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Media Relations Training Should Focus On Knowing What Motivates Reporters
Automatically distrusting reporters could be a lost media relations opportunity. Welcoming them to your place of business or nonprofit and feeding their curiosity and professional pride by offering to act as a source ("on background," perhaps) could be a lasting step in the right direction. Trust them until they give you a reason not to. If that happens, by all means fight back. Go directly to their editors or producers and tell them you've been wronged. That way, you're going after their only real agenda - themselves. When I run media training seminars for government agencies, nonprofits and companies, the first topic I address is "agenda." There's a misonception out there the media routinely pursue political or personal agendas in the way they cover stories. The real agenda is their professional success.

Other enemy combatants Related Articles

Obstacles, Egos & Motivation: Lessons From The Italian Alps
Sometimes we are our own worst enemy.
Lesson #2: Build Strategic Partnerships
“Be civil to all, sociable to many, familiar with few, friend to one, enemy to none,” said Franklin.

Another Word for Failure
Failure is not an event, objective, enemy, irreversible, stigma, avoidable, or final. It is only a lesson.
Stop sabotaging your sales success
Sometimes we miss out on the sale because we are our own worst enemy; we do not realize that all we need to do to succeed is get out of our own way! Here are three things you can focus on to improve your sales results.

Extraordinary Self Leadership Means Exceptional Time Management
Is time your greatest enemy? If you think so, read on as to why you are wrong.
How to Shift From Fat & Nice to Lean & Mean to Increase Sales
Have you ever considered that maybe one of the reasons for your less that stellar sales is because you are just too fat and nice? Read how by being lazy to not having enforced accountability, you may be your own worst enemy.
Making People Want To Buy Your Branded Product And How Your Competition Effects Your Brand
Believe it or not your competition is usually only one of the small stumbling blocks to your success—you are. However, that does not let you off the hook when it comes to the old adage of “Know thine enemy.” Actually, your competition is not always your enemy, sometimes they can be your best friend—especially if their product is good quality and their brand name is not well imprinted onto society's conscious. Anyway, whether they have done a poor or fabulous job of branding their business for success you need to take time to research and study them, so you can know and understand what makes you special and why people should want to buy from you instead of them.

The Enemy in Sales
Most salespeople do not properly identify the real enemy they face each day. They mistakenly believe that they are fighting their competition, themselves, their prospects, the economy, their pricing, and a myriad of other issues. In reality, there is only a single enemy, which often masquerades as one of those other issues I just named. The enemy is....
Some Call It Non-Strategic. I Call It CRAP
CRAP is the enemy of progress in an organization...
Marketing Strategy: Fight an Evil Enemy
Conflict sells. If you want to be noticed fight a powerful and evil enemy. Who or what are you fighting? While planning your marketing strategy pick an enemy. The tougher, the meaner, the more disgusting your enemy - the better for you. That positions you as the hero.

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