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Six Life-Threatening Marketing Problems
90% of start ups don’t make it past their first year; while 90% of the survivals don’t live long enough to celebrate their 5th birth day. I don’t want to paint a gloomy picture here, but it’s the brutal fact all entrepreneurs have to face. As an education marketer, I have dealt with hundreds of business owners struggling to promote themselves through conventional advertising, and I can honestly tell you that the #1 reason for failure is lack of cash reserve to bring product to market, in another word, it’s a marketing problem. Here’s a checklist of six symptoms, and if left untreated, could develop into life threatening marketing problems.

Four-Step-Formula Revealed by America Highest Paid Ad Writer
I’m going to show you a four-step formula passed to me from one of America’s highest paid ad writer. As soon as I applied the formula to the sale page on my website, it increased the number of people responding to my ad more than ten folds almost overnight. Curious to know what I did? Here’s the text version after the make-over, you can find the original unformatted version on my website. Scroll down to the end of this article and you will find the web link. =========================================== Why Almost Everyone Is Dead Wrong About How To Get New Customers ===========================================

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Online Business versus Offline And The Winner Is
Do you dream of having your own business...and doing it right? Online or Offline? The possibilities are endless...but think carefully, there are different shades of right, and doing it "too right" could be your downfall.

Dueling With the Pirates: Seven Successful Strategies
James Chan, Ph.D., offers seven ways to do battle with pirates in the Chinese market.
So You Want To Work From Home
For People who are looking for the opportunity to work from home, it has endless opportunities that can put you in the three percent if your head is in the right place.

Work At Home Online To Generate A Good Long Term Second Income
The opportunities to generate a second income on the internet seem to be endless.
The Law of Perception – Marketing is not a Battle of Products
Marketing is not a battle of products, it is a battle of perceptions, suggests Mike Farrell with aspenIbiz. Read this short article to understand that the (lead and/or) customer don’t care about how good what you have is, they just want to know it will solve their problem.
The Small Business Underdog: How to go head to head with the big dogs of business.
The big corporations of the world seem to have endless resources to force smaller companies into submission. They have in-house marketing teams and hire advertising agencies to create marketing collateral, websites, messaging, advertising, direct mail, and email campaigns. They test and retest, conduct quantitative analysis to measure market share, develop new creative messaging, focus on brand development, and more! Small firms, for the most part, have none of these things. So how can small businesses possibly compete, and more importantly, survive, and get the word out? Is it a losing battle from the beginning?

How to Deal With Rising Costs at Your Small Business
Four ideas for how to battle rising costs at your small business.

The Cost of Energy
We discuss the energy battle in Vermont.

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