? Because among our supposed gurus are, well, a number of just plain empty suits. What did I just say? Heresy!

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